Oatibix – My Sharona

12 May 2009 by Silky

I had a bowl of Oatibix once – but not at a roadside cafe, obviously, because they don’t serve Oatibix.

Although eating it didn’t make me repeatedly sing the chorus to My Sharona with two of my simpering mates, I did below the hits of Marilyn Manson down the toilet bowl latter that day.

I wonder if it’s connected?

Thanks to CovertJellyfish for submitting this bad ad.

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Just How Bad is this Ad?

1 Star2 Stars3 Stars4 Stars5 Stars (76 votes, average: 4.28 out of 5)

40Responses:

  • Said on the 12 May 2009

    How do the simpering three know all the words? Are they gay? Is there more to this story?

    The driver of the truck has appeared in so many adverts. I can barely remember them all. He’s the cold-ridden snotty sneezing husband trying to assmble a Wendy House in the Lemsip Ads. He’s been in loads more too, usually acting the part of a stupid husband who can’t do things properly, or a stupid husband (again) with the ‘flu.

    The other two…….is there a menage a trois thing going on here?

  • Said on the 12 May 2009

    How many people does it take to drive a delivery lorry? It’s not a fucking camper van on a weekend break! Also how many greasy spoons serve Oatabix? I’d argue zero.

  • Said on the 12 May 2009

    You’re bound to hate this advert Sarah, it’s the ‘mens version’. You know, because men and women are so different when it comes to choosing cereal that they require two adverts. The men get the trio of truckstop dullards (because it doesn’t always have to be a fry-up guys) whereas the women get the smug ‘should have called it Oatibix’ woman. If it were that version you’d just seen, instead of criticising, you’d probably have rushed out and bought a box. That’s how it works.

  • Said on the 12 May 2009

    It seems that the driver and his “mate” have decided to leave without telling Ken (the boss’ son no doubt) who’s in the middle of his girl’s breakfast.
    “Let’s fuck off mate, he’s only gone and ordered cereal!”
    “Twat”

    And why the fuck doesn’t he just eat that last spoonful??!! The spoon is IN his mouth, why doesn’t he just eat the fucking spoonful!!!! EAT IT YOU SHIT!!!!

  • Said on the 13 May 2009

    One to drive the lorry, one to help unload the lorry and the one in the middle to unload the other two.

  • Said on the 13 May 2009

    I just don’t see what Oatibix has to do with three blokes sitting singing My Sharona in a truck. It’s just illogical and annoying.

    Oatibix is a very, very dull cereal. It literally tastes of nothing.

  • Said on the 13 May 2009

    Re previous comment on smug “should have called it Oatibix” woman. I’d just like to take time out here to be really pedantic. Given that the original product is called Weetabix (note the a). They should in fact have called it Oatabix (also with the a). Am I right or am I right?

  • Said on the 13 May 2009

    I agree R E, I said that the first time I saw them advertised.

  • Said on the 13 May 2009

    Oatibix dull?. You’ve gotta be kidding. These little barf biscuits give me horrific wind that smells like landfill and gearbox oil. I used to trap my work collegue in the company van with my gas. I’d like to guff in this truck on the advert to shut these guys up from singing and playing very bad air drums.

  • Said on the 14 May 2009

    Simon breadbin –

    you make a very valid point, and if it were not for the fact that I do not drink milk of any kind (so I would have to eat the cardboard ingots of oat cereal dry – somewhat comparable to those contests to see how many dry cream cracker biscuits one can eat- I think the record is three) I would undoubtably be so impressed by the amazing insight of the lady pointing out that it should have been called ‘Oatibix) which, as someone else has commented, is actually wrong- it should have been ‘Oatabix) that I would rush out and buy copious quantities of this incredible product, wrapping it in glizty paper as presents for family and friends, eating it for every meal, feeding it to guests at dinner parties, even using it as building blocks for my hamster’s house……

    Do I get a prize for the most complex sentence?

  • Said on the 14 May 2009

    Whilst pondering upon the enigma that allows a musical offering that could have been created by a syphillitic monkey to be regarded as popular music, I was saddened to realise that the reason these three puffs and a van are invading the living rooms of Britain is because they have a passing resemblance to the original artists, who have been riding the luck that their two chord wonder has had for the past thirty years. All in the hopes that morons the country wide will buy these disgusting things. Even worse, it’ll probably work. I need a drink.

  • Said on the 14 May 2009

    Mmmm… syphillitic monkey…

  • Said on the 16 May 2009

    I have to stop using my computer when I’m drunk.

  • Said on the 16 May 2009

    This is a great ad!! I don’t know what you lot are on about. Everyone sings along to that song…

  • Said on the 16 May 2009

    You’re probably into musical theatre aren’t you cami.

  • Said on the 17 May 2009

    To all on TWA someone has decided that they can’t express thier own opinions, we should pity this person, to have such a sad and lonely life that you have to hide behind another persons identity, just to feel accepted, and in an anonymous community too. Still, on the bright side, they will never breed.

