Rimmel London Volume Booster Lip Gloss

19 May 2008 by Silky

This is probably the worst use of a survey to support a claim that I’ve ever seen on a cosmetics advert.

The Claim: Rimmel’s Volume Booster Lip Gloss gives a “Lip plumping sensation” and gives you “Sexy and voluptuous lips“.

The Statistics: 47% of 34 women agreed.

Sexy Voluptuous Lips

Not only is a survey of 34 women completely useless (was it of 34 women that were in the office that day?) but not even 50% of the women asked agreed with the statement!

Magical.

Judge for yourself.

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Just How Bad is this Ad?

(11 votes, average: 4.18 out of 5)

7Responses:

qwidge

Said on the 19 May 2008

47% of 34 women is 15.98 women. It’s not even a whole number…

So many questions, why so small a survey? Why make the claim if even people you pay to test it don’t agree? Why do women want fat lips? Is it in an effort to look like Celebrity MRSA sufferer Lesley Ash?
Dave

Said on the 21 May 2008

I’d never condone domestic violence, but wouldn’t a smack in the mouth have the same effect and be cheaper.
Jonny Chestwig

Said on the 21 May 2008

I really enjoy the way that they go for totally vague and non-empirical criteria in the question. For instance how can you possible quantify “Sexy and voluptuous”?
R E Krishna

Said on the 16 July 2008

The advert doesn’t actually say that only 34 women were asked. Just that 47% out of 34 agreed. In fact I have it on good authority that 100% of 2,000,000 women, 17,500 men, and 2 lemurs disagreed violently. The makers inexpicably neglected to include these results.
:O

Said on the 17 February 2009

I have this and although the advert is not the best it is a very good lip gloss and it is just an advert.
rick o shea

Said on the 22 May 2009

I hear its popular with the batty boys , rim all of london .
Ad Hater 2.0

Said on the 3 March 2010

All of Rimmel’s ads are shit and the latest one still shows such crappy statistics on the screen. This time it’s “71% of 47 women agree.” 47?! Couldn’t you survey more people than that fucking measly amount?! Also, 71% is a shit percentage! Unless it’s 75% or higher don’t bother showing this crap anymore! So, I say FUCK OFF RIMMEL!!