Strongbow - Total First Pint Refreshment

12 May 2007 by Silky

There’s a danger when your advert has a single idea or hook (regardless of how good that idea actually is) that it can very quickly become annoying. This has happened with Strongbow’s Total First Pint Refreshment advert.

Because although at first I thought it was mildly amusing, now whenever it comes on all I hear is the voice in my head screaming:

“AAAAAAAAAAAARRRRRRRRRRRRGGGGGGGGGGHHHHHHHHHHHHHHHH!!!!!”

Judge for yourself.

16Responses:

jafabrit

May 12th, 2007 4:58 pm

yep, it could get really annoying.
Beatrice

May 30th, 2007 1:43 pm

Why would anyone want to drink a pint that required more lung capacity than anyone remotely normal could possibly possess to consume it safely, and which disables the drinker for most of the evening. Why would you pay for a whole pint, even if you were looking for that effect? All you need is a small sip and the whole night would pass by in a gasping blur. These ads are horrible.
Silky

May 30th, 2007 9:11 pm

But Beatrice, don’t you some times wish the night would pass by in a gasping blur?
Daniel Hoffmann-Gill

June 13th, 2007 12:55 pm

Funnily enough, I’m one of the actors going ‘ahhhhhhhh’ in the new advert, where two blokes are in the trance and the other one does a little routine while he wakes for us to wake up.

It seems to have caught on in the best way, with people able to mimic the action down the pub and in turn, virally spread the brand/concept.

I’d say that’s a good ad but then again, I’m in it.
Silky

June 13th, 2007 7:18 pm

Hey Daniel,

Thanks for the comment. How many takes did it take before saying “ahhhhh” got slightly annoying?

Or did you do it in one
Daniel Hoffmann-Gill

June 14th, 2007 8:35 am

It was actually quite a short shoot day and we were all done by 6ish after starting at 8am so not too bad.

It’s not the ‘ahhhhs’ that are the problem, its mastering the correct sip (I jest you not) and also gripping the glass near the bottom!
Silky

June 14th, 2007 6:52 pm

Thanks for the insight into the art of acting, Daniel.

Did you find yourself holding the glass and sipping your pint in the same way for a few days afterwards too?

Have you avoided drunken idiots ‘ahhhhing’ at you so far?
Daniel Hoffmann-Gill

June 15th, 2007 8:21 am

To be honest, I don’t really drink.

However, people do feel free to ahhhh in my face, drunk or not…
j

July 1st, 2007 5:58 pm

Does anyone know who the black guy in the first strongbow “ahh” advert is?
Mei

July 27th, 2007 11:27 am

I was wondering the same thing coz he really looks like my neighbour!
Jake

August 28th, 2007 10:27 am

What I noticed browsing through you tube is that there are loads of clearly underage kids mimicking the advert - thereby promoting underage drinking.

I’m not hugely bothered about this but I doubt Strongbow are really that happy - or maybe they are?
stavros

September 11th, 2007 6:38 pm

whos the main actor guy in the advert shown above? hes in another one for some building society too, he looks like my mate
Silky

September 13th, 2007 7:34 am

Is it your mate? Worth an ask, I’d say.

I’ll have a dig around and see if I can find out for you, Stavros.
Daniel Hoffmann-Gill

September 13th, 2007 8:38 pm

Tim Key is his name.
Silky

September 17th, 2007 5:59 am

Thanks for the info, Daniel.
Mr A Reaper Esq

July 8th, 2008 12:58 pm

Well bugger me with a large grass cutter….i love all these adverts, if they make you humans drink and smoke more iam happy with that and it means more work for yours truly and when you get payed by the head then its a fine life to be sure….oh yes by the way everyone when the next person takes a swig of his cider make sure you pinch his/her money from their pockets then stick a large knife in there face so that i can pop round and give them the old heave ho….until we meet in the dark…..This has been brought to you by drink Irresponsibly.com…post script have a large one for me….