OLAY – Nadine Baggott Celebrity Beauty Editor

18 March 2007 by Silky

“I’m Nadine Baggott, Celebrity Beauty Editor.”

I didn’t think it was possible. I didn’t think that someone introducing themselves in an advert could raise a louder “Who the fuck?” than Barry Scott. (While we’re on it, who the fuck is he anyway?)

But OLAY have gone one better and followed the “Who the fuck?” up with an equally loud “What the fuck?”

*Celebrity Beauty Editor* is possibly the worst ‘made up job title’ ever made up. It’s left me confused. I’m not sure if Nadine spends her time editing celebrity beauty (whatever that might entail) or whether she thinks she is a beauty editor who is also a celebrity. If it’s the latter she is sorely mistaken.

Either way, when Nadine isn’t doing her made up job, she’s busy helping the World by discovering that pentapeptides (that’s now one “Who the fuck” and two “What the fuck?”s) are in OLAY. My limited research (I Googled it then looked at one result; in laboratory conditions though) tells me these are the “newest group of amino acids” which I have taken to mean “latest made up bullshit”.

OLAY cunningly recognised that women, regardless or how much time they had on their hands, wouldn’t want to smear bullshit all over their faces; let alone pay 20 quid for the privilege. So they’ve called it pentapeptides instead.

Note to Nadine: I strongly suspect you didn’t discover pentapeptides in OLAY. I suspect that the lowest pond-life variety of scientist put them there then someone from an advertising agency told you about them.

This advert is so patronising to women it makes me want to start having periods and darning men’s socks just so I can feel even more angry about it than I already do. Nadine, you bring shame on women everywhere! Stop pedalling this bullshit now!

Also, from the look of her, I strong suspect Nadine doesn’t keep her self looking young purely by using OLAY or she would surely be able to open her mouth wider when she laughs manically at celebrity beauty editorial meetings.

Subscribe to TWA's RSS Feed

Just How Bad is this Ad?

(143 votes, average: 4.52 out of 5)

44Responses:

harg

Said on the 9 July 2007

Nadine Baggot is actually married to Barry Scott according to this rather informative comic strip:

http://www.b3ta.com/board/7360085
Silky

Said on the 9 July 2007

Excellent comic strip harg.

Thanks for the link. I can’t wait to find out how their big day turns out.
roland

Said on the 9 July 2007

i hate this type of advert it makes me shout at the tv more than usual. why they try to baffle us with bullshit and some suppposed scientific sounding words is beyond me. someone’ll be forcing re-tauntening gel on us next… ooops too late! and as for ‘barry scott’, what a prick he is.
bobbo

Said on the 15 July 2007

the new advert shows how far her “pentapeptides” have helped her. To me, she will always be “Nadine Baggot, celebrity faggot”
karl booth

Said on the 15 July 2007

Its not the olay that bothers me its the amount of plastic surgery shes had. Note forehead not 1 crease!. How can that be a good advert for olay??
cat

Said on the 28 July 2007

My laughter turns to rage when Baggot mentions the price.

”Â£20. Hardly a celebrity price tag.”

What!?

I think Â£20 is a huge amount to pay for a small bottle of milky white goo of which probably less than 5% is actually ‘pentapeptides’.

Allow me to ‘edit some celebrity beauty’.

Sophia Loren (hottest 70+ woman on the planet) uses Extra Virgin Olive Oil on her face and body. My mum has done the same for 15 years. She is 51 but looks about at least 10 years younger.

Now THAT’s a beauty secret worth knowing.

Baggot, go get some more botox.
George

Said on the 10 August 2007

Barry Scott is a fictional character (see http://en.wikipedia.org/wiki/Neil_Burgess), just like celebrity beauty editor is a fictional job. Good on you for starting a blog complaining adverts, I’ve been meaning to do the same for a while now I’ll just read yours and nod.
Silky

Said on the 10 August 2007

Hi George, thanks for the comment and the link.

You know, if you want to complain about adverts you can always Submit a Bad Ad to this blog.
Bawdy

Said on the 11 August 2007

Who cares about her ads! I’d olay! her.
Barry Scott

Said on the 31 August 2007

There is no such person as ‘Barry Scott’ – I am just an actor playing him.

