Sacla - L’Arte di Sacla

21 March 2008 by Silky

9Responses:

  • Glad to see someone else recognising how bad this advert is. My girlfriend doesn’t seem to find it objectionable… Grounds for dumping if ever there was one.

  • i think its great and catchy

  • My God

    That really is shite and just as bad as their previous ad where they sang Sa Sa Sa then a bit of italian gibberish then Cla Cla Cla.

    So the products has a two syllable name - get over it. Makes you realise that, despite all the nice holidays and seductive travel/cookery programmes, Europeans are fundamentally different from us.

    By different I mean naff.

  • I want the chopping noise to extend to me cleaving his hands and head from the rest of him. You can just imagine the ad execs- dynamic, thrusting, exciting.

    Or just toss.

  • As soon as I saw this advert I thought of Lasse Gjertsen’s videos on YouTube. They MUST have nicked the idea from him??

  • Supposedly Lasse Gjertsen wanted to take legal action against this, but not sure what the outcome is/was.

  • Who the devil is Lasse Gjertsen?

  • http://www.youtube.com/watch?v=o9698TqtY4A

    Presenting Lasse - one of the most popular Youtube vids ever.

  • Caroline Riches

    Dear Mr. James,

    We are aware that Mr Gjertsen’s work uses a similar editing technique to our commercial. This technique has been in existence for many years and, whilst Mr Gjertsen’s work is renowned for its use, it is by no means exclusive to him. Furthermore, given the substantial amount of material differences between the commercial and Mr Gjertsen’s work - actual construction, the setting, the music, the use of kitchen utensils instead of real instruments and so on - we would refute any suggestion of plagiarism.

    Kind regards

    Caroline Riches

    Sacla UK Limited
    Basil House
    21 London End
    Beaconsfield
    Bucks
    HP9 2HN

    ROFL stupid corporate whore, this is the best answer she could give me in response to me explaining it’s a blatant copy of the famous youtube video. You don’t just come up with this kind of thing, i spat my coffee out when I read her reply in a corporate jargon type explanation. A better response would have been:

    [Hi Mr James,

    We thought that people would like our own version of Lasse's YouTube video, as recogition of it's originality and humour. ]

    I’m never buying Sac Ha again.

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