Neurofen Express – Race Cars
19 January 2008 by SilkyIn the offices of Cobbler & Shitbiscuit, Jonty has just got back on a 5 day course about literalism.
“I’m telling you guys that course has given me a grade-A, top fuel idea for the new Neurofen campaign!”
“Oh spiffo, Jonty! Let’s hear it!”
“Well, Seb, it’s for a fast acting head ache tablet, yah? But you can’t show how fast acting a drug is, can you? So let’s use a metaphor.”
“Oh, clever Jonty, clever. What’s the metaphor?”
“Wait till you hear this one: race cars”
“That is brilliant!”
“And get this: a women who, for some unexplained reason, is in charge of the car’s speed can’t tell the driver to press the big red “Go Faster” button because she’s got a headache! But she takes some Nurofen tablets, presses a computer screen, the car goes faster and we win the race!”
“Oh, I tell you, Jonty, this is your best work yet!”
I think you’ll find that that’s a pretty accurate account of how this advert came about.
Just How Bad is this Ad?
(13 votes, average: 4.23 out of 5)
4Responses:
tigerstail
Said on the 21 January 2008
And she gets patronised by the real boss at the end .
Joanna Butler
Said on the 11 February 2008
yeh thats a great bit..mmmmm patronising lol
Rob Breading
Said on the 30 April 2008
At last! Someone who recognises the utter absurdity of this Ad! Everytime I see it I think the same thing, why is the manually operated gearshift in a car only activated by a woman pressing a button on a computer screen? What sort of race is that? And how is that an important job? Why didn’t she just do it from the off, this isn’t Wacky Races with a Professor Pat Pending twist at the end, they could be a lap ahead already if she did. If this is all she has to do why is a headache getting in the way anyway, unless it is one of Biblical proportions, in which case trepanning would be the better solution.
I don’t know, I saw this and it was such total bollocks, I have seen it many times since and it is still total bollocks. I can’t see a way at all that it would ever make sense, or why anyone could ever think it would.
Someone got money for that idea, and right now he/she is rubbing it on his/her gums, so this probably isnt the last ad…
CovertJellyfish
Said on the 28 December 2008
I mean, come on, as if the racing world would leave an important job like making the car go faster to a woman. Fucking hell, if it wasn’t a fucking headache, she’d be pissing her pants, or out playing tennis in tight white jeans, or sat at home trying to have a shit, or sat at home trying to stop having a shit, or wiggling her body at George Clooney… no, women in motorsport have only two uses:- carrying big bottles of Champagne, and dressing up in Nazi uniforms.
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