35Responses:

• Hannah

  July 13th, 2008 3:13 pm
  

  This ad is ace! I love it. So there.

• Jen

  July 13th, 2008 5:54 pm
  

  It freaks me out!

• Crimewave

  July 13th, 2008 11:01 pm
  

  Saw it in the cinema, totally wtf material!

• R E Krishna

  July 14th, 2008 12:52 pm
  

  1. Are those eyeballs for real or is it CGI?
  2. Eyeballs…focused, yeah I get the link.
  3. Where/why/how does armpit spray come into this?

  All in all……….huh?????

• Hannah

  July 14th, 2008 6:58 pm
  

  Oh now come on! The main idea of the ad is that he’s so distracted by the fact he may have sweaty armpits, he’s constantly checking them with his mental googly eyes. Is that not it? Am I mad? And no, I’m guessing it’s CGI and not his real eyes…

• R E Krishna

  July 15th, 2008 12:14 pm
  

  Oh I get it, not only do his eyes roam independently, but they also have a sense of smell. Like WOW man!!

• AngryLynxMob

  July 19th, 2008 2:43 pm
  

  I hate this ad with a vengeance. It reveals an astonishing insensitivity to the feelings of people with eye disabilities and, for that alone, the smug wankers behind this shit should burn in hell (along with the tossers who did the Huggies ad where adults are moving around like babies - the same point applies.)

• Get a Life People!!!

  July 19th, 2008 5:45 pm
  

  Why so much hate? It’s quite a quirky/different ad, yes. But insensitive to people with eye disabilities?????? What the hell is going on with you all? This has nothing whatsoever to do with eye disabilities!
  People of Britain: Please GET A LIFE! And stop spending time bitching about everything that’s not your boring everyday middle england crap!

• Keith

  July 19th, 2008 6:00 pm
  

  I hate this ad so much, I switch channels til it’s over.

• AngryLynxMob

  July 20th, 2008 11:11 am
  

  Interesting comment from ‘Get a life people!!!’. I am surprised that, ironically enough, you can’t see any possible connection at all that could be made between showing a guy who cannot control his eye movements and someone with a visual disability. I know, in the name of making an ad that’s ‘quirky/different’, let’s just abandon anything to do with either good taste or sensitivity to the feelings of others, shall we? I can think of a whole range of ‘definitely couldn’t be interpreted as taking the piss out of /being completely insensitive to medical conditions or disabilities’ that would make brilliantly ‘quirky/different’ attention-grabbing ads when shown in the context of demonstrating a product or service’s effectiveness. For example, a really ‘quirky/different’ ad might show a series of different men’s faces, all head-on, all stammering, stuttering and shaking as their heads loll from side to side with drool dripping from their open mouths. After seeing a few of these men and understandably wondering ‘what’s all this about then?’ , the Wonderbra logo then appears at the bottom right of the screen. Ah, now I get it, what a great ad! Remember, this is nothing to do with showing people with apparent disabilities and exploiting this ‘difference’ in order to stand out in a crowded marketplace. This is just showing the amazing effect a Wonderbra-wearing woman has on ‘normal’ men. Or maybe it’s just incredibly offensive and stunningly insensitive (although ‘Mr/Mrs ‘Get a Life!!!’ would probably defend it).

• Crimewave

  July 21st, 2008 11:43 am
  

  huh.

• bullseye

  July 21st, 2008 1:19 pm
  

  i have an eye disabilty and this ad is far from offensive, in my opinion. i think it’s quite funny actually. but that’s just my opinion…

• Bex

  July 23rd, 2008 8:04 pm
  

  The guy lucks like Jonas Armstrong (otherwise known as Robin Hood (slightly ashamed that I didn’t need to look that up))! Well fit! Except for his scary eyes…and massive sweat patches…I hope neither are real…

• Hugh

  July 29th, 2008 9:10 pm
  

  I have an eye ‘disability’ (a lazy eye) and this advert offends me. Im an adult so can accept people taking the piss a bit, but i feel sorry for any kids with a eye problems that will be bullied using this ad. Im just waiting for the first comments relating to this ad. I agree that the idiots who made and approved this ad deserve much criticism.

