Lynx – Dark Temptation – The Chocolate Man
27 January 2008 by SilkySo, have I ever told you about the time I accidentally rubbed a Curly Wurly under my arms instead of my usual deodorant? No? Well, let’s just say this: the ladies paid me no attention whatsoever but I did have very sticky pits all day long.
Anyway, that’s neither here nor there, this post is about the new Lynx advert – The Chocolate Man:
I’ve written before of my feelings about Lynx but since then I’ve actually enjoyed a couple of their adverts (“Judas!” I hear you cry).
And with the new I’m sat on the fence a little bit.
I have this visceral and almost inherent hatred of Lynx. The fires of this hate are fanned by meeting the idiots who wear Lynx and, to a greater degree, the “The Lynx Effect” advertising campaign. Just such an offensive pile of bullshit. I know, I know. Those misogynistic types out there will be cry “It’s ironical” but that’s never, ever an escuse for demeaning over half the planet’s population.
But then…
When I see the look on that Chocolate Man’s face as parts of him are broken off, his face is licked and his arse is bitten, I just cant help but chuckle. The music too (apparently the song is called “Sweet Touch of Love” (clever) by Allen Toussaint (who?)), is just so “feel good” that it’s hard to maintain a full-on rage for the duration of the advert.
The thing that probably going to tip me towards disliking (if not full blown hating) this advert is that it’s for a chocolate scented deodorant (No really, it is).
And let’s be honest, how many men really want to smell like a Curly Wurly all day long?
Just How Bad is this Ad?
(51 votes, average: 3.43 out of 5)
30Responses:
skaffman
Said on the 27 January 2008
*** it’s for a chocolate scented deodorant (No really, it is).
No, it really isn’t. Some well-meaning relative gave me some for christmas, and it’s sat unused ever since, and I can assure you it doesn’t smell like chocolate. Unless you’ve been eating some very peculiar chocolate.
mikeempuria
Said on the 28 January 2008
“How many men really want to smell like a Curly Wurly all day long?”
Terry Scott might have done.
Now that dates me.
(http://www.youtube.com/watch?v=hxUzYI73D_w)
Silky
Said on the 28 January 2008
@skaffman – thanks for the info. Is it perchance like the chocolate you get from advent calendars? That’s always unpleasant…
@Mike – I got this comment by e-mail and spent some time looking for the link… only then to see you’d done the leg work already. Cheers for that. Plus, for the record, this is in no way as bad as knowing the lyrics to D.I.S.C.O.
skaffman
Said on the 28 January 2008
“smells like chocolate” in the same way that “chocolate flavour” tastes like chocolate
Silky
Said on the 28 January 2008
Thanks for the clarification.
Does it say anything on the tin like “Not to be sprayed in your mouth” or “Do not spray on food that you intend to eat”? That sort of thing?
eamon
Said on the 29 January 2008
does anyone who sings the song that accompanies the ad. Not only do I think the ad is absolutely hilarious, the song is really cool though. If Lynx only did ads, they’d probably be……………..
skaffman
Said on the 29 January 2008
It’s Allen Toussaint
http://www.whatsthatcalled.com/forum/index.php?automodule=blog&blogid=2&showentry=316
pisspoorenglish
Said on the 31 January 2008
Though it would never encourage me to buy a bottle of Lynx, this particular ad is very funny. And I do look up when it comes on. It’s all about the chocolate man’s face.
mooch
Said on the 11 February 2008
I just don’t get it. It doesn’t amuse. I like analyse adverts and he gets his arm pulled off but has it in the final frame. Um…
vi va la cesc
Said on the 23 February 2008
methinks it has a tad racist undertones
Joanna Butler
Said on the 24 February 2008
er no i think you will find chocolate is BROWN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
IS MUD RACIST
IS POO RACIST!??!?!?!?!?!
JESUS EFFING CHRIST
Silky
Said on the 24 February 2008
I’m with Joanna (and her punctuation) on this one, vi va la cesc.
Was Douglas the Lurpak butter man racist?
I think that it might portray a stereotype that men actually made of chocolate are always happy but that’s about it.
