McCains Oven Chips – Chips Glorious Chips
10 March 2008 by SilkyAs any sane person knows, American Idol is by far the best programme shown on ITV.
It dredges America’s massive talent pool which is full of an endless supply of flunkies who’ll gladly make fools of themselves on international TV. And there’re few things better than watching an idiot scream through a Maria Carey song whilst dancing like they’re having an epileptic fit on 2 broken legs.
But by the time the show gets down to the last dozen contestants they have some genuinely talented singers. This year is no exceptions with the boys (Interestingly, all of the boys are called “David” with the exception of Chikezie, who is called “Jacuzzi”), in my opinion, being far better than the girls. Maybe this is a sexist man thing, but I can’t think of any female singers I actually like, except maybe Aimee Mann – but even she’s called Mann.
However, regardless of how good the singers are, more often then not though the judges steel the show.
“That was the bomb, dowg!” cries Randy Jackson as he dislocates his fingers to throw some gesture to the camera.
“You’ve got wonderful colours and textures and I’m a… I love your spirit” drools Paula Abdul like a sedated basset hound.
“You’ve got a good voice but wrong song choice” scowls Simon Cowell like a King of Pop passing a decree to his court.
Yeah? So? What? I hear you cry.
Why are you gibbering on about American Idol on TV’s Worst Adverts?
Well because I think of that chestnut of Simon Cowell’s whenever I see this McCains Oven Chips advert:
Wrong song choice!
Everyone in the advert can clearly sing and dance. And there’s nothing wrong with a good set piece from a musical but I really don’t like the butt clenchingly bad “Chips. Glorious Chips” song. In fact, I think I hate it.
As a rule, rewriting the lyrics to well known songs is a bad thing. The finished product always comes off as naff and the McCains advert is no exception.
Plus, the song it’s based on “Food. Glorious Food” from Oliver! is the worst chorus in the whole musical and is sung in such a high register that there are lines only dogs and Paula Abdul can hear.
No, if you want a bit of Oliver! then I’d have gone for “I’d do anything for one chip, anything. And I’d give everything for two chips, everything!” Now that’s much better, don’t you think?
Or maybe not….
Just How Bad is this Ad?
(25 votes, average: 3.72 out of 5)
9Responses:
snooks
Said on the 10 March 2008
I kind’a like it, actually – it’s got such great enthusiasm about such a mundane thing that it can only be seen as taking the piss out of itself. It knows that the best chips in the world are from the chippy and that Oven Chips haven’t got a hope in hell to contend
Gina
Said on the 10 March 2008
I have to say I love it as well, it’s so cheerful and really works on me – everyone knows oven chips are rank but somehow this ad makes them seem tasty.
Keith
Said on the 10 March 2008
I loathe the McCain ads almost as much as I loathe ALL L’oreal ads, but only almost.
Jonny Chestwig
Said on the 10 March 2008
I’m just a bit meh about this ad. At least they say 5% fat rather than the old con of “95% fat-ree”. It doesn;t remotely make me want to go and eat some chips, and it therefore fails.
Silky
Said on the 10 March 2008
I’m with you “likers” as I do like the production on this but just not the song… my ears, my ears!
Adam
Said on the 11 March 2008
The worse thing about those adverts is how WHITE they are. The one done in an “Oliver” Who-Will-Buy stylee is the worst becuase there are literally hundreds of dancers/mimers but only ONE black face. And even she’s dressed as a maid
Jonny Chestwig
Said on the 11 March 2008
I’m sure Martin Luther King is doing 6000rpm in his grave that McCain’s have destroyed all that he worked for
/sarcasm
Stacey
Said on the 27 January 2009
“Spuds sunflower oil, there’s nothing else to it”. I find the song annoying but I stilll sing to it when it comes on =P.
Megan
Said on the 3 December 2009
ur a fkin montern at these words lmao
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