Tena Lady – Stand Out
18 February 2008 by SilkyI’d had a post lined for today about Brand Power that I was fairly pleased with but then it was gazumped by the new advert for Tena Lady.
In fact, the Tena advert is so new that I can’t find a copy of it online.
Anyways, although Tena is a little bit snigger-worthy as a topic I imagine that if you do actually have bladder weakness problems it can be extremely humiliating so I’ll try to be mature about this advert but the whole premise is ridiculous.
“Do you want to stand out?” the voice over asks us (I’m having to paraphrase as I’ve only seen the advert once but that’s very much the gist) as a woman in an evening gown prances around in front of the camera.
Whoa there, Tena!!
Who in your marketing department thought that women with incontinence issues want to “stand out”?
Honestly, who?
OK, I see, you’re trying to put a different spin on not allowing your life to be limited by having the occasional accident but here’s my issue:
If a women is incontinent and she wants to stand out, she could just walk round with a giant, great, wet, piss patch down the front of her dress.
That will make her stand out. Guaranteed.
No, I very strongly suspect – what with having met and spoken to at least 7 women-type people in my life – is that most women with difficulty keeping their pee in, probably want to be as inconspicuous as is humanly possible.
So go back to the old advertising campaign, Tena, and stop making these ridiculous statement in adverts!
Just How Bad is this Ad?
(10 votes, average: 4.30 out of 5)
8Responses:
Joanna Butler
Said on the 19 February 2008
in the old ad it said ‘no one will know unless you tell them’
cos you’d really wanna tell your friends you have to wear incontinence pads the size of a mattress!!!!!!!!!!!!
Sandra
Said on the 1 May 2008
Well, Tena doesn’t have an ad like that.
Did you mean Always Envive?
Anyway, I suffer of bladder leakages and I really don’t want to stand out!
lainey
Said on the 16 November 2008
omg i totally agree lol.that advert were they say go on laugh,well us incontinetns know the result,yet they want us to wear giant nappies?say nobody will know?
what about when we have to buy them?
this subject is so taboo.
my life is ruined due to this problem and i dont want to have to wear giant nappies
rick
Said on the 20 February 2009
why not get the sponge for cleaning the car cost a lot less than a tenna!!!!!
Joanna Butler
Said on the 13 June 2009
All these style adverts assume that once you are after the age of 30 you lose all bladder functions and cannot laugh or sneeze without pissing yourself, they must assume we are all slack alices!! I am 28 so only have at least 2 years of pelvic control left!
chris
Said on the 17 June 2009
hmm unfortunatly incontinence can become a problem for anyone male or female Particular having giving birth, or through an illness, however i still cringe when I see these adverts we need sanitary wear I dont think its necessary to go into so much detail.
CovertJellyfish
Said on the 31 July 2009
Wait a god damn minute!!! Are you saying A bloke will start to piss himself after giving birth? Who the fuck changed the rules? I have trouble pushing one out round paul’s after a night on the guinness, now you’re telling me I need to squeeze a fucking bowling ball out? You can fuck right off chap.
martyn
Said on the 15 March 2010
Hi I have seen the add with the ladies having a laugh with they’re little pads on, I to would laugh if I could get away with the size they are advertising, but there again who would want to laugh with this type of problem.
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