Praise the Lord! This ad’s quality is oh so much better. A se7en style police detective plot with a pretty convincing Morgan Freeman look-a-like.

But you can’t polish a turd. And as long as the underlying message is still there the Lynx adverts will be in the running for the “Biggest Piece of Bullshit” on tele award.

In fact, I think the message may even be worse this time because they print it on the screen “Lynx Vice: Turns Nice Girls Naughty”. Some women are rightly outraged by the implication that nice girls don’t do dirty, horrible sex (eurgh) only dirty, horrible *slags* do. Will we ever tire of this hackneyed male “I’ll do things your wife wont do” fantasy that is not only degrading to women but it justifies the thoughts of the idiotic men who believe it to be true.

So come on Lynx, move on from this crap. Your telling us your product has improve fragrances, try having some improved morality when it comes to making adverts. Zoe left a great comment on the post for the Lynx Bom Chicka Wah Wah advert reminding us of your ad about the guy with gallons of sweat pumping from his pits: amusing, inoffensive, made it’s point well.

What happened to that brand of advertising?

Judge for yourself:

Here’s an advert for Lynx Vice from Ireland.