Lynx – Bom Chicka Wah Wah
9 April 2007 by SilkyNow, I had the feeling that when I wrote about Lynx before it wouldn’t be the last time. And here I am so soon after, puking Pulse bile once again.
You see it turns out that the “I love this country” ad was part of a series and, to my complete disbelief and horror, it was the best one in the series! No, no, it’s true.
But wait, a series of ads with a tune and a catch phrase? This is clearly a case of Lynx trying to get “Bom Chicka Wah Wah” into popular usage. Now granted, they’re going have more success then say, ooh, Argos are but “Bom Chicka Wah Wah” is no “I’m Loving It” (I mean the Macca D adverts don’t even use the bloody words any more just the “Ba Ba Bap Ba Baa” tune, for god’s sakes!). And how I’m praying it doesn’t catch on.
In fact I’d rather listen to Dermot O’Leary interview Vernon Kay on the radio whilst Janet Street Porter reads transcripts of Soccer AM to me than I would hear someone say “Bom Chicka Wah Wah”… or so I thought.
To my great distress, I caught myself saying “Bom Chicka Wah Wah” the other day as I walked to shops. I had to run home and cut my own tongue out with a Stanley knife. I then repeatedly beat myself in the face with a cricket bat (for good measure) to ensure I never, ever say those damned meaningless yet strangely offensive words again.
So let this be a warning to you all, even the hardest of hardened cynics can have moments of weakness.
Just How Bad is this Ad?
(73 votes, average: 3.41 out of 5)
52Responses:
Leslie
Said on the 9 April 2007
I think the Market one is the funniest! How can you not love these??
Beatrice
Said on the 10 April 2007
How can someone not love these? Really, quite easily. They’re awful. I feel sick with embarrassment for everyone involved with them every time I watch them. Where the hell did they get ‘Bom Chicka Wah Wah’ from as a ‘catchphrase’ anyway? It sounds like the kind of thing some spotty, bespectacled, freaky little 14 year old would say in a bid to create an in joke amongst his geeky, Adam’s-appled friends until his weightier, cooler peers beat the crap out of him for it.
Whoever came up with that tagline and those ads deserves to be deprived of their job and the last year’s worth of their wages.
Also, who exactly are they trying to persuade to adopt the ‘Bom Chicka Wah Wah’ line? Attractive young women of the kind forced to say it in the adverts? Surely not – they’re not Lynx buyers. Men? But why would men repeat something that a) women are meant to say, and b) makes those attractive women who are forced/bribed to say it in advertisements look really really really stupid?
So, Leslie, I guess my point is, since you seem to like these advertising atrocities so very much, would you please explain what their redeeming features are?
Or do you just happen to be half of the creative team that made them or someone working for Lynx PR?
James
Said on the 21 April 2007
the phrase “Bom Chicka Wah Wah” has been out for ages. I’ve never used Lynx or Axe before, but these commercials are hilarious. Have some humor, Beatrice. And please post a picture of yourself, since I doubt you look anything near decent. Jealous!
Silky
Said on the 22 April 2007
Hey James, thanks for commenting mate. But please stick to praising/slagging off or bigging up/bitching about the adverts and not other commenters, regardless of whether you think they will make you go “Bom Chicka Wah Wah” or not.
Cheers.
Dave
Said on the 24 April 2007
The whole “Bom Chicka Wah Wah” thing was actually started in the popular web series, Red vs Blue (http://rvb.roosterteeth.com/home.php). Of course, there the sound was “Bow Chicka Wow Wow”, which is mildly less annoying. I don’t know whether Lynx thought up the idea seperately or not, but being as cynical as I am, I assume they stole it.
Danielle
Said on the 24 April 2007
Omgg!
Love These 
The Supermarket Is By Far The Best =]
xxx
Aaron
Said on the 1 May 2007
Beatrice, you said that women aren’t Lynx buyers. Honestly, that assumption is more stupid than any ad they could come up with. I’d be willing to bet that more women buy men’s fragrances for the men in their lives than men buy for themselves.
