Sony Bravia – Play-Doh Bunny Rabbits
10 October 2007 by SilkyI happen to have in front of me a copy of the Sony Bravia’s school report. Yeah, I know, how lucky am I?
Anyways, here’s what it says:
“Sony Bravia started the term very strongly. He showed great imagination and we all hoped his promising start would continue.
As the term progressed we were amazed by his technical aplication of his abilities.
Sadly, of late he has started to get lazier. He has been caught copying other boys and his work seems ponderous and overly long for the sake of it.
Must try harder.”
Shame that.
Regardless of whether they did copy the idea for this advert and regardless of whether Juan Cabral from Fallon knows anything about music (as he revealed in the Independent on Monday) the new Sony Bravia advert with all those Play-Doh bunny rabbits just isn’t as good as the previous two efforts.
It doesn’t capture my attention in the way the Balls and Fireworks advert did.
And why, oh why is there that bit with the ice berg and the whale?
Plus Juan Cabral from Fallon knows nothing about music. “She’s a Rainbow” has a seventies feel? Are you mad, Cabral?
Tsk.
13Responses:
wodge
Said on the 14 October 2007
Didn’t Fallon do the Drumming Gorilla advert as well? That was supposedly ‘inspired’ by another advert.
Lee
Said on the 22 October 2007
Nice advert, but the first time I saw it I assumed it was a public awareness film about chewing gum messing up the paths.
Jess
Said on the 3 January 2008
The person who wrote this stupid and pointless review about their opion of the advert Play-Doh has no imagination what so ever. If you prefer a load of coloured bouncing balls bouncing down a street then you really have no idea about the time and effort it takes to create something in stop-motion! I disagree with every l thing you said. If you are refering to the fact that you believe this advert got its idea from that illustrator guy then you obviously dont know much about anything. Every idea is inspired by someone elses. Thst the way it goes. You are not original as i am not. The advert is awesome, it makes me believe that CGI isn’t taking over the planet. So theres my thoughts on your pointless review.
Jess
Said on the 3 January 2008
hmm…it caught your attention enough to write about.
karl booth
Said on the 4 January 2008
I loved this advert and the balls one, completely different to other adverts on tv.
Silky
Said on the 5 January 2008
Thanks for your comment, Jess.
To answer a couple of your points, I very rarely base my opinion of something on “the time and effort it takes to create something in stop-motion”.
I think that there is a difference between “being inspired by” and “copying”.
And I should, in the defence of TWA, point out that it’s a fairly widely discussed point in the Advertising Industry as to whether Fallon did or didn’t copy the idea.
But really, “stupid and pointless review”?
“Hmm…it caught your attention enough to write about.”
tigerstail
Said on the 21 January 2008
Great ad.
I thought the rabbit looked familiar but couldn’t think why,until I looked in the back of my wife’s knicker drawer. What’s up Doc ?
Michael
Said on the 31 January 2008
WTF? how could this ad possibly end up on “*.worst*adverts*.*”? my god this site must be really screwed in the head!
It’s the greatest ad on tv by a long shot! (Probably the only one i’d actually stop to watch!)
This is the first and last time I come here.. (… AD block your ste… ronic, huh?)
Silky
Said on the 31 January 2008
Sorry you feel that way, Michael.
We’ll miss you (…arcasm, huh?).
olly
Said on the 24 February 2008
love the advert, whether its copied or not, but what i find great about the adverts is the music and the colour, and thats really what sony bravia is about ‘colour like no other’, but surely, i am watching those fantastic colours on MY tv, which isnt sony bravia… and the colour stil looks pretty good to me. just a thought.
blu
Said on the 8 August 2008
Jess!
Relax, everyone is entitled to their opinion. Even if it means compiling a bad crit on something like a tv advert, do you perhaps work for either Sony or the creative agency behind the advert? You can’t attack someone like that for merely speaking their mind.
I personally don’t think it’s a bad advert, not the best, but certainly not the worst. It doesn’t really grab me, but it sort of ok. (I am in media)
All I can say Jess, relax. And Michael, why block an advert if they have reviewed it and dubbed it as the worst, it is their right, it seems like you are also perhaps working for either Sony or the creative minds behind it?!?
Take care guys!
maddy
Said on the 8 December 2008
i love this advert, my friends dad made it, and it took him a long time to think of this idea, then when he saw the picture of the bunny on the internet he was inspired by the picture.
be nice yeah ?
x
Tom Aspbury
Said on the 26 February 2010
You sir are a pratt!!!
This was voted the 6th greatest advert of the decade and you dont like it?????
BTW…
In the town where I was born,
Lived a man who sailed to sea,
And he told us of his life,
In the land of submarines,
So we sailed on to the sun,
Till we found the sea green,
And we lived beneath the waves,
In our yellow submarine,
We all live in yellow submarine,
yellow submarine, yellow submarine,
We all live in yellow submarine,
yellow submarine, yellow submarine.
And our friends are all aboard,
Many more of them live next door,
And the band begins to play.
(Trumpets play)
We all live in yellow submarine,
yellow submarine, yellow submarine,
We all live in yellow submarine,
yellow submarine, yellow submarine.
(Full speed ahead, Mr. Barkley, full speed ahead!
Full speed over here, sir!
All together! All together!
Aye, aye, sir, fire!
Captain! Captain!)
As we live a life of ease(life of ease)
Every one of us(every one of us) has all we need,(has all we need)
Sky of blue,(sky of blue) and sea green,(sea of green)
In our yellow(In our yellow) submarine.(submarine) ( Haha! )
We all live in yellow submarine,
yellow submarine, yellow submarine,
We all live in yellow submarine,
yellow submarine, yellow submarine.
(fading)
We all live in yellow submarine,
yellow submarine, yellow submarine,
We all live in yellow submarine,
yellow submarine, yellow submarine.
This is just a cool song so id thought i’d include it in this comment
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx <3<3
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