Some people are lucky enough to be blessed with good looks, personality and a pleasant body smell. Others aren’t. It was these unfortunates and the loneliness of their existences that inspired Paul McCartney to lament in the Beatles’ classic Eleanor Rigby:

“All the lonely people
Where do they all belong?”

Well, Paul, now we know where they all belong.

Why, it’s at Parship.co.uk, of course!

Yes, what ugly people, shy people and people with unfortunate odours all need is online dating!

But online dating is nothing new, even Sarah Beeny of Property Ladder fame has her own dating website (and book (great merchandising Sarah)) so to get your user based you’ve got to offer something different.

Parships unique selling point (which after a quick search of t’internet didn’t seem that unique) is their compatibility test.

But who wants to do a compatibility test before going on a date? To quote the mother of a great man:

“Life is like a box of chocolates, you never know what you’re going to get”.

This sentiment surely applies nowhere more than in dating. It’s one of the things that makes relationships so wonderful; you never know how things are going to work out.

Except, I hear you guffaw, you do know what you’re going to get in a box of chocolates these days, because they have those little cards in them telling you what’s what.

And Parships are trying to be the online version of this little chocolate information card.

It seems Parship.co.uk want to take all the joy out of meeting new people.

Except, I hear you cry, it doesn’t take out all the joy because people a big fat stinking liars.

When creating online profiles no-one (and I mean no-one) tells the truth, the whole truth and nothing but the truth:

“It says on your profile that you work in advertising and you enjoy physical activity”
“Erm yes, I put up those posters on billboards and I regularly visit an S&M dungeon.”
“Right.”

Here’s their very lovely (if not staggeringly un-subtle in it’s targeting of women) advert:

God, if that doesn’t make you want to go and sign up to Parship right now to find your perfect partner even before you’ve met them and miss out on some of the wonder and mystery of life, I don’t know what will.

Judge for yourself (in English!).