The first time the new Motorola Moto Z8 advert came on the TV I thought “Film of horses through the ages; it’s gonna be for a car”. But it’s not for a car. Then it takes that film of horses from the movies twist, so maybe it’s for the Equine Stutman’s Society. But it’s not for the Equine Stuntman’s Society. Well maybe, as it’s finishing with a high tech horse film, they’re making a live action film version of BraveStarr? But they’re not making a live action film version of BraveStarr.

Before the advert finished I’d lost interest, day-dreaming about Thirty-thirty and Sarah Jane. So I didn’t find out what the advert was for. It took a few more watches for the disappointment of BraveStarr to wear off before I realised it was for a mobile phone. Only to be even more disappointed:

From what I read, it’s actually showing the development in the quality of film through the history of cinema. The horse is just a theme, albeit a theme that Lloyds Bank has used in it’s adverts for many years.

My problem with the advert is again more of a problem with the product. The next step from latest Hollywood blockbuster film is not watch a film on your mobile. Anyone who has watched a video on a mobile knows that it’s always a terrible waste of time. The screen on a mobile is just too small to make it worth it’s while.

Plus you inevitably end up looking like King of the Nerds because YOU’RE WATCHING A FILM ON YOUR MOBILE PHONE! If you doubt this to be true, here a little test. How long have portable DVD players been out, yet when you see someone watch a film in public you still think “Loser!”. Am I wrong? (OK, that’s possibly closely followed by “What are you watching” but you still think “Loser” first.)

So, nice use of horses but it would be better if it were for the BraveStarr movie.