Lynx – Stay Focused | TV's Worst Adverts

Hannah

Said on the 13 July 2008

This ad is ace! I love it. So there.

Jen

Said on the 13 July 2008

It freaks me out!

Crimewave

Said on the 13 July 2008

Saw it in the cinema, totally wtf material!

R E Krishna

Said on the 14 July 2008

1. Are those eyeballs for real or is it CGI?
2. Eyeballs…focused, yeah I get the link.
3. Where/why/how does armpit spray come into this?

All in all……….huh?????

Hannah

Said on the 14 July 2008

Oh now come on! The main idea of the ad is that he’s so distracted by the fact he may have sweaty armpits, he’s constantly checking them with his mental googly eyes. Is that not it? Am I mad? And no, I’m guessing it’s CGI and not his real eyes…

R E Krishna

Said on the 15 July 2008

Oh I get it, not only do his eyes roam independently, but they also have a sense of smell. Like WOW man!!

AngryLynxMob

Said on the 19 July 2008

I hate this ad with a vengeance. It reveals an astonishing insensitivity to the feelings of people with eye disabilities and, for that alone, the smug wankers behind this shit should burn in hell (along with the tossers who did the Huggies ad where adults are moving around like babies – the same point applies.)

Get a Life People!!!

Said on the 19 July 2008

Why so much hate? It’s quite a quirky/different ad, yes. But insensitive to people with eye disabilities?????? What the hell is going on with you all? This has nothing whatsoever to do with eye disabilities!
People of Britain: Please GET A LIFE! And stop spending time bitching about everything that’s not your boring everyday middle england crap!

Keith

Said on the 19 July 2008

I hate this ad so much, I switch channels til it’s over.

AngryLynxMob

Said on the 20 July 2008

Interesting comment from ‘Get a life people!!!’. I am surprised that, ironically enough, you can’t see any possible connection at all that could be made between showing a guy who cannot control his eye movements and someone with a visual disability. I know, in the name of making an ad that’s ‘quirky/different’, let’s just abandon anything to do with either good taste or sensitivity to the feelings of others, shall we? I can think of a whole range of ‘definitely couldn’t be interpreted as taking the piss out of /being completely insensitive to medical conditions or disabilities’ that would make brilliantly ‘quirky/different’ attention-grabbing ads when shown in the context of demonstrating a product or service’s effectiveness. For example, a really ‘quirky/different’ ad might show a series of different men’s faces, all head-on, all stammering, stuttering and shaking as their heads loll from side to side with drool dripping from their open mouths. After seeing a few of these men and understandably wondering ‘what’s all this about then?’ , the Wonderbra logo then appears at the bottom right of the screen. Ah, now I get it, what a great ad! Remember, this is nothing to do with showing people with apparent disabilities and exploiting this ‘difference’ in order to stand out in a crowded marketplace. This is just showing the amazing effect a Wonderbra-wearing woman has on ‘normal’ men. Or maybe it’s just incredibly offensive and stunningly insensitive (although ‘Mr/Mrs ‘Get a Life!!!’ would probably defend it).

Crimewave

Said on the 21 July 2008

huh.

bullseye

Said on the 21 July 2008

i have an eye disabilty and this ad is far from offensive, in my opinion. i think it’s quite funny actually. but that’s just my opinion…

Bex

Said on the 23 July 2008

The guy lucks like Jonas Armstrong (otherwise known as Robin Hood (slightly ashamed that I didn’t need to look that up))! Well fit! Except for his scary eyes…and massive sweat patches…I hope neither are real…

Hugh

Said on the 29 July 2008

I have an eye ‘disability’ (a lazy eye) and this advert offends me. Im an adult so can accept people taking the piss a bit, but i feel sorry for any kids with a eye problems that will be bullied using this ad. Im just waiting for the first comments relating to this ad. I agree that the idiots who made and approved this ad deserve much criticism.

