Polaris World – Villas

1 April 2008 by Silky

Hoorah! He’s back!

Yes, Jose “I’m more wooden than the Armada” Luis Hernandez from Polaris World is back, continuing his staring role in their latest Spanish villas advert:

Now, I’ll be honest with you when I first saw Jose I thought, well, I thought he was a bit of a joke. His ridiculously strong accent, his high waist banded trousers, his bizarre habit of framing his crotch with his hands.

But, unlike Nadine Baggott and Barry Scott, as time has passed, blow me down, but I’ve come to grow fond of old Jose.

And this time he’s clearly been on some kind of media training/presentation course because he’s just so much more relaxed – I swear there’s even a twinkle in his eye.

Of course, he’s still got a body that makes a hat stand look fat and his suit hangs off him like a parachute has just landed on top of him but he’s so adorable don’t you just want to pinch his cheek and ruffle his hair?

Well, maybe not.

Sadly for Jose, of all the things that I’ve been wondering about recently “wondering what the properties in Polaris World actually look like” doesn’t feature very highly on the list.

Good to have you back, though.

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Just How Bad is this Ad?

1 Star2 Stars3 Stars4 Stars5 Stars (26 votes, average: 4.38 out of 5)

9Responses:

  • Said on the 1 April 2008

    I wish Jose Luis Hernandez my uncle was. Although he still hold his arms like he has concrete where his elbow joints should be.

  • Said on the 3 April 2008

    Wow – he’s convincing. I just called and bought 5. His accent is subliminal or something, it makes me want an overpriced condo and sangria.

  • Said on the 3 April 2008

    I think Senor Hernandez is a secret German. Who else would name his company after a missile. See they’re getting everywhere. Still at least Citroen is safe.

  • Said on the 3 April 2008

    I like to think it’s Jose whistling that catchy theme tune!

  • Said on the 19 May 2008

    Nice mention for TWA in the Guardian (10/05/08) – Money section. At least I am not alone in reading your website!

  • Said on the 19 May 2008

    Hey Gordon, yep it was nice.

    Being a Guardian reader and a massive fan of Jose (I mean, who isn’t?) I actually read the Money section for a change when I saw his picture. I laughed out loud to see this site quoted!

    Now that’s what I call journalism!

  • Said on the 22 May 2008

    i sweart he add i saw for polaris world recently didnt even mention where in the world the properties are… the accent may be strong, but it still doesnt give me the slightest idea where these mysterious houses are!

  • Said on the 22 May 2008

    Come on ally pay attention at the back the properties are ‘in Moorthia’, or Murcia as the rest of us call it.

  • Said on the 18 October 2009

    I honestly thought he said Moria… I thought he was tall for a dwarf…

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