Sugar Puffs - Mighty Boosh Crimping
March 15th, 2008Is the new Sugar Puffs advert with the Honey Monster and some Noel/Julian look-a-like crimping:
a) An amusing homage to The Mighty Boosh.
b) A painful rip-off of The Mighty Boosh.
You decide:
Update
In fairness to Sugar Puffs, I said “You decide” (what with you all being very open minded and extremely erudite fellows) but Noel and Julian decided that really they were the ones who should be deciding.
So they did decide. They decided “Rip-off”.
Now it seems a crusty old judge might have to decide too.
This is decidedly exciting.
(4.7)
50Responses:
Keith
March 15th, 2008 12:38 pm
I never really thought the honey monster was gay, but he used to live with Henry McGee (tell em about the honey mummy). Now he appears to have moved in with that younger fellow. Fickle eh?
Silky
March 15th, 2008 1:47 pm
I can honestly say I wasn’t expecting a comment about Honey Monsters’ sexuality, Keith.
But now you come to mention it…
Mrs Vince Noir
March 16th, 2008 8:54 am
i am FUMING
Tractorboy
March 16th, 2008 8:04 pm
I more worried about the fact that the guy does not mind sharing a flat with the Honey Monster. Imagine the hairs in the bath
oldgregg
March 17th, 2008 6:46 am
what a rip off. . they should be ashamed.
Greg
March 17th, 2008 12:35 pm
Haha love it.
Not a rip off at all, just a clever advert.
Mrs Vince Noir
March 17th, 2008 1:19 pm
i am actually in the process of writing a letter to julian and noel, just incase they haven’t seen it yet
seriously, there is no originality left in the world.
i agree with old gregg
PCWB
March 17th, 2008 5:01 pm
If the point of the advert is to copy the mighty boosh, the advert has succeded due to the fact that I have to turn over everytime I see it just like the aformentioned show.
Mind you, before the mighty boosh there was chucklevision, which you could argue the mighty boosh ripped off and rebranded to adults.
Charlotte
March 19th, 2008 11:31 am
An absolute disgrace. Gets people talking though… Although I personally am boycotting the cereal.
Vulva
March 19th, 2008 2:11 pm
It’s funny to think of the amount of time and meetings and rewrites that these cunts would have had to have gone through just to make this piece of shite. They’ll have thought they had it just right, would have conVINCEd themselves that it was good. it’s not good. it makes my neck bleed. everybody hates it.
Gordon
March 19th, 2008 3:24 pm
It’s an outrage.
Gina
March 19th, 2008 3:52 pm
That is shameless. And not even all that good, either.
Didn’t the Mighty Boosh already do an episode about someone ripping off crimping? Life imitates art and all that.
Fay
March 19th, 2008 8:30 pm
COPYRIGHTING B*****DS
Fay
March 19th, 2008 8:31 pm
They can’t even crimp, leeave it to the pros, and go kill yourselves and make that cheap orange rug thing into a coat
PCWB
March 20th, 2008 10:04 am
Amazing that anything taken as a “cultural phenomenon” by the young always gets defended to the death by them.
Here goes with a prediction…. I bet most of you who have slagged off this advert, as well as being fans of the mighty boosh are also fans of the arctic monkeys, and anyone who takes the piss out of them gets your goat as well.
I’m right, am i not?
Beth
March 20th, 2008 12:04 pm
What loser bastards. im never eating sugar puffs again, the copying evil mother fo-ing bitch ass BASTARDS!!!!
Beth
March 20th, 2008 12:05 pm
in the words of the crack fox, i hope they diddly didly diddly DIE!!!!!!
Fay
March 20th, 2008 5:46 pm
Aha, its actually needley dee needly doo needley DIE!!!
Yeh
i hope they do
Marsten
March 21st, 2008 2:34 pm
I’ve never seen mighty bush, but this was just dreadful and embarassing to watch.
Gina
March 21st, 2008 3:19 pm
Actually I’m not really into the Arctic Monkeys. They’re alright lyrically but a bit samey otherwise.
Sorry to blow your clearly water-tight, heavily-researched theory out of the water, PCWB…
Liz
March 21st, 2008 7:01 pm
I’m so glad that they’re suing.
such a rip-off.
Coxykins
March 22nd, 2008 3:57 pm
This is a dire, dire attempt, fair play to try and pay homage to the Moghty Mighty Booooossshhhh but this doesn’t really cut the sugar-coated mustard. That said - you’ve got to admit that sugar puffs taste nice - just shouldn’t try and be “down wid da trendy kidz” the same as wot I shouldn’t.
