Note From Silky

Here’s the first post from one of TV’s Worst Adverts new writers - Ian Smith. So go on, have a read and make him feel nice and at home here on TWA.

Decisive Moments

I’m really worried about the guys at Vodafone. Not content with being an worldwide mobile phone giant, they seem to always play cupid.

Now don’t get me wrong, I love a happy ending (that’s why I’m hoping the next BT ad will end with that smug bloke from that cheap as chips sitcom jumps off a cliff because he “oh look I’m dating an older woman, how very post modern” marriage is up the spout).

But when it comes to adverts striving for a happy ending, whenever you talk about it, the conversation always seem to goes like this:

“Oh you seen that ad where etc etc etc?”
“Yeah, what’s it for?”
“Dunno.”

Which kinds of defies the point of an advert. Adverts are just adverts, they’re not remaking Shakespeare - which is my main problem with this ad.

This advert is mostly shown in F1 ad breaks, so apart from being really annoying to the viewers hoping to see a ten car pile up but instead are watching animal hybrids’ sexy dancing, it’s pretty easy to advertise to them.

All they wanna see is cars, cars, cars. That’s why there watching.

After all, these are people who will pay hundreds of pounds to see something they could probably see at Tesco’s car parks for free at 3 o’clock in the morning.

So they got the first part right by placing Lewis in his very fast, very expensive car but it all goes wrong from there.

But then they shoehorn this “we only get one chance” storyline in which Lewis seems to have taken on a part time job as taxi driver delivering forlorn softies to there loved ones for one last kiss.

It’s kinda like the Renault “Nicole” adverts but with a bit more than just Va Va Voom.

Either that or Lewis found the wife of the Steward who docked him the points recently and decides to show the bad side of Lewis by ploughing into her at 180 mph.

Ever since their “Time Thief” advert it seems like Vodafone are hell bent on saving the notion of love.

And where will it end? Next week, don’t be too surprised if you see Lewis Hamilton using his very fast car to end world hunger.

Just How Bad is this Ad?

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