Rimmel London Volume Booster Lip Gloss

19 May 2008 by Silky

This is probably the worst use of a survey to support a claim that I’ve ever seen on a cosmetics advert.

The Claim: Rimmel’s Volume Booster Lip Gloss gives a “Lip plumping sensation” and gives you “Sexy and voluptuous lips“.

The Statistics: 47% of 34 women agreed.

Sexy Voluptuous Lips

Not only is a survey of 34 women completely useless (was it of 34 women that were in the office that day?) but not even 50% of the women asked agreed with the statement!

Magical.

Judge for yourself.

Just How Bad is this Ad?

11 Votes

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4Responses:

qwidge

May 19th, 2008 6:27 pm

47% of 34 women is 15.98 women. It’s not even a whole number…

So many questions, why so small a survey? Why make the claim if even people you pay to test it don’t agree? Why do women want fat lips? Is it in an effort to look like Celebrity MRSA sufferer Lesley Ash?
Dave

May 21st, 2008 1:46 pm

I’d never condone domestic violence, but wouldn’t a smack in the mouth have the same effect and be cheaper.
Jonny Chestwig

May 21st, 2008 5:01 pm

I really enjoy the way that they go for totally vague and non-empirical criteria in the question. For instance how can you possible quantify “Sexy and voluptuous”?
R E Krishna

July 16th, 2008 12:33 pm

The advert doesn’t actually say that only 34 women were asked. Just that 47% out of 34 agreed. In fact I have it on good authority that 100% of 2,000,000 women, 17,500 men, and 2 lemurs disagreed violently. The makers inexpicably neglected to include these results.