Another month, another advert banned by the ASA.

This time round the ASA banned Eve Cameron and her lies about Pentapeptides from our screens. Yes, no more will we have to listen to Eve bang on about the “World Congress of Dermatology” or their “very exciting” – if not somewhat unproven – findings.

But I can’t help but think that this whole sorry, creamy mess could have been avoided if only Olay had gone down the same path as L’Oreal do in their Penelope Cruz adverts.

Because, if listen carefully, through the veils of her amazingly thick Spannish accent she can just about be heard to utter the “For me” disclaimer before stating anything that could be misconstrued as a “fact” by someone without a mind of their own.

These two simple words absolve L’Oreal of any responsibility for the crazy things Penelope might say – “For me L’Oreal’s Elnett is a great way to see off stalkers”, “For me L’Oreal Excellence Creme makes any tart or pie even tastier”, for example. 

So come on Olay, it’s time you learnt that an international movie star – even one with all the charisma and acting ability of a hermorrhoid – reading “For me” from a cue card is not only more convincing to the feeble-minded, celebrity-obsessed consumer than something about “a congresses”, it’s more likely to get past the ASA too.

Worst Advert of the Month Results

Anyways, enough of that, on to the main event – the voting:

1. Oven Pride – Oven Cleaner in a Bag
2. Diet Coke – Duffy
3. Glade – Touch and Fresh – I Want to Poo at Paul’s House
4. Picture Loans – Dad’s Found Your Scooter
5. The Skills Centre – Tony?

So, as you can see, this month’s winner of the TV’s Worst Adverts Worst Advert of the Month Award goes to the breath-takingly patronising Oven Pride advert. An advert that I thought was going to score a perfect 5 but tailed off a little towards the end there.

Well done all the same.

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What Happened to the Fancy Dress Competition?

Look, let’s agree on this – I’ll never mention it again if you never mention it again. Deal?