I’d had a post lined for today about Brand Power that I was fairly pleased with but then it was gazumped by the new advert for Tena Lady.

In fact, the Tena advert is so new that I can’t find a copy of it online.

Anyways, although Tena is a little bit snigger-worthy as a topic I imagine that if you do actually have bladder weakness problems it can be extremely humiliating so I’ll try to be mature about this advert but the whole premise is ridiculous.

“Do you want to stand out?” the voice over asks us (I’m having to paraphrase as I’ve only seen the advert once but that’s very much the gist) as a woman in an evening gown prances around in front of the camera.

Whoa there, Tena!!

Who in your marketing department thought that women with incontinence issues want to “stand out”?

Honestly, who?

OK, I see, you’re trying to put a different spin on not allowing your life to be limited by having the occasional accident but here’s my issue:

If a women is incontinent and she wants to stand out, she could just walk round with a giant, great, wet, piss patch down the front of her dress.

That will make her stand out. Guaranteed.

No, I very strongly suspect - what with having met and spoken to at least 7 women-type people in my life - is that most women with difficulty keeping their pee in, probably want to be as inconspicuous as is humanly possible.

So go back to the old advertising campaign, Tena, and stop making these ridiculous statement in adverts!