By the way, the Arctic Monkeys are pants and should not be put in the same box as the Boosh purely because of the drainpipe trouser resurgence.
emma
March 23rd, 2008 6:45 pm
I hate the way they clearly steal from the mighty boosh and don’t even respect them enough to do it well! Lazy advertisers banking on the fact that a reference to the boosh will make people want them. Fair enough if you do it well and at least mention that it wasn’t their idea in the first place!
also definitely not a fan of arctic monkeys
Fay
March 23rd, 2008 6:47 pm
Haha, wer’d this Arctic Monkeys thign come from?
Anyway they suck
sugar puff
March 24th, 2008 12:26 pm
even if this was a totally unique idea, it is still the worst advert in a long time. the agency should be ashamed of openly broadcasting crap work.
sugar puff
March 24th, 2008 12:27 pm
PCWB is gay.
Silky
March 24th, 2008 1:43 pm
What an interesting way to out some one, sugar puff.
Try to stick to slagging off the adverts everyone, hey?
Cause if we don’t love each other, man, how can we hate the adverts properly?
Am I wrong? Am I wrong?
PCWB
March 27th, 2008 5:04 pm
Is it my four children, my wife or the numerous females that I have slept with that makes me gay sugar puff…. please tell.
My point was that often fans of the latest “cult band” or “cult show” will often start preaching like the taleban to enforce their views on other people when they are told that their choice of music or comedy is infact crap (like calling people gay etc…. - although if the taleban only did that the world would be a much nicer place).
For example, in my Satuday job, I am a DJ who has to play every piece of crap that I am ever asked for (more or less) and I notice by talking to people that those who like a particular genre of music also go for similar genres of comedy, film etc…
However, by far, the biggest bunch of shitheads that I ever talk to, end up telling me that the arctic monkeys are the greatest band ever to have existed and how much I must play with myself if I don’t hold exactly the same view as them. In the next sentence (more than twice now) it is then suggested that “oh, I bet you don’t like the boosh either then”… Sorry, it’s just two guys saying totally inane random sentences and having different adventures each week… now isn’t that the same thing as chucklevision?
Eiron Page
April 7th, 2008 1:08 am
I didn’t realise you could copyright a style. Particularly one that seems to have its roots in advertising since the dawn of popularised sound media. Nor do I believe that The Mighty Boosh have exclusive contemporary rights to non-sequiturs. If we are to remove all contemporary influence from our creativity we are going to quickly run into cultural recession. Certainly you could strip away nearly everything contained within The Mighty Boosh this way. Face in the moon? Forgetting the innumerable instances in drawings and nursery rhyme, you’ve got Melies’s Le Voyage dans la Lune (1902). Setting a comedy in a zoo with inept keepers with a tendency to lose the animals? How about Stan Laurel’s Whose Zoo? (1918). Dropping pop culture references and singing odd songs in a theatrical setting? There’s a long history of musical culture to back that one - comedy and music have long walked hand in hand. Harry Hill’s been one of the forerunners of this particular oeuvre in the last twenty years. Frankly, there really ought not be a case to be had.
On the other hand, the advert is dreadful. I shall make no comment on what my feelings are towards The Mighty Boosh excepting those made above. It entertains a particular audience and I shall leave it be. I would just not start trying to decry the ruin of originality due to taking popular culture and using a variation on its style in an advert.
Eiron Page
April 7th, 2008 9:51 pm
Based upon copyright law - which I must confess only a layman’s knowledge thereof, so would welcome more knowledgeable backing or countering - if the work (if it IS intended as parody of the style of The Mighty Boosh), has been significantly altered, is not significantly derivative (such as would be the case of simply borrowing the style of a piece) and does not markedly affect the value of the original work (and I do not see how this could be the case) then they have a Fair Use defense on their side. It isn’t watertight, but I don’t see there being much of a case for The Mighty Boosh in this instance.
Bollo's mistress
April 10th, 2008 11:33 pm
I’m going to have to turn my back on the honey monster.
vin2216
April 13th, 2008 2:09 pm
I’m just thrilled that we’re all sooooooo incensed at the Boosh rip-off, this means none of us boosh babies are now in the minority!! Wait a minute - that must mean that they’re about to lose their edge, we’ll all get disillusiioned, and they won’t be funny any more…….. damn……!
Tony Harrison
April 16th, 2008 3:56 pm
THIS IS AN OUTRAGE. HONEYMONSTER YOU SLAAAG!
Sophi
April 17th, 2008 7:07 pm
What a complete rip off! as soon as i seen it i was like..woahh did Noel and Jullian write this?
The Mighty Boosh owns the Crimp, and no honey monster can be stealing it O_o
Harriet The Boosher
May 4th, 2008 5:48 pm
Ermmmmm hello?
Did no-one on here watch The Mighty Boosh night on BBC3 on 22nd of March?
The Boosh did a GENIUS crimp about the Honey Monster…
Here, I’ll type it for you!
Noel - So, what you been up to since the telly show?
*Talk for a while*
Julian - Well actually, the phones been ringing non-stop.
Noel - Oh really?!
Julian - Yeah……..better get that fixed, actually!
*Audience laughs*
Noel AND Julian -
Ahhhhh Jokey, jokey
Didn’t see it coming
Jokey, jokey
Honey Monster No, no
…they also did it later on in the show but replaced “Honey Monster No, no” with “Honey Monster, get away! I kill you!”
=D Pure genius, these 2
God this is a long comment…BUT IT WAS WORTH IT! =D
xxxxxxxxxxxxxxxxxxx
Long live Boosh
Die Sugar Puffs!
Bex
May 8th, 2008 3:58 pm
I quite like the Arctic Monkeys
Is there something wrong with that?
Bex
May 8th, 2008 3:59 pm
I really don’t like sugar puffs though!
seonaid
May 15th, 2008 3:15 pm
harriet the boosher
good point.
that surely means that the guys in the mighty boosh aren’t taking it too seriously. I don’t know these people or anything.. but i doubt they went all up in arms when/if they saw the advert.
The mighty boosh has been and will most likely continue to be hugely successful. This advert isn’t going to exactly damage them is it. Fair enough if it went really far and i dunno… they started getting loads of credit/money/success out of crimping. but would that really happen?
I see it as quite innocent.
bexsus
May 25th, 2008 12:51 am
i think we should take the idea that the boosh boys are suing with a pinch of sugar…
after all it was the sun who broke the story…
Crimewave
June 8th, 2008 3:30 pm
Even the guy in the advert has a similar accent to Noel, this advert major backfired though so its Sugar Puffs lost in the end.
sophi
June 10th, 2008 9:41 am
I HATE SUGAR PUFFS!!!
Granny Farts
June 24th, 2008 8:39 pm
this one really rubbed people up the wrong way, the mighty boosh is good but the wee weird aladin bloke annoys me and the way he talks and he cant bloody act
mrxskull
July 8th, 2008 8:05 pm
This is utter shit and so is the Might Boosh!
sam
July 13th, 2008 1:48 pm
I hereby pledge to boycott permenantly those honey coated sugar fucks
I mean seriously, what a cop out,
”hey i cant be bothered of thinking up a real idea for an advert, who shall i rip off?” fuck that!!
http://www.honeymonster.co.uk/blog/2008/03/12/back-on-the-box/#comment-780
go tell em what ya think!!!!
MisoSoup
July 20th, 2008 12:54 am
Thanks for the link sam
I left a comment which is “awaiting moderation”
Judging by the other comments on the board, I doubt mine will ever see the light of day
Littlefishey
July 29th, 2008 12:44 am
Exactly why do they think that this is going to sell any product? If someone is a fan of the Boosh they’ll feel ripped off and if they aren’t a fan of the Boosh then this advert is just odd.
So basically it’s total arse.
Snoodle
July 29th, 2008 9:20 am
Definitely not an homage… “honeycomb puffs in a milky bath” far too similar to “crunchy friends in a liquid broth” (from ’soup’) ridiculous. I hope they win their case…
@Littlefishey
Definitely! It’s got no actual advert value :s. If it was endorsed and perhaps featuring the Boosh alongside the monster then by all means it would be appealing, but this as you said, will either piss Boosh fans off, or confuse non-Boosh fans.
Crimewave
July 29th, 2008 10:29 am
I saw it on tv last night WHY ARE THEY STILL BROADCASTING IT!!!!
Tenny the Boosh
August 2nd, 2008 1:57 pm
This is an outrage! This is copying! I’m so glad the boosh are taking legal action! Not only did they have the cheek to steel crimping, but they didn’t even do it properly! Had they got permission and got the boosh to write it (not that they would waste thier time with a fat, orange, pathetic excuse for a monster that looks more like an oversized teddy.) that may have been acceptable. The advert is a pathetic and failed attempt to be ‘cool’ and ‘in’. I am embarrased for them and i cringe everytime it comes on the telly. Stupid stupid sugar poop- they don’t even taste nice. had a bowlful once and it tasted like baby sick. (see you boosh referece? lol)
I’m outraged. I’m going to look at pictures of noel now to calm me down..
Tenny xx
Smoothound
August 5th, 2008 4:28 pm
I blogged about this too. It’s a right fiasco!
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