Transitions Lenses – Nature Film Maker
11 April 2008 by SilkyPreviously in the Transitions Lenses advert we glimpsed into the future.
We learnt it will be a marvellous place: Cities in the skies, flying cars, everyone walking from the dark into the light and then back into the dark again.
Oh, we also learnt that wearing glasses with Transitions Lenses make you look like a giant walking cock.
This time in Transitions Lenses adverts we get a glimpse in to the glamorous life of a sexy European nature film maker and have learnt that:
“You don’t have to be a nature film maker to depend on your eyes”.
Whoa, whoa, whoa! Say that again, will you?
“You don’t have to be a nature film maker to depend on your eyes”.
I thought that’s what you said.
This is quite annoying because I do depend on my eyes but up until now believed you did have to be a nature film make to depend on your eyes, so have spent my life filming nature.
Bollocks. Why didn’t someone tell me this before?
Of course, I’m only joking, but sadly the makers of this advert aren’t. I hear that they’re also making “You don’t have to be an ex-England cricketer to depend on your heart” (that’s the new Shreaded Wheat advert) and “You don’t have to be Nicole Kidman to depend on your brain” (that’s the new Nintendo DS advert).
Ridiculous.
Anyways, here’s a YouTube version from America (I’m guessing) that sadly doesn’t contain the ridiculous statement but it does contain the sexy European nature film maker’s sexy European voice:
Judge for yourself on the English ad.
Just How Bad is this Ad?
(19 votes, average: 4.37 out of 5)
6Responses:
Dave
Said on the 14 April 2008
I take the bit about transition lenses, but in the future wont people have corrective laser surgery so glasses will be unnecessary, peolpe will just have a pair of shades for sunny days.
PCWB
Said on the 14 April 2008
No, completely disagree Dave, I will never have corrective surgery as I dont believe in it (*yes i know it exists*). My glasses make me look far more intellegent and astute than I look without them, also not everyone can afford corrective surgery – the price quoted on the adverts is usually for those who only need a really weak pair of glasses, if they are like my eyes then you are looking at over £1000 per eye. Also there are a number of possible side effects from having the surgery, and you cannot have it until your eyes are fully developed (18 or 21 depending on surgery). So I don’t think the glasses market is dead yet. However, I agree with silky that Transitions lenses make you look a cock (usually by the way they look like shades until you have been a good ten minutes out of the sun, by which time everyone in the room has clocked you wearing what look like shades).
Dave
Said on the 14 April 2008
PCWB, thanks for the info, I was thinking about paying for my wife to have it done, but she needs quite a strong prescription, so it may cost more than I thought, I suppose the catch-all word is ‘from’ , never mind I’m sure those nice people at Picture would help me out.
Joe
Said on the 21 July 2008
I cannot stand the breathy voiceover and the model’s vacant expression–as though she were shot up with 60 injections of Botox prior to taping. The whole scenario is contrived to the point of inducing nausea.
Advertisers: Just show the damn product and spare us all the bullshit premise that your product makes it possible for a visually-impaired person to shoot wildlife on the plains of Africa. It’s not that difficult to switch on a pair of sunglasses.
Simon Breadbin
Said on the 27 July 2008
Bah! This advert singularly fails to point out that although theses miracle lenses do indeed react to varying light levels, they will still be black as midnight up ten minutres after you popped out for a crafty fag; therefore passively grassing you up to your boss and making you look like Roy Orbison.
zorbino
Said on the 24 February 2009
What’s so irritating about these commercials – I’m a professional photographer and I have never tried to shoot photos or video with sunglasses on. No pro-photographers I know shoots with sunglasses on . We look for the fastest lenses and biggest viewfinders just to see the brightest images we can get. So then someone hires a model to convince everyone – I’m a sexy nature photographer and if you want to shoot video like me, you need these cool glasses. Boooogus!
Got Something to Add?