Peugeot 407 – Made by Perfectionists
28 February 2009 by SilkyIf there’s one thing we’ve learnt from the whole dirty little “Gary Rhodes & Floar Buttery” affair, it’s that Gary Rhodes will do some very degrading things for money – except speak to 200 members of the public about whether they prefer Flora or Lurpak, obviously.
And if there’s one thing that we’ve had confirmed, it’s that advertisers are prepared to lie to us about the most coma-inducingly mundane things just to get a few extra sales. They’ll lie about whether people like one yellow fat more than another. About whether a cook with spikey hair is actually on a mission. About whether “crisps” in a “bag” are “amazing”.
Think I’m being a little hard on those good old advertisers?
Well I’m pretty certain that anyone who genuinely believes that the very fact crisps are now sold in a bag is “amazing!” or that Peter Jones sits in an open-plan office and fixes his own IT problems is either a liar or, let’s be honest, an idiot.
Note to reader: Advertisers are liars and we are the idiots.
In fairness to the advertising industry, it’s not as if they’re all Jeffery Archers and they haven’t faked the moon landings. But they are liars nonetheless.
Normally all this lying takes place behind the very polished veneer of “this shit will make your lives better“.
But Peugeot decided to give us a tantalising glimpse behind the curtan. In the advert for the 407 – Made by Perfectionists – they show us just how much they lie.
They remove a fly from the head light. The heartlessly bastards even delete a token of eternal love carved into a tree. And worst of all, we see the horrifying process involved in turning the driver of the 407 into the most boring man in Britain:
The one they don’t show us is what the 407 looks like before the Peugeot computer nerd got his hands on it. So, I’m pleased to tell you I have the first photo of the new 407:
Peugeot 407 – Made by Liars.
Just How Bad is this Ad?
(19 votes, average: 3.89 out of 5)
4Responses:
Insanewm
Said on the 2 March 2009
I love this ad
The French version is shorter and it has less details, I think it has the fly thingie and the shirt of the driver is changed, but that’s about it. Overall, it feels lighter than this one … I wonder what made them change it for the UK public, why did they add this heart on a tree thingie ? Why did they make it look more “technological” ? Why did they put stronger emphasis on the guy doing the artwork ?
In other words…Why do the UK deserve a better ad ?! :p This one appeals much more to my geeky side ;p
Brasshande
Said on the 2 March 2009
Undoubtedly a nice advert, but i’ve got a Peugeot 407 and it’s been a total bag of shite for the entire 3 years i’ve had it. Perfectionists indeed, from bitter experience i’d beg to differ….
CovertJellyfish
Said on the 2 March 2009
lol anyone asking for my opinion on French cars should see my comments on the Citreon C5 advert, but I will say this, World super cars – America: Dodge Viper… Italy: any Maseratti, Ferrari, Lambo…. Germany: Porsche, Mercedes…. Britain: Jaguar XJ 220, any Lotus, TVR…. Japan: Nissan Skyline, Toyota Supra, MR2, Celica…. France…:::erm:::… …:::thinks hard:::… France has a nice line in string onions and stripey shirts….
A.J
Said on the 3 March 2009
Sorry Silky (because you care about my opinion so much), but I honestly don’t mind this ad, in fact, I’d say it is pretty good… yeah.
I did love the introduction though, nicely sums up the bad ads :]