As we all know, in the list of important things in life in modern Britain, cleanliness comes second only to Godliness - just ahead of cappuccino-liness and complain-liness.

But on the flip side of this, also in modern Britain it’s becoming increasingly difficult to stay clean of both body and mind.

Walk down any city street and you’ll be wading knee deep through dog turds and choking on bendy-bus exhaust fumes.

Turn on the telly and in between the endless programs of violence, profanity and semi-nudity (or the Olympic Games as they’re more popularly known) there are graphic scenes of men kissing each other.

Disgusting.

No, if you want to get to Heaven now-a-days, the only sensible solution is to lock yourself and your whole family safely in the cupboard under the stairs.

But God, wouldn’t it be terrible if mindlessly following this strict Godliness/cleanliness doctrine turned us and our children (think of the children) into unfeeling, blocky robots from the 1970’s?

TV’s Worst Adverts agrees with Persil’s sentiment that you’ve got to let your kids have some freedom to play and enjoy themselves without the fear that they’ll be run over by binge-drinking, illegal-immigrant on a joy ride at the tax payers expense or being raped in the ear by the local gang of paedophiles but…

If dirt is so good Persil, why don’t we just leave it on our clothes as a sort of badge of honour?

Because you’d go out of business, that’s why.

So dirt is good people but, please, wash it off ever once in a while will you?

Thanks to Alex and Keith for submitting this bad ad.

And a special thanks to Littlefishey for their amusing words.

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