T-Mobile – Flashmob Station Dance

25 January 2009 by Silky

As if just having to take public transport in itself isn’t enough to make you want to commit hate crimes against complete strangers, a mobile phone company deciding it would be *fun* to take over the whole bloody station really is beyond the bloody pale:

Reasons to commit murder aside, John, who submitted this Bad Ad, thought the T-Mobile advert was a bit like this Dolly Rockers video – or as John put it: “They stole the idea from the Dolly Rockers”: 

In fact a quick YouTube search – for something like “Flashmob Dancing”  - returns loads of video’s that all look suspiciously *similar* to the T-Mobile ad.

One of the most weirdly wonderful is this one for Oxfam with pregnant women break dancing on the streets of London:

It seems that it’s getting harder for advertisers to have an original idea but easier to get caught. Ho hum.

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Just How Bad is this Ad?

1 Star2 Stars3 Stars4 Stars5 Stars (40 votes, average: 3.70 out of 5)

52Responses:

  • Said on the 25 January 2009

    Excellent advert saw if today for the first time and thought it was great fun

  • Said on the 26 January 2009

    absolute shite – flashmobbing is yesterday. about five years ago.

  • Said on the 26 January 2009

    This one infuriates me to the point I have to dive for the remote to mute the sound, as soon as I hear Lulu belting out “WEEEEEEELLLLLLL”…

    Rather like the ad for choccies, where lumbering cretins dance together but out of sync in the streets until camera cuts to pretty little dolly who’s been knobbing the director to get a part, this one just makes me want to brick the telly. Seeing how I can’t afford to replace the telly, the mute has to do.

  • Said on the 26 January 2009

    It a long advert and you sit there and think “What the hell are they meant to be advertising?”

  • Said on the 26 January 2009

    Looks like something that improveverywhere.com would have staged (although not for advertising).
    As with everything these days, it’s hard to define where the original idea came from, but for the fact that it sure as hell wasn’t in an ad agency.

  • Said on the 27 January 2009

    What kind of a monumental idiot would wanna watch a crowd pointlessly dancing to a rip off?

  • Said on the 27 January 2009

    People ought to really stop moaning. This advert was great, I don’t care what it was advertising, it showed people ENJOYING themselves and it would really cheer up a miserable day to see it. So far it looks like 3 people think it is crap, look at the thosands of comments on YouTube who think it is great. So what if it was contrived and ‘so yesterday’. The amount of people discussing it shows that it was an efective advert and in the end everyone knows it was for T-Mobile, whether it would make me change to them is another matter but I am sure more people are talking about T-Mobile than any other provider at the moment.

  • Said on the 27 January 2009

    Where does this idea come from? Isn’t it the film Fisher King where everyone in Central Station starts waltzing? Anyway its hackneyed and it’s been done and its BORING. And if it happened in a station where I was trying to get across to a platform for a train that was due, I would kill them all.

  • Said on the 27 January 2009

    And actually Nigel, you are wrong, it isn’t effective in that I for one had no idea it was for T-Mobile. And now I hate them even more.

  • Said on the 27 January 2009

    This is a BAD BAD AD! If one person starts dancing in the middle of a train station, they look like a tosser, if a bunch of people start dancing in the middle of a train station, they look like a bunch of tossers. If you film a bunch of people dancing in a train station and put it on tele to try and make a quick buck, you my friend, are a cunt.
    Unoriginal, hackneyed shite. I wouldn’t let then put this on French TV, and I hate the French.

    And I think it’s based off an old you tube flash mob that did a living statue stunt in london a couple of years ago

  • Said on the 27 January 2009

    i just want to thank jellyfish, thats classic.

  • Said on the 28 January 2009

    To all you moaners shut up! your turning britain into a right miserable place to live, sod off to france.

    Harmless fun, great advert, and who cares if someones done it before??? You point is what exactly?? God i hate you moaners with a passion, and stop swearing! fed up of reading the trash you immature people scribble all over the internet, learn some manners.

