Nivea Visage Oxygen Power – Too Busy To Breath
11 August 2007 by SilkyAs part of our continuing battle to deny the most basic facts of life (we’re born, we age, we die) some of us will do anything to keep the wool pulled firmly over our own eyes.
Don’t get me wrong though, our ultimate goal is not to live forever but simply to look like we’re still only 19 until our clogs do finally go “pop”. And in pursuit of this goal we will believe anything and everything that reaffirms that this goal is not only a sensible one but also one that is achievable.
That’s why I was so very pleased to see this Nivea Visage advert.
Oh thank the Lord! Finally, someone has had the common sense to add 15% pure oxygen to face cream so that our skin can “breathe again, leaving it looking refreshed, radiant and more alive”!
In fact, I’m convinced that this is such a good idea that I think my skin is rejuvenating just by thinking about it.
Anyways back on planet Earth, this is the great new TV advert for Nivea Visage Oxygen Power (catchy)!
The central premise of which is so preposterous (that the oxygen in their face cream is in some way a substitute for breathing) that I can’t believe putting 15% pure oxygen into a bit of cream has any effect whatsoever.
If anyone from Nivea is reading this then I’d just like to pass on my experience. All the women I know that don’t have time to breath don’t have time to rub face cream in to their haggard old witches mushes either. They do however have plenty of time to push up daisies.
The Internet’s Worst Blog
If you thought that this was a bad blog, you’ll think again when you visit the Internet’s worst blog! A marketing exercise dressed up as a personal “Hey guys guess what I just found on the Web” blog, it made me cry a tear for what the World has come too.
It did, however, give me the video featured above and it contains a great F.A.Q. section with helpful and information nuggets like this:
“How do we make sure the oxygen stays in the products? The day and night creams come in airtight packaging with valves, specially created to make sure the oxygen stays in the product and isn’t released until applied to the skin.”
I would suggest that an easier way to make sure oxygen doesn’t escape from your product is to not put it in in the first place. Would the result really be all that different?
Just How Bad is this Ad?
(18 votes, average: 3.83 out of 5)
9Responses:
Mike Empuria
Said on the 12 August 2007
Have you tried oxygen on your face before? I haven’t either but I do know that Vanish Oxy gets rid of baby poo stains so it just might have some benefits. Don’t knock it till you try as it my Gran used to say.
I also think that the blog is a great idea. The Blog Roll for example links to sites that women might like and there on the front page of the site is a advert for Nivea – all clever stuff just could have been a bit more subtle.
Silky
Said on the 12 August 2007
To be honest Mike, I haven’t tried oxygen before.
I have however, wet my face with water then rubbed and Alka-Seltzer into it.
Ooh, fizzy.
chris
Said on the 15 August 2007
hmm, the air around us is made up of 20% oxygen. So, by putting this cream on, your skin is getting *less* oxygen than it normally does, right???
Silky
Said on the 16 August 2007
Have you heard about their 77% Nitrogen cream, Chris?
Sean
Said on the 16 August 2007
I posted a question on their blog commenting on their strange attitude towards food. Seems that eating oxygen-rich food is good for you. I’m no doctor but I’m pretty sure that eating oxygen-rich food just makes you fart or belch. They don’t mention that in their adverts though – shame.
Asma
Said on the 27 August 2007
There we go now.. All this time I thought we were running after the ‘Anti-oxidants’ to help us retain our youth.. Now, now. 15% oxygen is not such a bad idea afterall..
soxer123
Said on the 14 September 2007
Probably my biggest personal ad hate is for face gunk and the phony ingredients they come up with BOSWELLOX for example.
The Nivea advert is just another on the bandwagon, proving that if it’s advertised on telly, women will rub anything on their faces (snigger). KP
Lee
Said on the 3 October 2007
If they added Helium instead of Oxygen wouldn’t that lift your face to stop those saggy bits you get when you get old?
CovertJellyfish
Said on the 3 October 2009
So if I need extra oxygen to keep going, I could just rub this stuff on?? Quite often I find myself far too busy to breathe properly…
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