Wayne

Said on the 30 July 2008

It’s offensive because it shows someone who can’t control his eye movements? If you watched the advert properly you’d know he can control it. It’s not offensive. If you think it’s offensive, it’s because for some reason you WANT to be offended.

Hannah

Said on the 30 July 2008

I too have a lazy eye (or ‘spazzy eye’ as it’s medically known) and it was even worse when i was a kid in the early ’80s so I had the piss ripped out of me good and proper and there wasn’t an advert on TV to prompt the cruelty. I think a lot of advertising is comparable to stand up comedy- regardless of what someone says or does, it will offend somebody somewhere, so there’s no point worrying about the over sensitive types.
I’m right aren’t I?

Lesley

Said on the 31 July 2008

Ok for a start, the man who said “people of britain” please don’t stereotype, I’m not an obsessed easily offended hippie who feels the need to wish death apon the makers of totally unoffending adverts. The man can control his eyes, he has no disability and therefore nobody has any right to be offended. Also the crazy bitch who has way too much time on her hands, the huggies ad? are you kidding me? Babies aren’t disabled, they are just learning to walk is all, and I’m pretty sure THEY WOULDN’T BE OFFENDED!!! After all they put thier own toes in thier mouth coz they don’t know who they belong too so I’m sure an advert in which people walk like babies wouldn’t really bother them.
People really need to stop being offended by everything, we are afraid to fart incase someone gets us done for racism or discrimination. And crazy bithc, if you’d really like something to complain about watch “mock the week”, thats nice and un-pc for you

karen

Said on the 31 July 2008

fantastic advert , luv the fucked up eyes , makes me piss myself

mr tiddles

Said on the 31 July 2008

i have wonky eyes ,, and must say they are a bonus , the birds feel sorry for me .little do they know i can look them in the eye ,and down the top at the same time. what a bonus, iam one ugly fuck any way . so a wonky eyes are nothing

Sherlie

Said on the 1 August 2008

Its obvious that some people have a severe case of Eye Retardation where instead of seeing the point the advert makes of a guy who “cant help but look to see if he is sweating” they make up stories about what the advert is about. Why don’t you all sue and use the money you make to go live on some island together, you can have eye wobbling competitions and have arguments about who’s eyeing up who’s ass. You could call the island wobtroplolis.

Rachel

Said on the 5 August 2008

For people who suffer eye disabilities, this ad is really offensive. I echo Hugh’s comments – children who suffer with squints / lazy eyes will find it upsetting, and it gives bullies more material. I think it’s sloppy advertising, lacks creativity, and Lynx and their agency should be ashamed of themselves.

If you share my view, click here and complain – otherwise Lynx will think something like this is acceptable,

http://www.asa.org.uk/asa/how_to_complain/complaints_form/

Ceroo

Said on the 5 August 2008

I hate all the Lynx adverts, their message seems to be most women are so stupid you need Lynx to pull them, otherwise they sneer and flounce off…the latest offering of the twat with the eyeballs is just another pathetic attempt at driving home the idea that guys need Lynx to get laid when the reality is that all they need is money…

Cathryn

Said on the 12 August 2008

it scares me like loads! how can people think of stuff like that??

right... to all the people here who are offended by this..

Said on the 14 August 2008

right… let me just quickly say something… 1. the guys eyes do “NOT” wander without his controll (thus meaning it isnt making fun of your disabliltys, grow up everyone has problems just because you cant deal with something that could be mistaken for yours doesnt mean you have to bitch and moan), he looks at his own damn armpits to check if there sweaty (i honnestly believe if you dont get that you must have an average IQ of about… what 10?).
Secondly why the hell are you picking out the most tiny insignificant little bits off it! if it freaks you out sure, dont watch it but all you people out there hating it id just like to say.. “ITS AN ADVERT” not a licence for you to bitch and moan!

right... to all the people here who are offended by this..

