Lynx - Dark Temptation - The Chocolate Man

27 January 2008 by Silky

So, have I ever told you about the time I accidentally rubbed a Curly Wurly under my arms instead of my usual deodorant? No? Well, let’s just say this: the ladies paid me no attention whatsoever but I did have very sticky pits all day long.

Anyway, that’s neither here nor there, this post is about the new Lynx advert - The Chocolate Man:

I’ve written before of my feelings about Lynx but since then I’ve actually enjoyed a couple of their adverts (”Judas!” I hear you cry).

And with the new I’m sat on the fence a little bit.

I have this visceral and almost inherent hatred of Lynx. The fires of this hate are fanned by meeting the idiots who wear Lynx and, to a greater degree, the “The Lynx Effect” advertising campaign. Just such an offensive pile of bullshit. I know, I know. Those misogynistic types out there will be cry “It’s ironical” but that’s never, ever an escuse for demeaning over half the planet’s population.

But then…

When I see the look on that Chocolate Man’s face as parts of him are broken off, his face is licked and his arse is bitten, I just cant help but chuckle. The music too (apparently the song is called “Sweet Touch of Love” (clever) by Allen Toussaint (who?)), is just so “feel good” that it’s hard to maintain a full-on rage for the duration of the advert.

The thing that probably going to tip me towards disliking (if not full blown hating) this advert is that it’s for a chocolate scented deodorant (No really, it is).

And let’s be honest, how many men really want to smell like a Curly Wurly all day long?

22Responses:

skaffman

January 27th, 2008 8:11 pm

*** itâ€™s for a chocolate scented deodorant (No really, it is).

No, it really isn’t. Some well-meaning relative gave me some for christmas, and it’s sat unused ever since, and I can assure you it doesn’t smell like chocolate. Unless you’ve been eating some very peculiar chocolate.
mikeempuria

January 28th, 2008 5:53 am

“How many men really want to smell like a Curly Wurly all day long?”

Terry Scott might have done.

Now that dates me.

(http://www.youtube.com/watch?v=hxUzYI73D_w)
Silky

January 28th, 2008 8:53 pm

@skaffman - thanks for the info. Is it perchance like the chocolate you get from advent calendars? That’s always unpleasant…

@Mike - I got this comment by e-mail and spent some time looking for the link… only then to see you’d done the leg work already. Cheers for that. Plus, for the record, this is in no way as bad as knowing the lyrics to D.I.S.C.O.
skaffman

January 28th, 2008 8:54 pm

“smells like chocolate” in the same way that “chocolate flavour” tastes like chocolate
Silky

January 28th, 2008 9:04 pm

Thanks for the clarification.

Does it say anything on the tin like “Not to be sprayed in your mouth” or “Do not spray on food that you intend to eat”? That sort of thing?
eamon

January 29th, 2008 5:28 pm

does anyone who sings the song that accompanies the ad. Not only do I think the ad is absolutely hilarious, the song is really cool though. If Lynx only did ads, they’d probably be……………..
skaffman

January 29th, 2008 7:09 pm

It’s Allen Toussaint

http://www.whatsthatcalled.com/forum/index.php?automodule=blog&blogid=2&showentry=316
pisspoorenglish

January 31st, 2008 5:11 pm

Though it would never encourage me to buy a bottle of Lynx, this particular ad is very funny. And I do look up when it comes on. It’s all about the chocolate man’s face.
mooch

February 11th, 2008 12:01 am

I just don’t get it. It doesn’t amuse. I like analyse adverts and he gets his arm pulled off but has it in the final frame. Um…
vi va la cesc

February 23rd, 2008 3:15 pm

methinks it has a tad racist undertones
Joanna Butler

February 24th, 2008 12:00 am

er no i think you will find chocolate is BROWN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

IS MUD RACIST

IS POO RACIST!??!?!?!?!?!

JESUS EFFING CHRIST
Silky

February 24th, 2008 12:48 pm

I’m with Joanna (and her punctuation) on this one, vi va la cesc.

Was Douglas the Lurpak butter man racist?

I think that it might portray a stereotype that men actually made of chocolate are always happy but that’s about it.
MonkeyBoy

February 25th, 2008 4:33 pm

Woooooo C’mon people its just an advert geeee,s thats pretty sad bringing something like that into it, i feel sorry for people who think everything is a racist stament , not everything has a hidden meaning this is just simply a smegging hilarious video about smelly chocolate stuff , VIVA LA CHOCOLATE , p.s you missed out the milky bar kid lol racist little git wooooop
Joanna Butler

February 26th, 2008 10:36 am

i don’t get the bit where people are saying his arm gets pulled off but then you see it again in the final frame- am i being thick cos i don’t see his arm reappear?!?!?!?!?!

Smarties aren’t racist i’ve worked out as they come in all colours wooooo!!!!!!!
Ricky F

February 27th, 2008 4:25 am

Well I wouldn’t wear it, you never know, someone who is lactose intolerant might get a whiff and beat seven shades of shite out of you.

anyway who wants to smell like a sweetshop?
ian terry

March 2nd, 2008 5:50 pm

its racist as fuck ! white man spray yourself in this shit , as brown people are irresistable , you sad cunts who brought this add out . if it was a black man spraying himself in white lynx and turned white there would be an outcry …
docbone

March 3rd, 2008 11:01 am

u sad losers
Josh

March 12th, 2008 1:28 pm

Docbone - go and find a nce playground to play in while you think of some more videos to troll, there’s a good little boy.
CretinCrusher

March 13th, 2008 3:20 am

Ian Terry, dimwitted individuals who initially miss the point, in this case being that he’s made of chocolate and the fairer sex, lacking self control of any kind, have no choice but to tuck in, and then proceed to over analyse the message and convince themselves of dark, racist undertones, really don’t help.

@mooch: I know, it’s terrible, he clearly pulls his nose off and crumbles is across the ice cream cones of a pair of young ladies, and yet it has reappeared in the next shot, and we all know that a chocolate man can’t regrow his nose, that would be silly. Then there’s the fact that he’s made of chocolate and still capable of movement, this seems really rather unusual, most chocolates, as anthropomorphic as you like, will not go in search of women, i call for an immediate ban due to these factual inaccuracies!
Timo b

March 19th, 2008 4:37 pm

it is an amazing adveret dont diss
Simon

August 29th, 2008 11:05 am

Lynx smells like a toilet air freshener, or possibly those christmas trees people get from petrol stations to hang in their cars.
erin

September 7th, 2008 11:29 am

I fucking lovee this lynx. It smells so good, its a turn on.
And its not racist cuz he sprays chocolate stuff on and he becums irresistable cuz ppl like chocolate…
Jeez pplz chillax