    It made me smile :D

  • Said on the 28 January 2009

    Simple Things…Simple Minds…

  • Said on the 28 January 2009

    yeah this advert sucks , another callous attempt by out of touch marketing exec’s to milk an old idea , the most annoying thing is that you can see all the mum’s in suburbia going ” have you seen that advert where they dance in the train station , its so funny and original ” when it really is just recycled theft . they also chose cliche wedding music with the kind of predictable 60′s dancing you used to see at the village dance on hartbeat – rubbish

  • Said on the 29 January 2009

    People in awe at this madness. You really don’t expect to see it, do you? but then there it is! People dancing. In a train station! Haw haw how these things are harmless and fun.
    But they’re not harmless are they! They were before advertising fuckheads looked at it and thought “ah simple, that has potential” and homogenized it like they do every other fucking idea that comes along and made it their own.
    So here’s to T-Mobile for making those kind of activities seem unbearable now.

  • Said on the 29 January 2009

    I feel sorry for the Dolly Rockers as far as i am aware they have had to pull the release of their first single as Tmobile copied the same train station

  • Said on the 31 January 2009

    I think the main problem with this ad is that rather than normal flashmobs, where people organise themselves together to do something like this for fun and is usually unpracticed. This was planned by an ad ageny using professional dancers/actors

  • Said on the 1 February 2009

    I love the Dolly Rockers who cares how much money and stupidity Tmobile have, those girls deserved some exposure on that ad seeing as they stole the idea of the station. Tmobile make me sick

  • Said on the 5 February 2009

    What a bunch of miserable sods! Nigel you’re spot on – ignore the xenophobic and anally retentive. And I’m sure you cynics are all SO original in everything you do and say. Got news for you – heard it all before. Who cares if it’s a rip off! Imitaion is the sincerest form of flattery. It’s a million times better than the Dollyrockers precisly because it cleverly uses ‘some’ professional dancers (not all – but they are all shapes and sizes). I have no love of advertising but d’you know what, this ad makes me smile. It’s simply a metaphor for how easily joy and happiness can be spread. It’s contagious – yea, like a happy virus. Could all do with a bit of that at the moment. Couldn’t give a toss that it’s T-mobile (doesn’t make want to rush out and change my network).

    I think it’s quite brilliantly done.

  • Said on the 6 February 2009

    @ jellyfish. LMAO

  • Said on the 7 February 2009

    I liked it it is different but I must admit that now I start channel hopping when it comes on now, it’s too long and I have seen all it has to offer. What was it advertising again ??

  • Said on the 22 February 2009

    They are a bunch of attention seeking needy tossers.

  • Said on the 24 February 2009

    I am sure they have made millions of pounds from this add, they must have someone searching YouTube nicking ideas. I love the Dolly Rockers think they funded their own video!! Money truly does speak volumes but is sickening when its at the expense of a young and new Girlbands brilliant idea

  • Said on the 24 February 2009

    The problem for me with this, and the vitamin ad that ripped off the music video with the running machines *and* Masterc@rd’s rip of the numa numa guy is that all of these things were done brilliantly and recently for nothing more than the art of it. And with no budget! If an ad agency working for me came to see me with a creative that they’d nicked from some fat kid or struggling indie band and then expected me to pay them money for it, I’d get all starwars kid on their ass…

  • Said on the 2 March 2009

    I think flashmobs are a great idea and can be a lot of fun.

    However and this is a big one – this is NOT a flashmob. As you can see all the people on the main concourse are dancing – so I ask myself the question – Where are all the people who are there just to catch a train? As far as I know Liverpool St Station is quite busy so adding all the extra dancers etc to this would make for chaos, rather than the ‘professional’ look it has.

    If on the advert you look up and around on the walkways above the main concourse you will see all the regular punters, who have obviously been told they must delay their journey for a few minutes while they film the ‘show.’

    A flashmob is spontaneous, this advert could not be less so. Having said all this, the advert is not the worst out there – this award surely is the skills centre.

