Comments on: Mazda 2 – It’s Fit

By: Dan

Dan — Fri, 03 Jul 2009 06:18:16 +0000

Why are all the women profoundly ugly?
Why doesn’t the guy driving swerve to avoid the idiot women in his path, instead of doing a 3-point turn and aiming for another one?

We’ll never know… we’ll never know.

By: J Lightning

J Lightning — Mon, 20 Apr 2009 13:26:51 +0000

The video isnt working for me.

It’s not that advert that says ‘technologic’ about 200 times at the end? I wanna find a post on it so I can slate it to fuck.

By: Roy

Roy — Sat, 30 Aug 2008 21:26:53 +0000

This looks like a European song contest entry for car ad’s.

By: PrinceGaz

PrinceGaz — Mon, 16 Jun 2008 23:16:33 +0000

This ad is being broadcast again but in a slightly modified form where it doesn’t display “It’s fit” on the closing screen, but instead something about the car winning some award or something.

I saw a Mazda 2 in the estate I live in, I knew what it was as it said so on the side (probably a promotional model from someone who works at a car dealer), and I’m afraid to say the first thought that came into my mind on seeing it was “it’s fit!”. Closely followed by “it looks like a rather average supermini really” It did make me think of that fit guy in the ad though.

By: Crimewave

Crimewave — Mon, 16 Jun 2008 21:31:05 +0000

This has Eastern European written all over it.

By: PrinceGaz

PrinceGaz — Thu, 21 Feb 2008 00:02:17 +0000

I like this ad (which is still being shown occassionally). “Fit” meaning sexually attractive (the same as “hot”) is unique to Britain I believe, but is in widespread usage and has been for several years. I don’t know how frequently it is used by girls or straight guys, but gay guys regularly use it for a bloke they fancy — like that guy in the ad who is seriously fit. So I suppose the homoerotic aspects of the ad worked for me.

I’ve never heard of objects like cars being described as fit before though. I suppose an OTT Lamborghini could be described as fit as they are seriously good looking. But a small Mazda? It isn’t a bad looking car by any means, and Jonny Smith on five’s Fifth Gear loved it (I was sure he was going to say “it’s fit!” at some point). Then again I’ll always associate the new Mazda 2 with that guy in the ad so I suppose I will at least subconciously think “it’s fit!” whenever it is mentioned or I see one. Sad, I know.

By: Silky

Silky — Wed, 10 Oct 2007 19:52:55 +0000

Always a pleasure, Lee

By: Lee

Lee — Wed, 10 Oct 2007 13:32:00 +0000

Fit? Shit more like.

I feel a lot better now. Thanks for the opportunity to express my profond opinion.

By: digidev

digidev — Sun, 07 Oct 2007 02:47:59 +0000

Mazda seem to have a habit of producing dire adverts, their Zoom Zoom Zoom thing was just as naueating as this waste of air time. It has to be one of the most thoughtless adverts on air, I can only assume it was made by a 20-something who refers to women by how “fit” they are and thought this was a suitable way to advertise a small car to young people.

By: Easy reading. :: Fit for fight. :: September :: 2007

Easy reading. :: Fit for fight. :: September :: 2007 — Wed, 03 Oct 2007 15:25:05 +0000

[...] Mazda Advert. Digital Spy: Entertainment Zone Forums > TV Programmes. TV’s Worst Adverts: Mazda2 – It’s Fit. The Careless Gene: Shame about having no TV for this one. TV Ad Music: Mazda 2 ~~ Fitness. Motive: [...]

By: Kurre

Kurre — Wed, 03 Oct 2007 15:19:15 +0000

No problem. I’ll try to do it again sometime!