Renault – Laguna Estate – Eric Cantona
24 March 2009 by SilkyHere’s a funny one for you – it’s the greatest footballer of his generation, with a reputation for taking himself too seriously, sending himself up in an advert for an estate car:
Yes, it’s Eric Cantona in the new Renault Laguna Estate advert and I’m kind of on the fence over it.
I can’t help but smile as Cantona ironically enthuses over the features of the new car (“Just one finger. Magic.”), but at the same am left feeling that the advert fails because Cantona’s performance says “You can love this car but you’ll be a pretentious, arrogant wanker if you do”. And who really wants to be that? Apart from BMW drivers, of course.
Plus there are a few of places where Eric’s accent is so thick that I can’t understand what the monkey he’s banging on about. But when it’s in his now-classic “Seagull” delivery it really doesn’t matter what he’s saying.
As I say, I’m on the fence but what do you think is this another display of the Frenchman’s genius or does it miss the mark by a mile?
Just How Bad is this Ad?
(34 votes, average: 2.44 out of 5)
7Responses:
Mike
Said on the 2 April 2009
This advert is amazing. I thought it was hilarious. Yes the accent can be a bit heavy at times but the bits you need to hear are perfectly clear. Unlike most car adverts, i know what car it is for. Cantona is the perfect man for this advert.
Very funny and because of it i am considering looking at the laguna for my new car.
Catherine
Said on the 7 April 2009
Loved him to bits as a footballer – despite him playing for Superleeds Scum.
I care not one jot that he might be a pretentious arrogant w***er – he thrives on it and I’m just soooo glad to see him again….might even go and buy another Laguna, having just switched to Honda !!
Gaz
Said on the 15 April 2009
That’s not ironic enthusing, that’s twatishness.
This is irony:
That advert was as funny as cancer.
nico
Said on the 18 April 2009
you’ve all missed the point, this is clearly a send up it’s not serious! Eric = pure genius.
david
Said on the 27 April 2009
it’s just not very good -
franky
Said on the 26 November 2009
The person who wrote this article is the only arrogant wanker, get a life you fucking prat, Eric Contona
is brilliant in this advert unlike you. And the car is brill too.
CovertJellyfish
Said on the 26 November 2009
But they are both fucking French! Which means that ultimately, no matter how they aspire, they are, and always will, be shite!