13Responses:

• Mike Empuria

  

  Said on the 18 March 2008

  D’ya know? If I’d asked for ice in my cider back when I used to drink cider, I wouldn’t be here today posting about ice in cider!

  From what little I’ve heard of the song it fits the advert perfectly. And the advert fits the image that Magners are trying to portray perfectly. Sorry, not a bad ad.

• Jonny Chestwig

  

  Said on the 19 March 2008

  It’s a terrible advert, as are all the Magners ads, the bloke’s overexaggerated Irish accent really boils my piss. And then there#s the fact that your average Magner’s drinker wouldn’t have thought about drinknig cider until they found out you could put ice in it. It’s a massive, massive, gimmick and I lothe anyone who drinks it. I’ve never seen anyone put ice in a pint of lager so why cider?

  OK so the advert is probably good in that it succeeds in selling its product ,but I loathe it intensely.

• Silky

  

  Said on the 20 March 2008

  No, I don’t think it’s a terrible advert as such Mike but Steve Earle is a left wing hero who now does adverts for Magners.

  So why, oh why, oh why, oh why, Steve etc etc

• Simon

  

  Said on the 22 March 2008

  “Two large gins and two pints of cider, ice in the cider”
  If it’s good enough for Withnail…
  Maybe they should get the Irish bloke from the Mother Black Cap involved in the ads.
  “Magners Drinking Ponce.”

• andy

  

  Said on the 22 April 2008

  I dunno, i like this advert - It just kind of reminds me of spring/summer coming - i cant really see why it would annoy anyone?

• MikeMcG

  

  Said on the 6 May 2008

  At Magners (odd Irish-US accent) we’ve long understood the importance of importing massive loads of apples on the world market, while implying that we’re using only bucolic hand-picked Irish orchards. Good song though, but Steve Earl is an odd choice - more akin to clandestinely making moonshine in some hillbilly backwoods? (e.g. Copperhead Road - http://www.youtube.com/watch?v=T_P5ONVyF7U

• Dave

  

  Said on the 7 May 2008

  Putting ice in your cider? In my mis-spent youth I used to put Guinness in mine, one night after too many of these poor man’s black velvets, much to my Mother’s chargrin, I lobbed up all over the bathroom floor, but strangley only the cider came up (true) the stuff must have separated in my guts (yuk).

• Mike Empuria

  

  Said on the 7 May 2008

  @Dave: What about blackcurrant? That really was colourful second time around!

• Dave

  

  Said on the 8 May 2008

  Mike I once got really really pissed on on rum and blackcurrant and remember spewing my ring up in the bog of a club and some dickhead screaming ‘EEEEEE, he’s spewing up blood’ as I added some colour to the decor, aah happy days.

• Silky

  

  Said on the 8 May 2008

  In my defence though, Dave, it did really look like blood.

• Mike Empuria

  

  Said on the 8 May 2008

  ROFL :)

• Dave

  

  Said on the 10 May 2008

  Fuckin’ ‘ell Silky that was 1976, you must be the real Dr Who, come to think of it the cunt who squealed had a trench coat and a long scarf and said something like ‘Gallifrey as I puked’ on his baseball boots. Come on Dr (Silky) Who, who’s the best ‘assistant’ (yeah right) to squeeze into the blue box with, Billie Piper, Freema Agyeman or Camille Coduri, maybe Louise Jameson? If you say Bernard Cribbins I’m off!

• Granny Farts

  

  Said on the 24 June 2008

  all magners adverts suck. but i still like it, and to jonny chestwig who thinks its illegal to put ice in drinks… i only drink magners with ice and so do most people i know, a lot of people add blackcurrent juice too. I dont know what its like in england but here in n.ireland its always served with ice unless u ask otherwise and its quite popular too. But that doesnt excuse this annoying advert, if i was at a party where they were all prancing about dancing like that they all be getting a shoe sandwich the bunch of idiots

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