MFI - Dont Start
July 6th, 2007Oh, domestic bliss. How we all yearn for it. That’s why I love the MFI advert so much…
“WHAT TIME DO YOU CALL THIS?”
Whoa! Calm down love I was just trying to write a blog entry about the new MFI advert. I think it’s possible THE worst on TV at the moment. The way it displays the mechanics of family life in such a negative way really detracts from the products they’re trying to sell. It may well be ironical but it stinks like a month-old rancid turd on the 5th floor of an inner city car park stair well…
“WHERE’VE YOU BEEN?”
Arrrghh! I’m not sure I like your tone of voice but I was just in the kitchen now I’ve come through here to the computer I was just going to…
“WHAT YOU’VE BEEN DOING? DRINKING?”
No, no. What is this the Spanish Inquisition? I appreciate some of the reviews I write up here are a little sloppy but I’m never drunk when I write them, well almost never…
“WHERE ARE YOU GOING?”
Well, I can tell you where I’m not going MFI you miserable faced, badly dressed, rude as hell, MOTHER FUCKER! I don’t respond well to being shouted at!
Anyway as I was saying… Oh, sweet domestic bliss.
Update
Is it me or does this Ikea advert from 2002 remind you of anything?
(4.7)
21Responses:
Mike Empuria
July 6th, 2007 12:29 pm
I like this one; though not as much as the imagery of a month old turd in a car park!
Silky
July 6th, 2007 2:54 pm
Thanks for that Mike.
I’ve actually had the misfortune of seeing a turd in a car park; I can’t verify it’s age though. What’s worse though, is I forgot to take my payment ticket with me, so ended up having to walk past the offending item 4 times.
Some people truly make you glad to be alive…
Mike Empuria
July 6th, 2007 5:55 pm
This sucks. I read the original post during breakfast and your reply just before dinner.
For some reason I’m not hungry any more
Silky
July 6th, 2007 7:49 pm
Sorry to hear that Mike.
You know what they say though, timing is the secret to good comedy. It’s just a shame the timing has been so bad on this one…
Lhouraii
July 8th, 2007 4:43 pm
I like that advert:/ It made me laugh, you know how I could find out who thought of it??
Silky
July 9th, 2007 8:19 pm
Hey Lhouraii, after a little bit of digging in Google I found this:
http://www.visit4info.com/details.cfm?adid=47201
M & C Saatchi did the advert. Oooh fancy!
Mike Empuria
July 9th, 2007 9:57 pm
M & C Saatchi?
In my day it used to be Saatchi & Saatchi. Those were the days:
Ad agency + Tory party = election success.
PS. Lack of support for this being a bad ad I notice.
mooch
July 10th, 2007 11:32 am
Hi there. I wassearching the web to confirm I was right about the Churchill voice. I was; past tense. Ha ha ha. I never liked Vic. He was an extra special knob when he was on a cooking show, I think a Gordon Ramsay one and asked for a fried egg. He didn’t look clever, he didn’t look rebellious, he just looked like an ingrate. So, he was himself then.
I also agree. As adverts go, the MFI one is abhorrent. You don’t watch it and feel that aspirational value that adverts should evoke. It is cynical and irksome.
Keep up the good work. Not one article you have written have I disagreed with, rather I’ve nodded along, just like the Churchill dog… “Oh yes!”
Lhouraii
July 10th, 2007 3:17 pm
Hahahaha thanks Silky:)
May I ask, if anyone else here REALLY like EXTREMELY dislikes the M&S advert?? - The voice in it - ARGH!!
Silky
July 10th, 2007 8:10 pm
Give it time, Mike. People will watch, people will hate, and people will vote. It will happen… I too thought they were called Saatchi & Saatchi but maybe they’ve been re-branded?
Thanks for the comment, mooch. I grew up watching Vic on TV and always have time for him (I agree, he did come across as a knob on the Ramsay programme), but those adverts… “Oh no!”. I appreciate your kind words too.
No problems, Lhouraii. What do I think about the M&S adverts? They aren’t just adverts, they’re the most annoying adverts on TV.
Lhouraii
July 11th, 2007 7:08 am
HAHAHAHAHAHHA, true, so true..
I found out who the voice is and everything..
I don’t know how to use this website yet so:/ The website thingy above….I might have used it wrong, what is it for?? I put my myspace in it - is it not for that??
Hahahahahhahaa argh
Silky
July 11th, 2007 8:41 pm
Hey Lhouraii, yeah, you’ve used it right. Put the address of the website that you want your name to link to. Using your MySpace page is just fine and groovy.
Wodge
July 11th, 2007 10:37 pm
But dysfunctional families need kitchens too though!
Lhouraii
July 12th, 2007 8:09 am
Yay ace, thanks again Silky:)
Why don’t you use it too?? Or do you not have a MySpace??
Silky
July 12th, 2007 9:27 pm
Hey Wodge, yeah I suppose when not eating a family bucket from KFC dysfunctional families need kitchens too
Lhouraii, TVs Worst Adverts has it’s own MySpace page which I heartlessly neglect:
http://www.myspace.com/tvs_worst_adverts
When commenting sites other than this one I always link back to here just like you are to your MySpace page.
Anon
July 27th, 2007 8:00 pm
Have you seen their redone version of this (think it is in Spanish?) I think its a direct answer to this site
Silky
July 27th, 2007 9:50 pm
Hello Anon, no I haven’t seen the redone version, could you post a link if you find one. Cheers.
Steve
August 3rd, 2007 12:58 am
Like many people I suspect, I just want to switch over when this ad comes on, which I don’t think was MFI’s or the ad agency’s intention. Who wants to listen to families shouting at each other? It’s valid in a drama, but in an advert it’s just very annoying.
jayde
October 11th, 2007 10:31 pm
Hey this made me laugh i was the mothre in the MFI commercial lol screaming at my daughter ha ha what a laugh this was to make !!
I thought it was funny !
Even funnier to see all the bad remarks about the ad
Never know i may get picked for Bad Girls or East Enders yet
HA HA
Silky
October 12th, 2007 6:05 am
Thanks for the comment Jayde.
Fingers crossed for Eastenders for you
r dalton
July 22nd, 2008 3:29 pm
m f i = made for fucking idiots, crap advert for crap products, put it somewhere damp and watch it disintigrate before your eyes
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