Donna
Said on the 1 May 2007
My sister says the “Bom Chicka Wah Wah” is supposed to be sexual, and the ad with the woman at the dentist’s in particular is a prime example of how sex sells. Riiiiiight. If I went to the dentist’s, spat out all the toothpastey stuff and screamed “BOM CHICKA WAH WAH!” before stuffing my mouth with cotton wool pads, I would not be going home with the dentist. I’d be going to a mental hospital in a highly secure van.
-xdanikax-
Said on the 5 May 2007
omggg i love these adverts hehe and links smells sooo nice:D boys wear it:P hehe yehh how can you not love BOM CHICKA WAH WAH?! it rocks i always say it now:D i am just a bit too cool LOL x but yehh i hope it catches on like the ba da da da daaaaa im luvin it and the LETS GO BARBIE GIRL scoot scoot
that was a funny advert annyoing but funny yep but i just commented to say i love these adverts now with more bom chicka wah wah
ps..
BOM CHICKA WAH WAH! =] WAH WAH =] xx
Chotski
Said on the 7 May 2007
These are funny.
Beatrice
Said on the 16 May 2007
Aaron, seriously, what kind of a woman would buy Lynx for the man in her life? And are you honestly trying to tell me that you think Lynx are advertising to women? As though a girl would want to buy a fragrance for her boyfriend when it was advertised entirely off the back of its supposed woman-attracting powers?
I mean, really, DUH. No wonder you get off on Bom Chicka Wah Wah. Your comment explains a lot about why you like the ads so much. Duuuhhhhh.
Qwix
Said on the 18 May 2007
OMG Stop being so boring. The adverts are hilarious & attractive, everyone knows what it is advertising. For god sake, how pathetic can you get, posting a blog about how much you hate adverts. you really need to get a life & a sense of humour.
Silky
Said on the 19 May 2007
“You really need to get a… …sense of humour”?
Come on, that’s just plain hurtful.
Have you read the Stanley Knife Tea Break post? I promise, you’ll wet your panties.
Laura
Said on the 20 May 2007
Hey, these are really funny adverts and I love the smell of the lynx bom chicka wah wah range – such a turn on! =p
TC
Said on the 21 May 2007
I first remember hearing the phrase Bom Chicka Wah Wah in the 90′s on Comedy Central. A standup comedian used the phrase when describing how porno movies all used the same theme music and he used that particular phrase.
Brian
Said on the 24 May 2007
Is this really a thread about the Bom Chicka Wah Wah commercial? I have a sneaking suspicion that any one who doesnt find at least the smallest bit of humor or outright despises this commercial, probably doesnt know what it means or probably has never had a “Bom Chicka Wah Wah” experience in their life.
Not all things in life that are funny have to be witty and clever. Try loosening your belt every now and then
Jason
Said on the 25 May 2007
I think they’re funny. But mostly I think they’re bloody for taking a phrase that has been in pop culture for over 30 years and have now effectively owned it. I hear it being said all over now.
Zoe
Said on the 28 May 2007
I hate that catchphrase, so cringeworthy. Its actually quite good until those words are mentioned, just something about it is annoying you can feel everyone else is the room cringing. I thought the (Lynx?) ad where the guy had sweat bursting out of his armpits “Everybody sweats… its natural!” was funny though.
Wisey
Said on the 29 May 2007
what does “Bom chicka wah wah” actually mean then?
ive only ever heard it in the adverts which i reckon are amusing, once is enought though.
Danny
Said on the 31 May 2007
Bom Chicka Wah WOW is PORN music. That’s why they’re so genius.
Sheila
Said on the 1 June 2007
Anyone who doesn’t know that Bom Chicka Wah Wah is based on porn music has no business buying cologne or worrying themselves over cologne because they probably don’t have a sex life and have no possibility of getting one anytime soon. The humour is obvious for those of us who have ever watched a dirty movie.
just lil old me
Said on the 7 June 2007
i dont care what anyone says the lynx advert BOM CHICKA WAH WAH is the best advert alive
!!!!!!!!!!!!!!!!
bob
Said on the 14 June 2007
i tink u is all wrong the bom chicka wha wha advert is da best it is catchy and great so SHUT YA MOUTHS!!!!! (or ill shoot u in da hed)
Silky
Said on the 14 June 2007
Thanks very much for, er, da comment, bob.
