Neurofen Express - Race Cars | TV's Worst Adverts

Neurofen Express - Race Cars

19 January 2008 by Silky

In the offices of Cobbler & Shitbiscuit, Jonty has just got back on a 5 day course about literalism.

“I’m telling you guys that course has given me a grade-A, top fuel idea for the new Neurofen campaign!”

“Oh spiffo, Jonty! Let’s hear it!”

“Well, Seb, it’s for a fast acting head ache tablet, yah? But you can’t show how fast acting a drug is, can you? So let’s use a metaphor.”

“Oh, clever Jonty, clever. What’s the metaphor?”

“Wait till you hear this one: race cars”

“That is brilliant!”

“And get this: a women who, for some unexplained reason, is in charge of the car’s speed can’t tell the driver to press the big red “Go Faster” button because she’s got a headache! But she takes some Nurofen tablets, presses a computer screen, the car goes faster and we win the race!”

“Oh, I tell you, Jonty, this is your best work yet!”

I think you’ll find that that’s a pretty accurate account of how this advert came about.

Judge for yourself.

3Responses:

tigerstail

January 21st, 2008 11:20 pm

And she gets patronised by the real boss at the end .
Joanna Butler

February 11th, 2008 6:22 pm

yeh thats a great bit..mmmmm patronising lol
Rob Breading

April 30th, 2008 1:00 am

At last! Someone who recognises the utter absurdity of this Ad! Everytime I see it I think the same thing, why is the manually operated gearshift in a car only activated by a woman pressing a button on a computer screen? What sort of race is that? And how is that an important job? Why didn’t she just do it from the off, this isn’t Wacky Races with a Professor Pat Pending twist at the end, they could be a lap ahead already if she did. If this is all she has to do why is a headache getting in the way anyway, unless it is one of Biblical proportions, in which case trepanning would be the better solution.

I don’t know, I saw this and it was such total bollocks, I have seen it many times since and it is still total bollocks. I can’t see a way at all that it would ever make sense, or why anyone could ever think it would.

Someone got money for that idea, and right now he/she is rubbing it on his/her gums, so this probably isnt the last ad…