• Wayne

  July 30th, 2008 5:25 pm
  

  It’s offensive because it shows someone who can’t control his eye movements? If you watched the advert properly you’d know he can control it. It’s not offensive. If you think it’s offensive, it’s because for some reason you WANT to be offended.

• Hannah

  July 30th, 2008 6:50 pm
  

  I too have a lazy eye (or ’spazzy eye’ as it’s medically known) and it was even worse when i was a kid in the early ’80s so I had the piss ripped out of me good and proper and there wasn’t an advert on TV to prompt the cruelty. I think a lot of advertising is comparable to stand up comedy- regardless of what someone says or does, it will offend somebody somewhere, so there’s no point worrying about the over sensitive types.
  I’m right aren’t I?

• Lesley

  July 31st, 2008 12:08 am
  

  Ok for a start, the man who said “people of britain” please don’t stereotype, I’m not an obsessed easily offended hippie who feels the need to wish death apon the makers of totally unoffending adverts. The man can control his eyes, he has no disability and therefore nobody has any right to be offended. Also the crazy bitch who has way too much time on her hands, the huggies ad? are you kidding me? Babies aren’t disabled, they are just learning to walk is all, and I’m pretty sure THEY WOULDN’T BE OFFENDED!!! After all they put thier own toes in thier mouth coz they don’t know who they belong too so I’m sure an advert in which people walk like babies wouldn’t really bother them.
  People really need to stop being offended by everything, we are afraid to fart incase someone gets us done for racism or discrimination. And crazy bithc, if you’d really like something to complain about watch “mock the week”, thats nice and un-pc for you

• karen

  July 31st, 2008 10:38 pm
  

  fantastic advert , luv the fucked up eyes , makes me piss myself

• mr tiddles

  July 31st, 2008 10:46 pm
  

  i have wonky eyes ,, and must say they are a bonus , the birds feel sorry for me .little do they know i can look them in the eye ,and down the top at the same time. what a bonus, iam one ugly fuck any way . so a wonky eyes are nothing

• Sherlie

  August 1st, 2008 4:29 pm
  

  Its obvious that some people have a severe case of Eye Retardation where instead of seeing the point the advert makes of a guy who “cant help but look to see if he is sweating” they make up stories about what the advert is about. Why don’t you all sue and use the money you make to go live on some island together, you can have eye wobbling competitions and have arguments about who’s eyeing up who’s ass. You could call the island wobtroplolis.

• Rachel

  August 5th, 2008 10:53 am
  

  For people who suffer eye disabilities, this ad is really offensive. I echo Hugh’s comments - children who suffer with squints / lazy eyes will find it upsetting, and it gives bullies more material. I think it’s sloppy advertising, lacks creativity, and Lynx and their agency should be ashamed of themselves.

  If you share my view, click here and complain - otherwise Lynx will think something like this is acceptable,

  http://www.asa.org.uk/asa/how_to_complain/complaints_form/

• Ceroo

  August 5th, 2008 4:06 pm
  

  I hate all the Lynx adverts, their message seems to be most women are so stupid you need Lynx to pull them, otherwise they sneer and flounce off…the latest offering of the twat with the eyeballs is just another pathetic attempt at driving home the idea that guys need Lynx to get laid when the reality is that all they need is money…

• Cathryn

  August 12th, 2008 10:46 am
  

  it scares me like loads! how can people think of stuff like that??

• right... to all the people here who are offended by this..

  August 14th, 2008 11:56 pm
  

  right… let me just quickly say something… 1. the guys eyes do “NOT” wander without his controll (thus meaning it isnt making fun of your disabliltys, grow up everyone has problems just because you cant deal with something that could be mistaken for yours doesnt mean you have to bitch and moan), he looks at his own damn armpits to check if there sweaty (i honnestly believe if you dont get that you must have an average IQ of about… what 10?).
  Secondly why the hell are you picking out the most tiny insignificant little bits off it! if it freaks you out sure, dont watch it but all you people out there hating it id just like to say.. “ITS AN ADVERT” not a licence for you to bitch and moan!

