Now there is a certain demographic out there that likes listening to *singer-songwriters*. And oh sweet Jesus, I’m one of them. Jose Gonzalez? Lovely. Damien Jurado? Heart-broken heaven. James Blunt? Well I don’t like them all.

Advertisers have probably seen some data that links people who like to listen to *singer songwriters* and people who like luxury electronics and mobile phones.

So there’s been a spate of ads with sound tracks by *singer songwriters* pushing electronics and mobile phones on us. Remember that one for the Sony TV with all the balls rolling down the street? That was Jose singing that was and people loved it like it was a kindly Aunt that gave them sweets.

And as I say, I like that music and I kinda like the ads. I think “Yeah, this ad has a laid back groove and I’m a laid back fella. We’re gonna get on”.

But then someone has to spoil it by trying to match the feel of these adverts up with something so obscure that I couldn’t tell you what it was even if I really wanted to. Yes, I’m talking about you T-Mobile!

In the latest ad there’s acoustic guitar, male *singer songwriter* and a quirky concept of some block pulling his house along the street. But it has the tag:

“Upload your favourite post codes”

Why the hell would I want to do that?

“So you can check the signal strength in an area before you go there.”

Brilliant!

“Sorry love, we can’t go to your Gran’s funeral. No signal.”

Uploading post codes? Come on, surely that’s just the most pathetic, pointless waste of time outside of writing a blog about *stuff that mildly irritates you*.

Or maybe I’m not in that demographic after all…

Judge for yourself: