Sugar Puffs – Mighty Boosh Crimping
15 March 2008 by SilkyIs the new Sugar Puffs advert with the Honey Monster and some Noel/Julian look-a-like crimping:
a) An amusing homage to The Mighty Boosh.
b) A painful rip-off of The Mighty Boosh.
You decide:
Update
In fairness to Sugar Puffs, I said “You decide” (what with you all being very open minded and extremely erudite fellows) but Noel and Julian decided that really they were the ones who should be deciding.
So they did decide. They decided “Rip-off”.
Now it seems a crusty old judge might have to decide too.
This is decidedly exciting.
Just How Bad is this Ad?
(92 votes, average: 4.30 out of 5)
57Responses:
Keith
Said on the 15 March 2008
I never really thought the honey monster was gay, but he used to live with Henry McGee (tell em about the honey mummy). Now he appears to have moved in with that younger fellow. Fickle eh?
Silky
Said on the 15 March 2008
I can honestly say I wasn’t expecting a comment about Honey Monsters’ sexuality, Keith.
But now you come to mention it…
Mrs Vince Noir
Said on the 16 March 2008
i am FUMING
Tractorboy
Said on the 16 March 2008
I more worried about the fact that the guy does not mind sharing a flat with the Honey Monster. Imagine the hairs in the bath
oldgregg
Said on the 17 March 2008
what a rip off. . they should be ashamed.
Greg
Said on the 17 March 2008
Haha love it.
Not a rip off at all, just a clever advert.
Mrs Vince Noir
Said on the 17 March 2008
i am actually in the process of writing a letter to julian and noel, just incase they haven’t seen it yet
seriously, there is no originality left in the world.
i agree with old gregg
PCWB
Said on the 17 March 2008
If the point of the advert is to copy the mighty boosh, the advert has succeded due to the fact that I have to turn over everytime I see it just like the aformentioned show.
Mind you, before the mighty boosh there was chucklevision, which you could argue the mighty boosh ripped off and rebranded to adults.
Charlotte
Said on the 19 March 2008
An absolute disgrace. Gets people talking though… Although I personally am boycotting the cereal.
Vulva
Said on the 19 March 2008
It’s funny to think of the amount of time and meetings and rewrites that these cunts would have had to have gone through just to make this piece of shite. They’ll have thought they had it just right, would have conVINCEd themselves that it was good. it’s not good. it makes my neck bleed. everybody hates it.
Gordon
Said on the 19 March 2008
It’s an outrage.
Gina
Said on the 19 March 2008
That is shameless. And not even all that good, either.
Didn’t the Mighty Boosh already do an episode about someone ripping off crimping? Life imitates art and all that.
Fay
Said on the 19 March 2008
COPYRIGHTING B*****DS
Fay
Said on the 19 March 2008
They can’t even crimp, leeave it to the pros, and go kill yourselves and make that cheap orange rug thing into a coat
PCWB
Said on the 20 March 2008
Amazing that anything taken as a “cultural phenomenon” by the young always gets defended to the death by them.
Here goes with a prediction…. I bet most of you who have slagged off this advert, as well as being fans of the mighty boosh are also fans of the arctic monkeys, and anyone who takes the piss out of them gets your goat as well.
I’m right, am i not?
Beth
Said on the 20 March 2008
What loser bastards. im never eating sugar puffs again, the copying evil mother fo-ing bitch ass BASTARDS!!!!
Beth
Said on the 20 March 2008
in the words of the crack fox, i hope they diddly didly diddly DIE!!!!!!
Fay
Said on the 20 March 2008
Aha, its actually needley dee needly doo needley DIE!!!
Yeh
i hope they do
Marsten
Said on the 21 March 2008
I’ve never seen mighty bush, but this was just dreadful and embarassing to watch.
Gina
Said on the 21 March 2008
Actually I’m not really into the Arctic Monkeys. They’re alright lyrically but a bit samey otherwise.
Sorry to blow your clearly water-tight, heavily-researched theory out of the water, PCWB…
Liz
Said on the 21 March 2008
I’m so glad that they’re suing.
such a rip-off.
Coxykins
Said on the 22 March 2008
This is a dire, dire attempt, fair play to try and pay homage to the Moghty Mighty Booooossshhhh but this doesn’t really cut the sugar-coated mustard. That said – you’ve got to admit that sugar puffs taste nice – just shouldn’t try and be “down wid da trendy kidz” the same as wot I shouldn’t.
By the way, the Arctic Monkeys are pants and should not be put in the same box as the Boosh purely because of the drainpipe trouser resurgence.
emma
Said on the 23 March 2008
I hate the way they clearly steal from the mighty boosh and don’t even respect them enough to do it well! Lazy advertisers banking on the fact that a reference to the boosh will make people want them. Fair enough if you do it well and at least mention that it wasn’t their idea in the first place!
also definitely not a fan of arctic monkeys
Fay
Said on the 23 March 2008
Haha, wer’d this Arctic Monkeys thign come from?
Anyway they suck
sugar puff
Said on the 24 March 2008
even if this was a totally unique idea, it is still the worst advert in a long time. the agency should be ashamed of openly broadcasting crap work.
sugar puff
Said on the 24 March 2008
PCWB is gay.
Silky
Said on the 24 March 2008
What an interesting way to out some one, sugar puff.
Try to stick to slagging off the adverts everyone, hey?
Cause if we don’t love each other, man, how can we hate the adverts properly?
Am I wrong? Am I wrong?
PCWB
Said on the 27 March 2008
Is it my four children, my wife or the numerous females that I have slept with that makes me gay sugar puff…. please tell.
My point was that often fans of the latest “cult band” or “cult show” will often start preaching like the taleban to enforce their views on other people when they are told that their choice of music or comedy is infact crap (like calling people gay etc…. – although if the taleban only did that the world would be a much nicer place).
For example, in my Satuday job, I am a DJ who has to play every piece of crap that I am ever asked for (more or less) and I notice by talking to people that those who like a particular genre of music also go for similar genres of comedy, film etc…
However, by far, the biggest bunch of shitheads that I ever talk to, end up telling me that the arctic monkeys are the greatest band ever to have existed and how much I must play with myself if I don’t hold exactly the same view as them. In the next sentence (more than twice now) it is then suggested that “oh, I bet you don’t like the boosh either then”… Sorry, it’s just two guys saying totally inane random sentences and having different adventures each week… now isn’t that the same thing as chucklevision?
Eiron Page
Said on the 7 April 2008
I didn’t realise you could copyright a style. Particularly one that seems to have its roots in advertising since the dawn of popularised sound media. Nor do I believe that The Mighty Boosh have exclusive contemporary rights to non-sequiturs. If we are to remove all contemporary influence from our creativity we are going to quickly run into cultural recession. Certainly you could strip away nearly everything contained within The Mighty Boosh this way. Face in the moon? Forgetting the innumerable instances in drawings and nursery rhyme, you’ve got Melies’s Le Voyage dans la Lune (1902). Setting a comedy in a zoo with inept keepers with a tendency to lose the animals? How about Stan Laurel’s Whose Zoo? (1918). Dropping pop culture references and singing odd songs in a theatrical setting? There’s a long history of musical culture to back that one – comedy and music have long walked hand in hand. Harry Hill’s been one of the forerunners of this particular oeuvre in the last twenty years. Frankly, there really ought not be a case to be had.
On the other hand, the advert is dreadful. I shall make no comment on what my feelings are towards The Mighty Boosh excepting those made above. It entertains a particular audience and I shall leave it be. I would just not start trying to decry the ruin of originality due to taking popular culture and using a variation on its style in an advert.
Eiron Page
Said on the 7 April 2008
Based upon copyright law – which I must confess only a layman’s knowledge thereof, so would welcome more knowledgeable backing or countering – if the work (if it IS intended as parody of the style of The Mighty Boosh), has been significantly altered, is not significantly derivative (such as would be the case of simply borrowing the style of a piece) and does not markedly affect the value of the original work (and I do not see how this could be the case) then they have a Fair Use defense on their side. It isn’t watertight, but I don’t see there being much of a case for The Mighty Boosh in this instance.
Bollo's mistress
Said on the 10 April 2008
I’m going to have to turn my back on the honey monster.
vin2216
Said on the 13 April 2008
I’m just thrilled that we’re all sooooooo incensed at the Boosh rip-off, this means none of us boosh babies are now in the minority!! Wait a minute – that must mean that they’re about to lose their edge, we’ll all get disillusiioned, and they won’t be funny any more…….. damn……!
Tony Harrison
Said on the 16 April 2008
THIS IS AN OUTRAGE. HONEYMONSTER YOU SLAAAG!
Sophi
Said on the 17 April 2008
What a complete rip off! as soon as i seen it i was like..woahh did Noel and Jullian write this?
The Mighty Boosh owns the Crimp, and no honey monster can be stealing it O_o
Harriet The Boosher
Said on the 4 May 2008
Ermmmmm hello?
Did no-one on here watch The Mighty Boosh night on BBC3 on 22nd of March?
The Boosh did a GENIUS crimp about the Honey Monster…
Here, I’ll type it for you!
Noel – So, what you been up to since the telly show?
*Talk for a while*
Julian – Well actually, the phones been ringing non-stop.
Noel – Oh really?!
Julian – Yeah……..better get that fixed, actually!
*Audience laughs*
Noel AND Julian -
Ahhhhh Jokey, jokey
Didn’t see it coming
Jokey, jokey
Honey Monster No, no
…they also did it later on in the show but replaced “Honey Monster No, no” with “Honey Monster, get away! I kill you!”
=D Pure genius, these 2
God this is a long comment…BUT IT WAS WORTH IT! =D
xxxxxxxxxxxxxxxxxxx
Long live Boosh
Die Sugar Puffs!
Bex
Said on the 8 May 2008
I quite like the Arctic Monkeys
Is there something wrong with that?
Bex
Said on the 8 May 2008
I really don’t like sugar puffs though!
seonaid
Said on the 15 May 2008
harriet the boosher
good point.
that surely means that the guys in the mighty boosh aren’t taking it too seriously. I don’t know these people or anything.. but i doubt they went all up in arms when/if they saw the advert.
The mighty boosh has been and will most likely continue to be hugely successful. This advert isn’t going to exactly damage them is it. Fair enough if it went really far and i dunno… they started getting loads of credit/money/success out of crimping. but would that really happen?
I see it as quite innocent.
bexsus
Said on the 25 May 2008
i think we should take the idea that the boosh boys are suing with a pinch of sugar…
after all it was the sun who broke the story…
Crimewave
Said on the 8 June 2008
Even the guy in the advert has a similar accent to Noel, this advert major backfired though so its Sugar Puffs lost in the end.
sophi
Said on the 10 June 2008
I HATE SUGAR PUFFS!!!
Granny Farts
Said on the 24 June 2008
this one really rubbed people up the wrong way, the mighty boosh is good but the wee weird aladin bloke annoys me and the way he talks and he cant bloody act
mrxskull
Said on the 8 July 2008
This is utter shit and so is the Might Boosh!
sam
Said on the 13 July 2008
I hereby pledge to boycott permenantly those honey coated sugar fucks
I mean seriously, what a cop out,
”hey i cant be bothered of thinking up a real idea for an advert, who shall i rip off?” fuck that!!
http://www.honeymonster.co.uk/blog/2008/03/12/back-on-the-box/#comment-780
go tell em what ya think!!!!
MisoSoup
Said on the 20 July 2008
Thanks for the link sam
I left a comment which is “awaiting moderation”
Judging by the other comments on the board, I doubt mine will ever see the light of day
Littlefishey
Said on the 29 July 2008
Exactly why do they think that this is going to sell any product? If someone is a fan of the Boosh they’ll feel ripped off and if they aren’t a fan of the Boosh then this advert is just odd.
So basically it’s total arse.
Snoodle
Said on the 29 July 2008
Definitely not an homage… “honeycomb puffs in a milky bath” far too similar to “crunchy friends in a liquid broth” (from ‘soup’) ridiculous. I hope they win their case…
@Littlefishey
Definitely! It’s got no actual advert value :s. If it was endorsed and perhaps featuring the Boosh alongside the monster then by all means it would be appealing, but this as you said, will either piss Boosh fans off, or confuse non-Boosh fans.
Crimewave
Said on the 29 July 2008
I saw it on tv last night WHY ARE THEY STILL BROADCASTING IT!!!!
Tenny the Boosh
Said on the 2 August 2008
This is an outrage! This is copying! I’m so glad the boosh are taking legal action! Not only did they have the cheek to steel crimping, but they didn’t even do it properly! Had they got permission and got the boosh to write it (not that they would waste thier time with a fat, orange, pathetic excuse for a monster that looks more like an oversized teddy.) that may have been acceptable. The advert is a pathetic and failed attempt to be ‘cool’ and ‘in’. I am embarrased for them and i cringe everytime it comes on the telly. Stupid stupid sugar poop- they don’t even taste nice. had a bowlful once and it tasted like baby sick. (see you boosh referece? lol)
I’m outraged. I’m going to look at pictures of noel now to calm me down..
Tenny xx
Smoothound
Said on the 5 August 2008
I blogged about this too. It’s a right fiasco!
TechnoMouse
Said on the 25 September 2008
I have to say I was angered.
But it makes me Shiny to see that Noel and Julian had a subtle go at the honey monster in return. I believe that’s all it needed… except I do get annoyed to read that kids are reciting the honey monster crimp and not the real Boosh ones.
But then, I’ve heard (several times) people running down my street singing “Bouncy bouncy!” and nothing about a sunshine princess. If I do I shall put them straight and give them a complimentary Boosh DVD. Well, I would if I happened to have a spare one on me at the time. I’ll probably just give them a Polo and hope they catch on.
In a way I was happy to see that crimping had started to spread… but I think Sugar Puffs should’ve asked permission. Crimping is a style specific to the Boosh boys, it was never really seen before they came up with it and it would’ve just been polite to check with them before any effort went into the advert.
By the way… Mrxskull… It’s not nice to shout “BOOSH IS SHIT” in front of everyone who loves them. I’m all in favour of expressing views, but surely only twats do it in such a way that not only makes people angry, but also makes themselves look like a complete idiot?
iLoveTheMightyBoosh!
Said on the 5 November 2008
This my friends is an OUTRAGE!!
Hahaha, the new tour gets the honey monster back
Can’t believe they tried to pull off a crimp.
RIP-OFF!!
Dante
Said on the 15 April 2009
All kellogs will claim is that they used the genre…not thier actual work.
Also I think the Boosh will be taking thier own advice
‘When you’re feeling blue, because somebodies copyng you…
you dont automatically have to sue…the world is big enough for two!”
eglalialighrsiljhilrsjh
Said on the 3 October 2009
sorry to be controversial but i like the mighty boosh, i like sugar puffs + i like the arctic monkeys.
Sean
Said on the 11 October 2009
Not a great advert, and probably not something to get too worked-up over. The Boosh borrow a few ideas in order to parody them, and this advert gave them something funny to add to their stage shows. The Sugar Puffs advert is comparable to that scene at your 15th birthday party, when dad decides to regale your friends with his karaoke version of Sympathy for the Devil.
Kon
Said on the 1 February 2010
From Future Sailors tour:
Ooh, ooh, ooh, we did a twisty,
Ooh, ooh, ooh, a tiny twisty,
Twist him up,
Twist him down,
Twist him all around town,
Here come Mr Honey Monster,
Get away from me!
Here come Mr Honey Monster,
You yellow wanker.
Later, an effigy of the Honey Monster is decapitated and raped by Harrison to cries of “Take it! Take it! Take it like you take other people’s ideas, you plageristic yellow wanker! It’s an outrage!”
I think we can see where the Boosh stand on this matter.
I, however, turned my back on Sugar Puffs and do not plan to turn around for a long time. Now let that be a lesson to ‘em.
CovertJellyfish
Said on the 1 February 2010
I wouldn’t turn my back on the Honey Monster… what if he decided to take his revenge out on your little bottom?? I should imagine he has a rather large (and sticky) member….
I’m now worried that I am thinking about the Honey Monster as a sexual being.. surely this is wrong, but I can’t think why…
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