Mattessons - Fridge Raiders Chicken Bites

24 May 2008 by Silky

How do you convince people that they’re not eating enough chicken - in a convenient bite size format - late at night?

Simple:

Thanks to Jonny Chestwig for submitting this bad ad.

Just How Bad is this Ad?

1 TWA Exclamation!2 TWA Exclamations!3 TWA Exclamations!4 TWA Exclamations!5 TWA Exclamations! 19 Votes
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16Responses:

  • Not only does the advert irritate me immensely, it fails in its goal in that I couldn’t for the life of me remember the brand name afterwards. And why is it a feature of carnovres that they dance like a moron around the room..

    His girlfriend does a nice impression of someone who’s just had an ice cube forced up her anus as she walks through the door though.

  • Oh dear oh dear oh dear, where do you begin with this, crappy bits of processed battery produced chicken, turn you into a monster that’s alluring to attractive young women and no doubt doubles the size of your cock, unbelievable.

  • Yes I bet the ‘bite-sized’ pieces of ‘chicken breats’ are by no means scraps of flesh sprayed off a mangy hen’s skull and feet and squished together to form ‘meat product’. I shudder to think, but I bet mother’s who went apopleptic about Turkey Twizzlers will be happy to put this animal slurry in their kids’ lunchboxes.

  • They just look like indigestion in a bag! I saw it on the big screen yesterday at the cinema- was gutted they hadn’t sexed it up a bit for the Movies. The way he says ‘mmmmm, chicken breast’ it’s got that faint whiff of porn about it… Uuurgh, bad ad.

  • Yes theres something worrying about the whole thing. Like the way he is initially horrified and then suddenly randomly starts wiggling his hips like a cretin.

  • I just found this rather delightful description of these from someone WHO HAS ACTUALLY EATEN THEM:

    “The worryingly unspecific “roast” flavour is the marginally more palatable of the two, tasting like some distant relative of Roast Chicken crisp flavouring that’s been passed down in a hastily handwritten form through 14 generations of an (all dyslexic) family. Whereas the “Tikka” flavour is just awful – evoking unsettling juxtaposed memories of flavours as diverse as 1970s Vesta curries and, er, vomit. Even on BOGOF, I feel cheated.”

    BTW The post above is mine as well, forgot to get out of character after a previous post!

  • Is the guy in the ad not Gary Lineaker ??????????

  • He looks nothing like him! More like H out of steps minus ludicrous haircut.

  • Haha the “ice up the anus” is spot on, I love how he has an array to choose from all displayed nicely on the top shelf of his fridge, I would definitely have a bag of those as a “pre-date” snack.
    boke

  • I’ve got to add a couple of things, firstly, I quite like this advert, I think the guy looks awesome as a werewolf!

    Secondly, this advert has already been successful. These chickeny things are revolting and I’ve seen them at the supermarket for years and passed them by, but now I go down the cold meats aisle and see there’s only one purple packet sitting all alone on the shelf.

    That’s the kind of proof you can rely on- proof that people are so gullible for an advert they like.

  • I’m highly confused by this advert. He appears to be initially quite concerned by his newly acquired carnivorous appearance. He then proceeds to be warming to it. However, when he is threatened by the girlfriend oncoming intrusion, he then, as you do, necks the whole bag. If one “chicken bite” turned him into a werewolf, why does he think that stuffing the rest of the bag into his mouth will rectify his appearance in any way?

    FAIL.

  • The people who are complaining about this advert are being ridiculous.

    Caira, it isn’t a fail. Let’s look at what actually happens. He catches sight of himself suddenly all wolf-like in the mirror, and it gives him a shock. It isn’t “concern”, but surprise he shows, but then after the initial jump of “good lord I’m all hairy” he realises he’s all manly and beast-like.

    “If one “chicken bite” turned him into a werewolf, why does he think that stuffing the rest of the bag into his mouth will rectify his appearance in any way?” He doesn’t. He’s trying to hide the fact that he’s been eating them. Presumably because he likes his new “sexy” look and doesn’t want her to find out he actually got it from the chicken bites.

  • What annoys me is when he goes Mmm Chicken Breast! as if Chicken Breast was some exquisite delicacy. Im not happy with the way the McDonalds generation have set mechanically recovered meat as the base standard for chicken, so if you get a bit of breast its some bloody luxury. As I recall, when we had chicken at home, the breast was the chicken, that was your standard bit. Yes the rest of the chicken got eaten, maybe in a mums curry or soup, but we didnt look at the breast and go “mmm chicken breast - were not worthy”, chicken breast was ours by right

  • Anyone who has ever eaten one of these things is a blight on society who thoroughly deserves to be killed by being split in half by chainsaw, from the crotch up, one inch every half hour. (Obviously the chainsaw would need to be pluggable into a mains.)

  • whats the matter with this advert? nothing wrong about it
    it’s just really funny, in some way

  • Janet, it’s not Caira. It’s Ciara.

    Said like Keira Knightley. In case you wanted to know how to pronounce it, as well as spell it.

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