  • Said on the 12 March 2009

    I am so glad I am not the only who hates this advert – I hated it so much, I did a Google search because I was sure I couldn’t be alone in my view. CovertJellyfish, I couldn’t have worded it better myself!!

  • Said on the 24 March 2009

    Annoying advert. There was a flash mob in London during the snow recently. Some lad there was interviewed and he said he had come from Leeds just to take part. Prat

  • Said on the 9 April 2009

    Perhaps T-mobile will rip off the Dolly’s next video, “How To Eat An Easter Egg’?
    http://bit.ly/Pg2u

  • Said on the 9 April 2009

    Ha ha ha yes the youtube video is so funny, you are so right T-mobile will have someone stalking the Dolly Rockers as we speak looking for ways to earn a quick buck

  • Said on the 25 May 2009

    I hate that bloody t.mobile advert, not cos i’m a miserable sod, but cos i have taste. if they did that at Temple meads i push them in front of a train.
    bloody fake people.

  • Said on the 25 May 2009

    I agree with Sue, just a bunch of needy attention seekers.

  • Said on the 27 May 2009

    Yeah sue.. you know that!

  • Said on the 28 May 2009

    Hang on a minute – when this ad was launched the press releases that they filmed it just before the station was about to open, so all of the supposed “ordinary passers-by” who gush at the camera about how they were on the way home and just couldn’t believe what they were seeing and phoned all their mates etc etc ARE ACTORS!

    And the one in Leicester Square is so obviously so fake as well. Fair enough, it’s probably members of the public recruited into the flashmob, but all the ones talking to camera about how they just couldn’t believe it when Pink appears are… yes, you guessed it… MORE ACTORS!

    This is why it is the most patronising and dishonest campaign since Picture Loans! Makes me feel queasy.

  • Said on the 17 August 2009

    the t-mobile advert of that flashmob “sing along” in trafalgar square is fake as well.

    i remember reading about it in the morning edition of the Metro – and it referred to “professional actors” – then in the evening , the papers removed all mention of this fact.

    funny that. eh?

  • Said on the 15 September 2009

    what a bunch of miserable old farts…i loved this ad!!! it made me smile.

  • Said on the 16 September 2009

    If I see that bloody flash mob ad with the people singing that Britney Spears song again, I’m gonna take several T-Mobile phones and shove them up the arse of the person who created this shit! I thought it was OK the first two or three times but after seeing this about 500 fucking times, this shit is really getting so annoying!
    Get this pile of horse shit off our fucking screens!

  • Said on the 21 September 2009

    The whole concept of the FlashMob has been turned on its head , the Idea was to show how people could be manipulated , when the idea was first conceved in the USA.

  • Said on the 18 October 2009

    I Hate these adverts for T-Mobile there new one where they are asking people in the street “What would you do with 350 free call time” … and the man says “I would ring my nan and thank her for all the christmas prezzies i have never thanked her for” and the Girl next to him starts to pull a face like shes just sqeezed a big fart out then begins to laugh ARGGHHH – Its as if shes just about to say “why the fuck would you want to do that? shes going to be dead in a few years time” makes me sick and then the other supid cunt that goes “I would be stuck to my phone” ARGGHH

    Almost any Network gives you free calls and texts get this bloody thing banned!

  • Said on the 21 October 2009

    God Bless You Dan Newton!

    I have an irrational loathing for the ‘funny-face’ girl on the latest ads. First of all WTF is up with the guy never thanking his poor Nan for spending her precious pension pennies on presents he’s never thanked her for? But this lame-ass actress starts laughing merely at the mention of the word ‘Nan’ (as if it is beyond belief someone might actually speak to an elderly family member).

    I have been subjected to this advert to a torturous level, I should just smash my TV up…. As it is I will continue to wish she would spontaneously combust after her agonizing display of ‘Omigod! My boyfriend is like, soooo embarassing! gurning’ YAAARRRGGH!!!