And how the fuck do you indulge in ‘pedalling bullshit’ ?
George

Said on the 31 August 2007

It takes the right kind of shoes…
karl booth

Said on the 11 September 2007

Bawdy if you like plastic, expressionless lookin people maybe you ought to spend a day in madam tussauds
russell

Said on the 30 September 2007

my missus has been on strike for about 4 weeks but I still wouldn’t touch Nadine, even after 5 pints of Stella
CathK

Said on the 27 October 2007

Russell (30/09/07) I’m not stalking you honest but you made me laff out loud again!!! – you have proven my point – your judgement is a bit off cos you have been on bread and water for four weeks due to wifey not participating on any huffin and puffin but you would rather poke the ‘larger lady’ who sings and dances on the Halifax ad than the po faced Nadine Baggot – she looks like Kermit – she has gorgeous skin but she just looks stuck? She must have had plastic surgery – which is fine if you don’t go overboard but she looks just odd.

Talking of plastic surgery – I am a pro fat person as you will see in my last opinion about the Halifax Ads with the large lady singing (where people – even other women were appalingly & ignorantly calling her fat and mingin) BUT – forgive me for being critical of my fellow species but Sharon Osborne looks bloody great after all her surgery but is it me? Why has she not managed to do anything about her legs? Don’t get me wrong I am not saying there is owt bad or evil about having fat legs but why would you make your body perfect and fabulous but then stop at your legs?
Russell

Said on the 28 October 2007

1) I’m not impressed, I got women laughing out loud at me 24/7.
2) I never said anything about poking larger ladies. Lager ladies… now that’s a different matter.
3) Anything false can’t be attractive. Discuss. And they may look good on camera but up-close-and-personal I reckon you’d spot the join and it would, er, test your resolve.
4) Congrats on being a professional fatty; does it pay well?
5) I reckon plastic surgery is more to do with psychlogical faults rather than physical ones. The whole thing is just a big turn off. I’d stop long before her legs.
Dr Rooth M DIskin, MA (oxon)

Said on the 29 October 2007

My friend ruth = nadine baggot
Dr Rooth M Diskin

Said on the 29 October 2007

As a neurobiologist, I can honestly say that a pentapeptide cannot really help this skin at all.

A pentapeptide is five amino residues linked together by peptide bonds – its a very small part of a protein chain.

Rubbing it on one’s face won’t make a difference at all! You’d be better off applying meat or seminal fluid…
silas crippledick

Said on the 4 December 2007

Nadine is hot, i’ll wager none of you women here look as nice, nor do any of you blokes have a girl this nice. Yes, the advert is bollocks….but Miss Baggot is an atractive lady….fact!
anonymous

Said on the 6 December 2007

is that nadine baggot or faggot!!! argghhh, it isnt anti-aging, she uses plastic surgery!!!
her face looks like she has walked into a wall or has been hit in the face with a frying pan, her face is stretched out because of all the face lifts the sill cow!!!, ooo w8 maybe it’s not coz of plastic surgery but 2 do with the fact that she uses pentipeptides!!!!!!!!!!!!!!!!!!!!!!
Dave

Said on the 9 December 2007

This bird looks like she’d melt in front of the fire, if that’s what this muck will do to you ‘be afraid, be very afraid’.
Mike

Said on the 11 December 2007

Oh God – Nadine Baggott !!
The most hated advert on TV – and when I see this ‘girl’ and look at her face, holes in the snow and piss come to mind !!
Have another look, see if I’m not right
Oogachaka

Said on the 27 December 2007

I’ve just had my head drilled again having seen another Nadine ‘Gaggott’ ad. I hate her and her fucking pentapeptides and I’d be quite happy to see her boiled in a vat of the fucking things – if I knew or gave so much a gnat’s fuck as to what they were in the first place.

She’s an irritating cunt. Fuck her – I would for Â£20. Hardly a celebrity price tag.
silas crippledick

Said on the 29 December 2007

You are all jealous of her natural beauty and warmth
karl booth

Said on the 29 December 2007

Ahem “Natural beauty”??
silas crippledick

Said on the 2 January 2008

You would…..you know you would!
Cliff

Said on the 5 January 2008

Just found the site via the Guardian ‘Guide’ this morning – great!!!