Please can you restrict yo’self to opinions about adverts though and not threatening violence on people you will never meet in your life. Fo shizzle.
Cheers, Silky.
bob
Said on the 5 July 2007
u is all rong man get a life bom chick wah wah !!!!!!!!
bob
Said on the 5 July 2007
Hyaa it mee babyy bom chicka wow wow !! init mushie pea :p luv ya xx
roland
Said on the 10 July 2007
bob… i wish there was an advert trying to teach people english, and how to use it, but alas, you’d probably miss the point.
GET A REAL JOB U FAILURE
Said on the 30 August 2007
WHO THE FUCK ACTUALLY WROTE THIS ARTICLE.. JELOUS FAG.. U PROBZ ARE A FAILED INDUSTRY PROFESSIONAL (JUST LIKE MUSIC JOURNO’S ARE FAILED MUSICIANS) WHO CAN’T STAND THE FACT THAT U DIDN’T COME UP WITH WITH BRILLIANT ADVERTISING CAMPAIGN!! 1 OF THE BEST I’VE SEEN (THEY’LL B ANALYSING THIS 1 AS A CASE STUDIES 4 YEARS 2 COME).. SO GET A LIFE U PATHETIC, DRIED UP CLOWN.
WHO THE FUCK ACTUALLY WROTE THIS ARTICLE.. JELOUS FAG.. U PROBZ ARE A FAILED INDUSTRY PROFESSIONAL (JUST LIKE MUSIC JOURNO’S ARE FAILED MUSICIANS) WHO CAN’T STAND THE FACT THAT U DIDN’T COME UP WITH WITH BRILLIANT ADVERTISING CAMPAIGN!! 1 OF THE BEST I’VE SEEN (THEY’LL B ANALYSING THIS 1 AS A CASE STUDIES 4 YEARS 2 COME).. SO GET A LIFE U PATHETIC, DRIED UP CLOWN
WHO ACTUALLY WROTE THIS ARTICLE.. I DETECT JELOUSY.. U PROBZ ARE A FAILED INDUSTRY PROFESSIONAL (JUST LIKE MUSIC JOURNO’S ARE FAILED MUSICIANS) WHO CAN’T STAND THE FACT THAT U DIDN’T COME UP WITH WITH BRILLIANT ADVERTISING CAMPAIGN!! 1 OF THE BEST I’VE SEEN (THEY’LL B ANALYSING THIS 1 AS A CASE STUDIES 4 YEARS 2 COME).. SO GET A LIFE U PATHETIC, DRIED UP CLOWN.
Note from Silky: I thought these comments were similar enough to put into one comment rather than 3 separate ones. So that’s what I did with a sly edit. Enjoy.
aaaaa
Said on the 30 August 2007
only 2 ppl (silky and beatrice) say its bad – probz the competiton 4 lynx (and the sam person).. fuk the poms anyways, they have the worst dry sense of humour anyway, obviously they r gonna hate it
Leigh Gray
Said on the 4 September 2007
Hello!
Thanks for all the great responses. Sites like this are brilliant, even though as with youtube there are some responses that leave little to desire about the human race.
I’d like to just point out “GET A REAL JOB U FAILURE” is right with his/her “THEY’LL B ANALYSING THIS 1 AS A CASE STUDIES 4 YEARS 2 COME” statement. Thats exactly why I’m here.
Thanks again!
x
NO Name
Said on the 14 September 2007
OMG u guys are sooooo wrong!!! i luv these ads. They supply me with hours of rivulatingly comic nutrition to the soul. These are the only reason i stay endearingly through the excruitiatingly armaggedon-like ads. Only to see this advertisment all in its shining glory!!
I LUV U LYNX ADS!!
AND U LYNX!!
LOL?
Said on the 17 February 2008
You lot are missing the point.
The message the adverts are trying to get across is quite simply this; buy lynx and women will find you irresistible (not literally! just that they like the smell.). It doesn’t mean women will say it, it doesn’t even mean women will react to lynx at all. It’s an advert for god’s sake!