MonkeyBoy
Said on the 25 February 2008
Woooooo C’mon people its just an advert geeee,s thats pretty sad bringing something like that into it, i feel sorry for people who think everything is a racist stament , not everything has a hidden meaning this is just simply a smegging hilarious video about smelly chocolate stuff , VIVA LA CHOCOLATE , p.s you missed out the milky bar kid lol racist little git wooooop
Joanna Butler
Said on the 26 February 2008
i don’t get the bit where people are saying his arm gets pulled off but then you see it again in the final frame- am i being thick cos i don’t see his arm reappear?!?!?!?!?!
Smarties aren’t racist i’ve worked out as they come in all colours wooooo!!!!!!!
Ricky F
Said on the 27 February 2008
Well I wouldn’t wear it, you never know, someone who is lactose intolerant might get a whiff and beat seven shades of shite out of you.
anyway who wants to smell like a sweetshop?
ian terry
Said on the 2 March 2008
its racist as fuck ! white man spray yourself in this shit , as brown people are irresistable , you sad cunts who brought this add out . if it was a black man spraying himself in white lynx and turned white there would be an outcry …
docbone
Said on the 3 March 2008
u sad losers
Josh
Said on the 12 March 2008
Docbone – go and find a nce playground to play in while you think of some more videos to troll, there’s a good little boy.
CretinCrusher
Said on the 13 March 2008
Ian Terry, dimwitted individuals who initially miss the point, in this case being that he’s made of chocolate and the fairer sex, lacking self control of any kind, have no choice but to tuck in, and then proceed to over analyse the message and convince themselves of dark, racist undertones, really don’t help.
@mooch: I know, it’s terrible, he clearly pulls his nose off and crumbles is across the ice cream cones of a pair of young ladies, and yet it has reappeared in the next shot, and we all know that a chocolate man can’t regrow his nose, that would be silly. Then there’s the fact that he’s made of chocolate and still capable of movement, this seems really rather unusual, most chocolates, as anthropomorphic as you like, will not go in search of women, i call for an immediate ban due to these factual inaccuracies!
Timo b
Said on the 19 March 2008
it is an amazing adveret dont diss
Simon
Said on the 29 August 2008
Lynx smells like a toilet air freshener, or possibly those christmas trees people get from petrol stations to hang in their cars.
erin
Said on the 7 September 2008
I fucking lovee this lynx. It smells so good, its a turn on.
And its not racist cuz he sprays chocolate stuff on and he becums irresistable cuz ppl like chocolate…
Jeez pplz chillax
dave
Said on the 8 January 2009
@Silky: Thanks for the clarification.
Does it say anything on the tin like “Not to be sprayed in your mouth” or “Do not spray on food that you intend to eat”? That sort of thing?
yes it does actually lol “*Chocolate fragranced/scented bodyspray. This is not a food. Do not ingest.”
“Well, let’s just say this: the ladies paid me no attention whatsoever but I did have very sticky pits all day long.”
i have had compliments bout it so must just be you
Kazz
Said on the 26 January 2009
dont be such cynics! its funny and god its only an advert!
The Boy Of Steel
Said on the 29 April 2009
I’m wearing this right now.
And…*sniffs armpit* yes, i do believe i smell of chocolate.
But..*inspects arms* no, i have not turned into a chocolate man.
False Advertising!
Mia
Said on the 10 May 2009
This is the best smelling stuff ever.
If you’re a guy then you should buy this. Now.
On the American version [axe - same deoderants, but different name] it doesn’t have the do not ingest warnings. Maybe the English/Australian governments think we’re stupid?
Kinda sad when Americans have more relaxed safety rules.
Jack17
Said on the 5 June 2009
“Those misogynistic types out there will be cry “It’s ironical” but that’s never, ever an escuse for demeaning over half the planet’s population.”
Get a life, please. It’s not demeaning anyone, this is targetting the male viewers. Men only think of girls, when we first meet them, as hot chicks, we want to sleep with them. And there are a lot of hot chicks on this video. Its a mans paradise, and this advert is hilarious because it’s so surreal. This advert is meant to amuse the male audience not demean the females, and ofcourse get people to buy the product.
Btw you must be a strange boy to put a curly wurly under your pit
CovertJellyfish
Said on the 5 June 2009
Irony – It’s not something that flattens shirts….
Suzanne Lawson
Said on the 28 September 2009
I like it when men smell nice so I asked one man what he had on as it was so nice, and he told me it was the chocolate Lynx, so it isn’t that bad. I didn’t go bow wow wow but I did want to eat him.
Suzanne Lawson
Said on the 28 September 2009
I think people saying it’s racist are just joking.
Got Something to Add?