While I’m on an Olympic sponsorship theme, here’s the advert from Omega:

If George Clooney had his way this advert would never have been shown on our teles (something to do with China vetoing the United Nations’ attempts to force Sudan to allow peacekeepers into the region. Isn’t that just so typical of them?).

But it seems that the power of the Olympic sponsorship deal is greater even than the power of everyone’s favourite people’s Champion and Hollywood bore, George Clooney.

Which magically means we get to watch (see what I did there?…) Omega make the mighty claims that:

“We have the ability to stop time.”

“And to let it run.”

Now I can’t help but think that just because they’ve been the official Olympic timekeepers since 1932 Omega have gotten a little too big for their boots.

Because if you’re honest though Omega, it’s more the second one that the first one isn’t it.

In reality, you have a man, or more likely a computer - putting another honest hard-working proletariat out of a job (wait until Clooney hears about that one) who can stop a watch.

Not time itself.

Come on, you don’t really have any involvement on a universal level, do you?

But then again, if they they did how would we know?

Hang on, why am I suddenly completely naked with full make-up (which I must say has given my skin a dewy glow)?

Not really.

That’s nothing to do with Omega - I always write advert reviews dressed like that.

Stop time? Honestly…