• right... to all the people here who are offended by this..

  August 15th, 2008 12:01 am
  

  oh and hugh, kids get made fun off and it makes them stronger because of it.
  Just because you are subconcious about it doesnt give you the right to say that the people who made this “ADVERTISING TV BIT” deserve criticism. I mean seriously it ment to sell there product and its not a bad idea because i bet this advert on its own brought in a hell of customers, probly making more money then all of you moaners have made in your entire lives.

• also...

  August 15th, 2008 12:02 am
  

  oh and hugh, kids get made fun off and it makes them stronger because of it.
  Just because you are subconcious about it doesnt give you the right to say that the people who made this “ADVERTISING TV BIT” deserve criticism. I mean seriously it ment to sell there product and its not a bad idea because i bet this advert on its own brought in a hell of customers, probly making more money then all of you moaners have made in your entire lives.

• Simon

  August 15th, 2008 5:44 pm
  

  I can only guess all these people banging on about people with “eye disabilities” are joking. Right? No?

  I mean, come on, you have to draw the line somewhere. Everything offends someone and intolerance thesedays has reached such epic proportions we’ll happily call out to “ban” virtually anything. I’m offended by advert for Jaguar ‘cos I can’t afford one. They are DISCRINIMATING against people who don’t have 30 grand for a car. BAN THE EVIL JAGUAR ADVERTS!

  I hurt my back when I was younger in the 1980s and some of the kids at school (my friends, in fact) made up a mean song about it to the tune of a Bananarama song. Perhaps they should ban Bananarama songs, just in case the incident is repeated again?? No, perhaps not.

  Get a grip people.

  (PS: its a shite advert for a shite product)

• Goit

  August 19th, 2008 9:39 pm
  

  Stupid euro advert’s >.< ‘doing my thing’ simply because they advertardsment executives couldn’t articulate ‘I freak out normal birds with my son of Marty Feldman mutant eyes and my armpits smell like burnt steak’

  Axe/Lynx - GTFO

• James

  August 22nd, 2008 9:42 pm
  

  I see that bug eyed bastard and think one word. Die!

• Kloschzin Karyzdzyoy

  August 28th, 2008 2:46 pm
  

  Lynx is good! In my country I eat for dinner Lynx! It pleasant my wife!

• fecael love

  August 29th, 2008 6:33 pm
  

  A simple yes or no?
  Does the guy in the advert have retarded eyes? Y-N?

• HH

  August 29th, 2008 10:13 pm
  

  I like this ad. It has stirred up a lot of debate and that can only be good. I am fascinated by the different reactions to it just as much as I am by the (apparent) genetic quirk exhibited by the main actor. I have to confess to being surprised at how some people link this astounding ability with its very opposite - a disability, but there you go, its a free world and we wouldn’t be discussing serious issues like stereotyping/prejudice/bullying etc if we didn’t have different perspectives on stuff. My own view is that disagreeing or disliking something all too often gets by-passed and we go straight to being ‘offended’ by it. I don’t doubt the honesty of that feeling and the right to have it, but I think we’d be richer if we displayed a wider repertoire of emotional reactions.

• R E Krishna

  September 2nd, 2008 12:38 pm
  

  My goodness haven’t we all got serious here? Personally I only stopped by to take the piss out of a stupid ad that is asking for it.

• Mikey P

  September 4th, 2008 10:16 am
  

  Lynx is a deodorant, not an antiperspirant, so he will still be sweating like Gary Glitter in half-term even if he sprays a can under each armpit. Perhaps if he stayed off the E’s and wizz he’d be sweating less and his eyes would stay still.

• Red

  September 8th, 2008 8:41 pm
  

  To Mikey P. You’ll probably not look at this but HA HA HA. You’ve made me laugh!!!! Oh, hilarious. Really.

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