YMEA: Menopause and Silhouette
29 November 2007 by SilkyAs a women enters her twilight years, she may start to look back on her life.
Remembering the good times, the bad times. The highs, the lows. Her favourite episode of Spaced and how she laughed when she heard Ross Kemp had been hit by a bus only to cry when she found out it wasn’t true.
One thing that probably wont be classed as a *good time* though was when she went through the menopause.
The hot flushes, the depression, the realisation that she is finally growing old. Not to mention the “vaginal dryness and urgency of urination“.
It’s never going to be your number one, happiest memory from life, is it? Unless of course you’re a sadist, you hate menstruating, you enjoy a good mood swing or you’re pumping your body full of phytoestrogen.
Thank God then for Ymea (pronounced by the middle classes as “E-May-Ahh” and by the working classes as “Why-Me-Uh”) because all the phytoestrogen it contains helps you have “the time of your life during the menopause”!
Sounds a bit far fetched doesn’t it? OK, I appreciate that they couldn’t use the line:
“Ymea. Making your menopause not quite so shit!”
And it’s not like they’ve used “(I’ve Had) The Time of My Life” from Dirty Dancing (or even better “Changes” by David Bowie) as the sound track to the advert.
But doesn’t claiming that by taking their supplement will make the menopause “the time of your life” ring just a little bit more than untrue?
18Responses:
Cath
Said on the 10 December 2007
I’ve just seen this advert on TV and nowhere does it actually say what Ymea does. Although thinking about it, we probably don’t want to know!
DeeTee
Said on the 2 January 2008
I just want to know what a silhouette is.
ray
Said on the 3 January 2008
Not looking forward to my missus becoming un-moist and I am sure she is probably relishing that particular time of her life even less so. But as an ad person myself can I say what a truly shit ad and may the perpetrators never ever work again. But they probably will…. shucks.
It rhymes with Crimea doesn’t it? surely a jingle would have worked on these lines…..
Lisa
Said on the 7 January 2008
I am post menopausal now.. had a hellish time on HRT (and frankly I’m not a horse and don’t want to take horse hormones)
Like many women that have induced menopause (via hysterectomy) and haven’t taken HRT I have gained alot of weight around my tummy area. Mood swings were bad.. so now I take anti depressants to ease those (working.. but I hate them)
(the advert you show isnt the full advert by the way.. I reckon you’d get more response if you showed the whole thing)
Seeing this advert made me jump on line and look for the product.
I’m a realist.. but as soon as I saw this advert I thought YIPPEE… this could work.. especially if it helps with your silloette. (in answer to the above question I think they are implying that taking this product would help reduce the weight gained around the waist)
It’s a bold suggestion, if it works.. as expensive as it is (insanely in my opinion) I’d be sorely tempted to give it a try.
Has anyone tried this product? Does anyone know of any proper formal trials on it?
I’d be most interested to know please. Before considering jumping off anti depressants and spending a fortune.
Thanks in advance
Lisa
karen
Said on the 5 February 2008
I’ve tried it for a while now – and I ‘ve noticed a difference when I run out and haven’t taken it for a few days, whether that’s psycho symatic or not. Iv’e done a bit of research on it – seems to be the kelp in it that is supposed to make the difference – I always take the maximum dose – hope that helps.
Joanna Butler
Said on the 11 February 2008
help me and my dried up vadge lol
sarah
Said on the 18 February 2008
is an insult to any of us going through (very) early menopause.
Joanna Butler
Said on the 20 February 2008
how can something that is meant to help you dried up ladies be insulting- i seem to notice Sarah you seem to take offence to most things on this website
TV’s Worst Adverts » Blog Archive » Clubland Xtreme Hardcore 4 » Some of UK TVs Worst Adverts
Said on the 26 February 2008
[...] Trying to get the same level of enjoyment out of it at home is a bit like complaining that taking Ymea doesn’t really do anything for you when a). you’re not going through the menopause and [...]
Jonny Chestwig
Said on the 26 February 2008
Wow, TWA becomes female hygiene advice forum. Does Nadine Baggot know about this?
Joanna Butler
Said on the 26 February 2008
i know, please keep details of our dried out flaps to yourselves lol
Lisa Francis
Said on the 28 February 2008
LOL Joanna ;
I haven’t bought this product yet because the advert is far to ambiguous and I have little doubt that it is deliberate.
If that is the case.. then I have a low opinion of a company that preys on the desperation of women trying to improve their lives during menopause. (its hard enough with out leaps of hope towards false products)
IF I am wrong (in which case I most humbly apologise for my harsh judgment) then they should at least clarify exactly what the product does rather than listing further ambiguous comments like ” it helps your silhouette”
If they can’t at least learn how to sell their product and demonstrate their confidence in it.. then how are we supposed to feel confident enough to buy it?
liz
Said on the 28 April 2008
The reason it is a crap advert is that they are not allowed by law to say that Ymea has a physiological effect unless they have suffient good quality evidence to support the claim. Also if this were the case then it would be classed as a medicine. Tthey would then have to demonstrate that the product is safe, the quality of the contents are of a sufficient standard and jump through all the hoops that cost pharmaceutical companies billions of pounds.
Helsie
Said on the 28 June 2008
Does Ymea make you blink a lot? Seems to be making the lady scrunch her face up a fair bit. Or maybe other things are un-scrunching now she’s taken her tablet.
Ronnie rotten
Said on the 13 July 2008
Wow. I feel enlightened. Me and my drunk mates (some female) were wondering exactly what silhouette was. Now we know. My girlfriend and i extend our deepest sympathies to all those affected by shrivelled cat flaps and blubbery guts.
Goit
Said on the 19 August 2008
I like the insinuation at the end that if she takes imea she’s going to get double teamed by the two milf hunters and she’s got imea to thank for it.
Dirty slapper.
Edward Young
Said on the 18 May 2010
When you reach menopause, you may need some hormone replacement therapy just to stay on top shape.””
Ad Hater 2.0
Said on the 26 July 2010
Who keeps posting all this random shit??