  • Said on the 2 June 2009

    The driver guy is on lots of adverts – not sure how he managed to wangle that given that he is not exactly a ‘looker’.

  • Said on the 9 June 2009

    I heard the song played live by a hilariously crap band at a hilariously crap gig, just before this advert came out – believe me, these guys look infinately more cool! Actually I think I got shouted at by the lead guitarist for not dancing! Big crowd! Good times! Not so bad ad!

  • Said on the 15 June 2009

    Omg Vryannoyed, I swear you have just had me in the hardest of hysterics with your comment. I’ve just spent the last 10 minutes laughing my backside off and trying to read it out to my chap who, for some unknown reason, just didn’t see the humour in it as I did!

    The whole ad annoys the heck out of me, it’s deffo a room 101 job.

  • Said on the 17 June 2009

    oaabix ad is my fave i love the
    song my sharrona the popular
    70′s hit by the group the knack
    bet this advert is funny.

    frankie smales

    (tv advert fan)

  • Said on the 20 June 2009

    @Angeleyes

    He’s not that bad looking. He’s got a certain charm.

  • Said on the 9 August 2009

    this advert is one of the most stupid adverts i jhave seen and i certainly would not by oatabix with these three pratts in a truck shaking there hands and trying to sing what a waste of money and i bet they get paid for this

  • Said on the 9 August 2009

    I have bred.

  • Said on the 10 August 2009

    Good for you,

  • Said on the 10 August 2009

    What did you breed?

  • Said on the 11 August 2009

    i see this has started again.. if ever there was anything that begged for a roadside bomb, its this splash of wank

  • Said on the 29 August 2009

    Never mind all that, has anyone actually listened to the lyrics of the Knack’s My Sharona ?

    “Running down the length of my thighs, Sharona
    Never gonna stop, give it up. Such a dirty mind.
    Always get it up for the touch
    of the younger kind. My my my i yi woo. M M M My Sharona…”

    *shudders*

  • Said on the 31 August 2009

    ARGH! Why is this pile of shit back?
    The thing I don’t get about this ad is why they are eating Oatibix at a roadside cafe. Since WHEN did a fucking roadside cafe EVER serve cereal?!

    If I see those three twats badly singing “My Sharona” again, I’m gonna go fucking insane! Enough of this shit please! It’s worse than the “Not-made-from-wheat-made-from-oats-instead-abix.” It was a little funny the first time but after seeing this on about 100 fucking times it was really driving me so far up the wall!

  • Said on the 4 September 2009

    I’m so fed up of seeing this shite and all these shite adverts for these cerials that taste of nothing like spectial K

    And i totally agree with the above post about roadside cafe’s selling cerial and if they did why would 3 grown men be eating it? (although i’m rather badly stereotyping lorry drivers; i think they would choose a full english over this shite)

    And since when does it take 3 people to drive a poxy lorry of that size?

    GET THIS SHIT ADVERT OFF MY TELLY!!!!!!!

  • Said on the 13 September 2009

    Wait until you are chased by a “wild cyber oat” then you know you are in trouble….

    Especially when she reads all your comments….

  • Said on the 13 September 2009

    Reads them? I think she’s come up with the material for half of them in the last week…

  • Said on the 13 September 2009

    Possibly, but she’s my “wild cyber oat” so that’s all that matters….

  • Said on the 13 September 2009

    Since I’ve been lured onto this thread, I’m going to go crazy and make a comment about an advert.

    If roadside cafes don’t sell oatibix, then that must mean that the three guys took one of the boxes from the back of their truck. Opened it, then cavalierly left it on the table. Are they allowed to do that? Is some supermarket going to find that half their delivery’s already been eaten?

    I hope it gets taken out their wages, the cheeky bastards.

  • Said on the 3 October 2009

    the bit that gets me is to stop dicrimination there has to be a imigrant in every advert these days
    this is britain not pakistan,is there the token white man on there ads
    also the advert is wank and i turn over as soon as it starts

  • Said on the 3 October 2009

    i lyked to watch adverts with nice musselly men in them

  • Said on the 4 October 2009

    craig – just a head’s up… your bigotry’s showing…

  • Said on the 22 October 2009

    What modern day trucker eays cereal at a roadside greasy spoon outfit? Absolute nonsense.

  • Said on the 20 April 2010

    the driver also in the kwikfit ventriloquist advert. that’s all he’s good for. being in irksome adverts. he doesn’t have the looks to be a hollywood movie star.

  • Said on the 20 April 2010

    To be fair, niether do I, but that doesn’t give me the right to piss off everyone I meet. I do piss off everyone I meet, but I don’t have a right to, I just do it because I’m a cunt.

  • Said on the 10 June 2010

    This ad is very very sad. As if you would buy anything that these wankers promote. What a load of toss!.

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