Philips – Arcitec Shaver
24 December 2008 by SilkyThere are some advertisers, I’m looking at you Omega, who seem to believe that their products are something of a landmark in the evolution of the human race. Rather than, say, just an over-priced piece of jewellery.
Philips – come on, you’ve heard of Philips, the ones who make clock radios, hair dryers and, to my surprise, sex toys – have now joined those ranks.
In their latest advert a portentous, voice over man proclaims:
“Conquered the skies. Conquered Mount Everest. Conquered the Neck.”
Conquered.
The.
Neck.
For the love of God, man, pull yourself together!
From the way Philips are going on about their new electric razor, you’d think they’ve found a cure for AIDS.
It’s just breath takingly pompous.
This ad, of course, is all about brand positioning – or some other nonsense phrase – in which Philips want us to believe that buying one of their new Arcitec razors – terrible, terrible name, by the way Philips – we’ll become the, mind bogglingly bizarre, love-child of Sir Edmund Hillary and the Wright Brothers rather than some overly anal metrosexual, who gives an wholy unnecessary toss about whether their necks are a little bit stubbly.
On the other hand “Conquered the neck” cracks me up every time I hear that idiot say it.
So in balance, good work Philips.
Just How Bad is this Ad?
(8 votes, average: 4.38 out of 5)
3Responses:
Pavlov's Cat
Said on the 24 December 2008
It’s only an electric razor and I’m sorry it will still feel like having the hairs ripped out of your face by a million tiny tweezers.
If electric razors are so good why is there a whole industry selling preshave balm and aftershave balm. Because electrics leave your neck looking like a shaved chickens arse that’s been caught in the sun.
Whereas I have to say the new Fusion Power razor gives possibly the best shave I’ve had, outside of the barbers in Moorgate that use the straight razor
Ian
Said on the 28 December 2008
Can’t use normal razors as they are too harsh. Philishave are great. And This one is just fantastic. So much mvement means it get everything.
I know what they mean, my old shavers always left me with a missed bit on my neck that I needed to keep going over. This one doesn’t. Yes it’s a bit pompus but it’s still better than the crap ad with the three sports men… urgh, horrible!
Bex
Said on the 28 December 2008
I thought it was supposed to be funny…?