Trident and their Mastication for the Nation TV adverts have been a thorn in my side for some time now.

Thanks to the voting system here at TVs Worst Adverts, I know that quite a few of you aren’t too keen on the adverts and after his recent post I think it’s fair to say that FishandChimps over at Chimp Media Monitoring isn’t a fan either:

“The latest ad has a pair of wankers jumping out of a plane and shouting some shit about the gum, I assume. There’s probably a shit-hot script in there somewhere but I’m not paying attention if its being shouted at me. It’s instant frontal-lobe switch off because twats jumping out of planes aren’t funny and aren’t original either.

In the last few years the following brands have advertised on the telly using the same parachuting scenario: Wrigleys (yes, another fucking gum but it had the virtue of being short), Toucan Telecom (who? they happened to saturate TV for a whole month back in 2005), Motorola, Cadbury Creme Eggs and Nissan. And that’s just in the last 5 years.”

I think the Mini Babybel advert can be added to that list aswell.

To Trident’s credit, however, they’re still pushing the terrible “Mastication for the Nation” tag line and yet in this advert it isn’t actually the worst part. Congratulations Trident!