[Also, who exactly are they trying to persuade to adopt the ‘Bom Chicka Wah Wah’ line? Attractive young women of the kind forced to say it in the adverts?]
You really are missing the point. Nobody needs to adopt it. Nobody needs to say Bom Chicka Wah Wah and nobody needs to even act to it. It’s just a catchphrase and you my friend, are going OTT.
[Surely not - they’re not Lynx buyers. Men?]
As I have clearly stated prior to this, it’s the IRRESISTIBLE SEX factor that is selling this product. Men, are the buyers.
Bow chicka wah wahh
Said on the 15 March 2008
Beatrice,
you have got some ****d up mind
i dont think there would be anynoe who would agree with your poiint f view …
andy
Said on the 3 May 2008
lol
weired
james
Said on the 13 September 2008
the saying became quite popular after being aired on friends. its the episode with free porn and Rachel starts walking round the house singing the bom chika wow wow tune.
out of all of them the supermarket is by far the most cringing. the girl is a model not a dancer and the way she half jumps/judders/thrusts herself over to the guy just looks embarrassing, not alluring.
frankie smales
Said on the 1 March 2009
how dare these people for detesting the lynx adverts
i think that they’re pretty smoking hot especialy the one where
this horny sexy lady ripps off this deligates clothes because
of the scent drove her wild and what a turn on i must add
and these sad complainers need to get a new hobbie because
complaining about tv ads it is not a hobbie but an obsession
and it is getting a tadd old now and lynx ads rules.
frankie smales
(lynx tv advert fan)
Wetdog
Said on the 1 March 2009
Spray those banging pits man.
Lynx Bom Chicka Wah Wah TV Worst Adverts | Wood TV Stand
Said on the 31 May 2009
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Neil
Said on the 17 June 2009
I think the entire readership of Nuts and More descended on this article, as a single, adult male, the advert makes me cringe, but then again, I haven’t read lad’s mags since 2000. I still watch Top Gear though.
I’ll admit, no woman has ever said Bom Chika Waa Waa to me, not that it would matter. Any woman was to say that to me out loud, IRL would be greeted by me laughing my arse off at her complete dumbness …and I sincerely doubt that’d get me into her knickers.
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 7 July 2009
Lynx smells like my gran’s living room did after she’d lain dead in it for a month.
Archer
Said on the 7 July 2009
See… now I’m thinking about a dead old woman lying in a living room with a porno music soundtrack.
That’s not right, surely?
frankie smales
Said on the 8 July 2009
infact all the women who appeared in the lynx adverts
formed an saucy pop group called the bom chicka wah wahs
and did an one hit wonder pop song called bom chicka wah wah
an very funxy song and it funny and rather sexy song and it is
somewhare on youtube.
frankie smales
(retro tv advert fan)
CovertJellyfish
Said on the 8 July 2009
Necrophillia… Tasty… Anyone for a month old prawn?
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 8 July 2009
I used to be into necrophilia.
Until some rotten twat split on me.
CovertJellyfish
Said on the 8 July 2009
Necrophilia always reminds me of the old fosters ad “Crack open a cold one”
Archer
Said on the 8 July 2009
Necrophilia? Over my dead body.
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 9 July 2009
I was also into necrophilia, bestiality and S & M.
But I realised it was like flogging a dead horse.
Archer
Said on the 11 July 2009
All this necrophilia leaves me cold.
CovertJellyfish
Said on the 11 July 2009
If they are fresh though you can have a tasty steak when your finished….
Brings a whole new meaning to the term “roadkill” doesn’t it…
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 11 July 2009
It used to be a lot easier to get corpses in the past.
Mind you, someone did warn me that it’d become more & more difficult to get a stiff the older I got…
Another Ad Hater
Said on the 11 July 2009
Did anyone know that the “Bom Chicka Wah Wah” can be heard in the game Guitar Hero 3?
It must be because it’s sponsored by Axe (the American version of Lynx).
Camzie
Said on the 26 March 2010
In all honesty, i actually say the phrase “Bom Chicka Wah Wah” at least once a week.
Like when my boyfriend is getting changed, or if some one says something extremely sexual or if i see too of my friends making out,
The advert was crap but the phrase was brilliant
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