ALL Olay and othe beauty adverts are total crap. Does anyone ever get taken in by this pseudo-science nonsense?

(The missus has just seen this and answered ‘unfortunately the sad answer is yes’ (she should know – she’s a great believer in Johnson’s Baby Lotion ( nudge, nudge, wink, wink)
Buxx

Said on the 6 January 2008

She has a blog/website called beautybynadine!
She is paid by Proctor&Gamble.
You can email her with your beauty problems……..we have……..so should you.
Silky

Said on the 6 January 2008

@ Cliff, thanks for the comment and I’m glad you like the site.

I’m off to the shops to buy some Johnsonâ€™s now….
TV’s Worst Adverts » Blog Archive » Magnet - Kitchen Designers » Some of UK TVs Worst Adverts

Said on the 7 February 2008

[...] Kitchen Designer is up there with Monkey Wrangler and, ooh, let’s say Celebrity Beauty Editor as not really a real [...]
Jon

Said on the 17 April 2008

She looks like this Doctor Who villian – check it out http://en.wikipedia.org/wiki/Image:Lady_Cassandra.jpg
emile

Said on the 20 April 2008

Nadine needs a stiff cock right up her shit box….
Blast

Said on the 9 June 2008

Looks like she has been dumped from the ad! And her blog has not been updated since March.
ficklefiend

Said on the 10 June 2008

HAG
Jen

Said on the 11 June 2008

Some other bint was going on about pentapeptides the other night, so looks like she’s been replaced. No idea who she was, though, wasn’t paying attention.
r dalton

Said on the 22 July 2008

re emile april 20th 2008 using oil of olay, that would account for the colour of it i suspect
Keith

Said on the 27 July 2008

Personally, I think Loreal hold the record for the most intelligence insulting wonder ingredients.

Boswellox, Nutrilleum, Fibro Plastyl to name but 3. Then we have Activia with Bifidus Digestivum, which gave way to Bifidus Actiregularis (for fuck’s sake).

There ought to be an award for the biggest piss take wonder ingredient.
Dave

Said on the 28 July 2008

Keith, good idea maybe Silky could organise a poll and the winner gets sent an award, maybe a nodding Churchill dog with a cactus shoved up its arse or some such appropriate prize.
Alex

Said on the 1 December 2008

She was on some sketch show on BBC 3 at the time it was still airing.
She’s as fake as her pentapeptides!
CovertJellyfish

Said on the 28 December 2008

If my mussus wants to spread white creamy amino acid chains on her face I can oblige.. In fact before I got married I gave many a girl the same treatment, it only cost me a tenner a go tho…

As far as the is she fit or not question goes… well I am a man, so my standards arn’t high, but even I draw the line at a face that has been trapped in a lift door….
r dalton

Said on the 29 December 2008

re barry scott31 august 2007 call yourself an actor ? havnt seen you in anything else you tosser, do everyone a favour drink a bottle of cillit fucking bang and die
fishbonealic

Said on the 31 March 2009

I know it’s ages since this abysmal ad was shown, but I do remember thinking: doesn’t Nadine Baggott have a face like a shaved lion?
Daniel Newton

Said on the 26 September 2009

As Nikki Graham (Big Brother) would say;

WHO IS SHE?
WHERE DID YOU FIND HER?
Suzanne Lawson

Said on the 28 September 2009

Celebrity beauty editor? Seeing that most celebrities nowadays are chavs with no style or class whose only achievement is sleeping with a footballer or taking their clothes off on a reality TV show, I don’t think that’s anything to be proud of.
Daniel Newton

Said on the 24 January 2010

I have never liked fiona phillips so I was jumping with joy when the wretched honorable woman left GMTV.

Yet Olay are back with another horrible advert filled with lies about how your wrinkles will magically be ironed out by their stupid cream and they have decided to use fiona phillips – she obviously has had makeup PLASTERED on for this advert because as I remember she looked like a wrinkled old hag to begin with.

Dear Olay, Take your horrible advert and take fiona fucking phillips and SOD OFF!