Said on the 15 August 2008

oh and hugh, kids get made fun off and it makes them stronger because of it.
Just because you are subconcious about it doesnt give you the right to say that the people who made this “ADVERTISING TV BIT” deserve criticism. I mean seriously it ment to sell there product and its not a bad idea because i bet this advert on its own brought in a hell of customers, probly making more money then all of you moaners have made in your entire lives.

also...

Said on the 15 August 2008

oh and hugh, kids get made fun off and it makes them stronger because of it.
Just because you are subconcious about it doesnt give you the right to say that the people who made this “ADVERTISING TV BIT” deserve criticism. I mean seriously it ment to sell there product and its not a bad idea because i bet this advert on its own brought in a hell of customers, probly making more money then all of you moaners have made in your entire lives.

Simon

Said on the 15 August 2008

I can only guess all these people banging on about people with “eye disabilities” are joking. Right? No?

I mean, come on, you have to draw the line somewhere. Everything offends someone and intolerance thesedays has reached such epic proportions we’ll happily call out to “ban” virtually anything. I’m offended by advert for Jaguar ‘cos I can’t afford one. They are DISCRINIMATING against people who don’t have 30 grand for a car. BAN THE EVIL JAGUAR ADVERTS!

I hurt my back when I was younger in the 1980s and some of the kids at school (my friends, in fact) made up a mean song about it to the tune of a Bananarama song. Perhaps they should ban Bananarama songs, just in case the incident is repeated again?? No, perhaps not.

Get a grip people.

(PS: its a shite advert for a shite product)

Goit

Said on the 19 August 2008

Stupid euro advert’s >.< ‘doing my thing’ simply because they advertardsment executives couldn’t articulate ‘I freak out normal birds with my son of Marty Feldman mutant eyes and my armpits smell like burnt steak’

Axe/Lynx – GTFO

James

Said on the 22 August 2008

I see that bug eyed bastard and think one word. Die!

Kloschzin Karyzdzyoy

Said on the 28 August 2008

Lynx is good! In my country I eat for dinner Lynx! It pleasant my wife!

fecael love

Said on the 29 August 2008

A simple yes or no?
Does the guy in the advert have retarded eyes? Y-N?

HH

Said on the 29 August 2008

I like this ad. It has stirred up a lot of debate and that can only be good. I am fascinated by the different reactions to it just as much as I am by the (apparent) genetic quirk exhibited by the main actor. I have to confess to being surprised at how some people link this astounding ability with its very opposite – a disability, but there you go, its a free world and we wouldn’t be discussing serious issues like stereotyping/prejudice/bullying etc if we didn’t have different perspectives on stuff. My own view is that disagreeing or disliking something all too often gets by-passed and we go straight to being ‘offended’ by it. I don’t doubt the honesty of that feeling and the right to have it, but I think we’d be richer if we displayed a wider repertoire of emotional reactions.

R E Krishna

Said on the 2 September 2008

My goodness haven’t we all got serious here? Personally I only stopped by to take the piss out of a stupid ad that is asking for it.

Mikey P

Said on the 4 September 2008

Lynx is a deodorant, not an antiperspirant, so he will still be sweating like Gary Glitter in half-term even if he sprays a can under each armpit. Perhaps if he stayed off the E’s and wizz he’d be sweating less and his eyes would stay still.

Red

Said on the 8 September 2008

To Mikey P. You’ll probably not look at this but HA HA HA. You’ve made me laugh!!!! Oh, hilarious. Really.

Stan

Said on the 6 January 2009

this ad scurred the shitus outa me the first few times. i do have a slight fear of dodgy eyes though. once i managed to get over this fear i actually started to enjoy it! as strange as it is

sandra

Said on the 11 January 2010

What really offends me about this ad is that an ugly bosseyed spaz is portrayed scoring with hot women (actually that’s the most annoying thing about all the Lynx ads, second only to the actual smell of Lynx).

Sam