  • Said on the 3 November 2009

    “What would you do with Unlimited Texts?”

    I’d ask why your advert makes it seem like you can text everyone in the UK to form a band, yet your Terms and Conditions says this:

    “At the moment, we’ll decide that you’re breaking this condition if you text more than 200 different numbers over the course of the month with your reward.”

    Admittedly all phone networks don’t give unlimited texts, but that actually takes the biscuit. In effect you could just text 201 people once, and get a kick in the nuts. Plus I hate that bellend in the adverts forming his “new band” (Sponsored by T-Mobile).

  • Said on the 23 November 2009

    T-Mobile please stop constantly hounding us with your monotonous adverts about ‘unlimited texts’ you’re not the only phone operator to do this you know?

    For instance O2 offers you 500 texts after topping up £10 or more; which is 90% more ‘free’ texts than you give, but you don’t see O2 with adverts every 10 seconds bashing this fact do you?

    And please all mighty god stop sponsoring that bell end who has about as much musical talent and grace as two spastics sharing a bowl of noodles, if he ever does ‘form his band’ then I’m going to form my own country.

  • Said on the 23 November 2009

    I’m just announcing a tour on twitter, GET IN TOUCH!!

  • Said on the 1 December 2009

    ARGHHHH!!!!

    “I’m just announcing a tour on twitter” – PLEASE FUCK OFF YOU STUPID TWAT!!! you have approximately 0 musical talent; Simon Cowell would be spinning in his unflattering trousers if he heard you, please take your ‘band’ and sod off my telly screen! why on earth would I give a flying fuck that your announcing a tour on tiwtter?

    The only reason ANYONE would ever be interested in your horrible band is because T-Shite are sponsoring you.

    The whole concept of this advert is beyond me, who is their target audience?

    PLEASE FOR GOD SAKE STOP SHOWING THIS ADVERT !!

  • Said on the 1 December 2009

    seriously, GET IN TOUCH!
    you could play the triangle or something. or drive the funbus!

  • Said on the 21 December 2009

    [...] is right, the idea of the telco as provider of an experience will not last the decade, meaning that flash mobs, Orange Rock Corps and Josh Ward will become nothing but a dim and distant memory. And customers [...]

  • Said on the 23 December 2009

    The most annoying person featured in an advert of the year. He is a middle class wanker with no charm alluding the qualities of shit with thoses attention seeking tossers gathering around him like flies. Really can’t stand the arsehole.

  • Said on the 23 December 2009

    [...] is right, the idea of the telco as provider of an experience will not last the decade, meaning that flash mobs, Orange Rock Corps and Josh Ward will become nothing but a dim and distant memory. And customers [...]

  • Said on the 27 December 2009

    T-Mobile get that fucking TWAT of a singer off your adverts! I don’t care if he’s on Myspace or Twitter, just quit shoving it in my face every fucking ad break!

    “What would you do with free texts for life?”
    I’d send several “FUCK OFF!!!” texts to that twat for starting that shitty band.
    Even people on X Factor are BETTER than this idiot!

  • Said on the 29 December 2009

    T-Mobile please give up, these adverts are very very monotonous now.

    I have no idea who your trying to target with your latest drivel for “solo” it seems your trying to target stupid teens with no musical talent what so ever an encourage them to form bands and start ‘gigs’

    Please piss off because quite frankly I don’t give a flying fuck about your “sim only pay monthly plan”.

  • Said on the 2 January 2010

    WTF is that horrid advert with the girl who calls someone to ask how it sounds? Its a pile of untalented shit! I have more musical capabilites coming out of my arse after a night of Tennents Super and a rogan Josh! Wank wank wank!!!!

  • Said on the 9 July 2010

    Mobile advertising would continue to grow as more and more mobile phone users get hooked on texting and mobile browsing.`-’

  • Said on the 26 July 2010

    mobile advertising would be the trend in the next few years because of the growth of mobile users..,’

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