The challenge faced by advertisers of High Definition TV’s on what are, quite frankly, pathetic, non-HD, Luddite teles is this generations “advertising colour TV on black and white sets”.

But a TV that can “make snooker even more enjoyable”, amazingly, isn’t much of a selling point these days.

No, HD is all about being able to see stuff you couldn’t see before.

You know, like being able to see James Bond doing some kind of pastiche of that bit at the end of Empire Strikes Back:

And in a World exclusive TV’s Worst Adverts can reveal the dialogue from the next instalment of these Sony adverts:

Goldfinger: “M never told you what happened to your father.”
James Bond: “She told me enough. She told me you killed him.”
Goldfinger: “No. I am your father”

Yeah, it turns out that Goldfinger is actually James Bond’s father. Who knew? Who knew?

Shockingly at the end of the advert Goldfinger actually does cut James Bond’s nuts off – to which Bond dryly retorts: “Bollocks!”.

Not really.

In reality, I don’t know what the hell this advert is really supposed to be showing us apart from the very obvious “green screening” of Daniel Craig – this generations “you can see the strings!”.

I get the feeling that this advert’s message is as simple as “Watching a Sony HD TV will make you as cool as James Bond”. In much the same way that the Barclay Card advert says “Spending money on your Barclay Card will make you as cool as James Bond” and the Ford Ka advert says “Driving a new Ford Ka will make you as cool as James Bond”.

And, although this message might seem exceptionally shallow, I think that we all agree that the coolest part of the latest James Bond film was when he drove his Ford Ka to Curry’s and bought a new Sony HD TV with his Barclay Card.

So, on the whole, magical stuff.

Toshiba Upscaling TV Advert

Here’s the new advert for Toshiba’s Upscaling TV’s – which “enhances standard definition content to near high definition quality” apparently.

I quite like this advert but can’t help but feel it’s what the Matrix would have been like if it was directed by Gus Van Sant.

Just How Bad is this Ad?

(12 votes, average: 2.08 out of 5)