Tunnocks Caramel Wafer
15 May 2009 by SilkyThere aren’t many things that will get a policeman simulating oral sex in the street these days – except, of course, for the sight of a Tunnocks Caramel Wafer lorry:
Or as Cat, who submitted this bad ad, summarises:
I think this is an accidentally aired GCSE project.
The use of Comic Sans at the end is particularly craptastic.
But even though it does look like someone’s Media Studies course work gone wrong, I think it’s important we’re not too harsh on the makers of this advert – as they’ve clearly had to spend 2, maybe even 3, weeks’ pocket money on it. That’s nearly 10 Tunnocks Caramel Wafers they could have bought instead! Poor loves.
Oh well, 3 weeks miming eating a chocolate coated caramel wafer bar is a price worth paying for this masterpiece.
Nice one, Cat.
Just How Bad is this Ad?
(75 votes, average: 4.53 out of 5)
24Responses:
Simon
Said on the 15 May 2009
This is a classic bad ad – cheesy, terrribly made, badly acted, rubbish idea, weird concept. As you say – total budget was clearly 14p but who’s idea was it to make three versions? including one weird Canadian one? so terrible it’s quite entertaining actually
Jellyfish McSaveloy
Said on the 15 May 2009
That is fucking awful. No really, in the great pantheon of festering, pustulant, turd-encrusted shite, that is right down there with Celine Dion, The Matrix pt III and Cleveland. Who on earth thought that would make people want to eat their foetid, revolting ‘chocolate flavoured coating’ confection? Surely no sane person would do so whether they advertise or not. It’s almost as bad a Brand Power ad or any of the plethora of miserable ambulance chaser ads.
Mind you, their tea cakes a bloody gorgeous and I won’t hear a word said against them.
[Edited to correct my abominable typing.]
qwidge
Said on the 15 May 2009
That is the most godawful “jingle” i’ve ever heard…it’s like a late nineties Jasper Carrott joke jingle or something.
SpunkyMonkey
Said on the 22 May 2009
Errr….I quite like the wafers actually, despite the faux chocolate covering. Advert is crap though.
bobbybrowner
Said on the 25 May 2009
wow this is choctastic NOT
Anthony
Said on the 26 May 2009
I’m not sure about this one. The ads that try to be amateurish and a bit friendly home-made looking are usually easy to spot by a give-away hint of polish somewhere. Take the Cillit Bang adverts where they ask the obviously RADA-trained actors to sound a bit like thickoes and be slightly hesitant and a bit robotic with their words. Here we have full rubbishness all round however. So is it that the agency got everything spot-on for an amateurish anti-glitz credit-crunch friendly look, or is it genuine rubbishness? I’m still not sure.
Tunnock’s Caramel Wafers are fantastic though, especially the dark chocolate blue option.
HonoraryNortherner
Said on the 29 May 2009
You know when I recorded this ad I had only seen it twice and I haven’t seen it since so I was so glad that I managed to sky plus it and put it on YouTube for all to see because I had a feeling it wasn’t going to be on tv for long.
I’ve made my own version of the ad and it would be awesome if others followed in mock style! Let’s try and get as many as we can. The alternative ad can be found here: http://www.youtube.com/watch?v=HNJaOsyZib8&feature=related
CovertJellyfish
Said on the 6 June 2009
I’m sure I have seen the blonde woman at 0:12 somewhere before….
CovertJellyfish
Said on the 7 June 2009
Having spent the past nine and a half hours in the garden shed searching my porn collection, I found her in an old copy of “Tits ‘n Taters – Pre op delights”
Fraser
Said on the 13 June 2009
The only thing worse than their TV ads is their website – check out the games there for superior crapness (so bad it almost borders on genius).
HonoraryNortherner
Said on the 13 June 2009
Tell me about it, I went on their site too and played the snowball game which is hilarious. The thing that really killed me was when I went to the news page and there was no news!!
Another Ad Hater
Said on the 13 June 2009
Wow, their website really is crap. They have 2 flash games there and they are the most generic I have ever seen. The first one is a Pacman rip off but with NO ENEMIES and the second one is just so awful. There is hardly any animations in that game. When you jump and move around the boy is in the exact same pose. Also, there are white boxes around the text and they use the boring Comic Sans font.
About the TV advert, I saw it once on Channel 4 and I was just thinking “what the hell?” How does a Tunnocks lorry driving past make you want to eat an imaginary wafer?
SpunkyMonkey
Said on the 16 June 2009
If you want really crap games, then go to the Greggs website, featuring Paddy and a dog.
I actually tried to play one of them but then found that staring at the wall was more enjoyable.
Neil
Said on the 18 June 2009
I love Tunnocks and companies like them, genuine teeny little companies that haven’t (yet) been subsumed by some ginormous multi-national.
Maybe it’s because it’s painfully obvious that they, like I, have got no connection with “That London” whatsoever. Everything about the company from its adverts to its website to its branding seems like the olden days reaching out to today, bit like anything and everything DC Thompson produces.
Steve
Said on the 23 August 2009
I just stumbled across this site, do you morons have nothing better to do than sit on the internet slagging off adverts, how lame is that? sad bastards…..
Steve
Said on the 23 August 2009
Hi darlings, sorry about my last outburst, my boyfriend has just left me so I’m a little bit emotional.
Kim
Said on the 24 August 2009
Mmm tunnocks caramel wafers are amaaaaaaaaazing!!!! :]
arieas
Said on the 2 September 2009
The bar tastes nice.
Never saw this on TV but just watching it here, meh. Low budget… says it all really.
Don’t quite get the point of miming eating chocolate will help sell chocolate, except that copper should benefit from it.
Sean
Said on the 3 September 2009
Silly little advert, but Tunnocks could use Celine Dion in their adverts and I’d still buy those caramel wafers.
The basic idea kind of works, but it seems a bit cheesy or folksy to me.
rik o shea
Said on the 25 October 2009
re steve, not as lame as you obviously.
Satellite TV
Said on the 27 October 2009
Amazing!
Used to watch such stupid ads on my Satellite TV on my PC. Had a such channel. But this one is just a non sense!
Never saw this one though
Fuck off Satellite TV
Said on the 27 October 2009
Fuck off spammer.
Sofia Singh
Said on the 10 June 2010
Satellite TV users will definitely grow in the following years and also satellite internet users.*~”
Evie Roberts
Said on the 28 July 2010
if you go in the middle east, most household owns a Satellite TV unit in there. -’-
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