Polaris World - Spanish Villas with Jose Luis Hernandez

30 August 2007 by Silky

Now, there’s a fine line between witty comment about the terrible state of British TV adverts and extreme racism. So I’m going to tread carefully with this one but….

Did they deliberately ask Jose from Polaris World to get his word order wrong? Were they concerned that we, the viewers, wouldn’t really know that Polaris World holiday villas were actually abroad and not a council estate on the outskirts of Coventry?

“Hmmm, we really need to emphasise that the holiday homes are in Spain.”
“Maybe Jose could be super Spanish.”
“Yes, brilliant! I don’t suppose you mistakenly think you own a pet hamster but it’s actually a rat, do you? No? Shame. It will have to be the old Yoda word order trick then.”

And so it was decided, Jose would Latin-up his sentence structure.

“Don’t forget Jose, be super-Spanish, super-Spanish! And action!”
“Make sure you pay for your property, a fair price.”
“Excellent, Jose. Just excellent!”

Judge for yourself.

Until that one becomes available on the Tube, here’s an older advert. Presumably this one’s from 5 years ago when property prices were attractive because for long time I was convinced Jose was saying “Who said you can’t enjoy this life style from just £18,000″.

Just How Bad is this Ad?

28 Votes

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20Responses:

clangnuts

Said on the 30 August 2007

What gets me about this advert is, it sounds like he’s saying that the property market in Spain is shit - but don’t worry, we’ve got really competitive prices.

At least they are trying to sell them to gullible Brits eh?
PCWB

Said on the 31 August 2007

Everytime I see this I can only presume that Jose said “Look! Im paying so bloody much for these adverts im going to be in them!” (obviously in Spanish with a typically Spanish sentence structure) and of course because he’s the President of Polaris World (gosh) he got his wish. Unfortunately though I agree that this advert does no good for Spanish stereotypes.
George

Said on the 31 August 2007

I forgot to pay for my property.
George

Said on the 31 August 2007

Damn, damn, damn… is it too late to make an “on the house” joke? Balls.
Lee

Said on the 5 September 2007

The Jack Nickalus one isn’t as bad as when “Hosalisanandes?” is left on his own, the terrible dress sense and comb over hairstyle always make me laugh.
Not sure what he’s advertising though 80 grand seems a lot to watch a golf match?
Matt

Said on the 7 September 2007

He always makes a diamond shape with his hands just over his cock too. Very disconcerting.
russell

Said on the 30 September 2007

He has triangle shaped hips
emr

Said on the 8 January 2008

wtf is with this guy’s trousers? incidentally this guy has also featured in ‘10 iggests cocks in advertising’ on charlie brookers screenwipe
GrumpyOldMen.org.uk » Blog Archive » Polaris World

Said on the 26 January 2008

[...] http://tvs-worst-adverts.co.uk/polaris-world-spanish-villas/ http://answers.yahoo.com/question/index?qid=20080122120823AA5Z39W [...]
Joanna Butler

Said on the 20 February 2008

pay for your property, a fair price.

No one needs to be that Spanish!!!!!!!!!!!!!!
RumpleThumps

Said on the 2 March 2008

If, as would appear, Polaris World has got into trouble with their customers, perhaps Jose will be needing to stay somewhere different himself? Though probably somewhere nice, and not at a wank Spanish villa.
Dimwit

Said on the 12 March 2008

Wait till you see his new ad!! Jose returns triumphant to tell us “why we carry on selling houses.” And if you thought the hand gestures in this are great, wait till you see his “invitation to come look round my building site” signal - he looks like he’s inviting you and your friends into his heated pool for some seriously great sex. And maybe some cocktails. I promise you - you won’t be disappointed!
Mo

Said on the 19 March 2008

I love the new ad! I’ve found it on YouTube here:

http://www.youtube.com/watch?v=nRE57E6X1-8

Love the music to it!
Claire

Said on the 27 March 2008

I went to spain last summer and saw him doing the same advert in spanish and it was just as bad ……
pete

Said on the 7 April 2008

makes you appreciate the good adverts doesnt it
sandy

Said on the 8 May 2008

I’m surprised that the Advertising Standards Agency is even allowing the advert to run. I’m one of many people they owe money to and just don’t pay up! This company is a disgrace, as is the fact that we allow the adver to run in this county!
Robin

Said on the 9 May 2008

This advert is funnier than anything Monty Python or Paul Whitehouse have ever done. Many of the Spanish developers are exactly like this believe me I’ve met plenty of them. It’s the pure genius of the “and find out why were still selling houses” with a knowing nod like the butcher on league of Gentlemen. Honestly this is a cult advert that will revive the comb over and provide endless amusement for school kids who can use the lines in their Spanish classes with impunity. Please miss how do you say ” come stay with us for free” whilst pulling their trousers up to their chest.
chelsea.m

Said on the 8 June 2008

This is my favourite advert. I want to marry that man and his word jumbly voice. I really am upset they took this off the air. I do an excellent impression of ol’ jose. I renamed him polaris paolo. x
Properties Spanish

Said on the 6 November 2008

It certainly can attention though!!
Lucy xx
Silky

Said on the 7 November 2008

@ Properties Spanish - yeah, you said it…