Lenor - Concentrate | TV's Worst Adverts

Lenor - Concentrate

17 February 2008 by Silky

Did you know that if we all switch to Lenor Concentrate instead of using horrible old bulky Lenor, err, Unconcentrated we could take up to 14,000 lorries off the road each year?

Yep, you’ve guessed it, it’s another bloody “You’re destroying the environment, you bastards!” advert.

Because, you see, the bottles used in Lenor Concentrate are littler… so you get more on a lorry… so you don’t need so many lorries… so we wont kill the planet… so our kiddies can live in peace and harmony with polar bears forever.

Ahh, innit little

Ooh, hang on, what’s this article in the paper I’m reading?

“Fuel duty rise…”

yada yada yada…

“Cost of motoring up…”

yada yada yada…

Ohh, here we go: “Hauliers particularly badly hit”.

Now I wonder, is it a coincidence that the cost of transporting goods around this fair isle is rising dramatically (yeah, thanks China, buying all our oil…) just as Lenor try to make us to buy a smaller bottle “to take lorries off the road”?

No, I don’t think it is.

Of course taking those lorries off the roads could have a positive impact on the environment, I don’t know (as this will shock you but “I’m not an expert”), but it will definitely save Lenor money.

So why make us feel bad by lying to us?

Here’s my advice, just stop making the big one Lenor and save us from the guilt.

8Responses:

Joanna Butler

February 18th, 2008 9:12 am

god i hate that smug bitches face as she is hanging her washing out.
Dave

February 18th, 2008 6:59 pm

Good article, don’t think we look into the reasons for some companies adverts enough. Good old Lenor, they’re doing it for our kids and fluffy baby Polar Bears ahhh! True altruism no benefit to them then, just a halving of their transport costs and how many people will be bothered to water the concentrate down so end up buying more. The managing directors deserve a sainthhod.
chris

February 18th, 2008 7:54 pm

i feel sorry for their transport department, the delivery drivers have pretty much been given their notice on public tv!
Keith

February 19th, 2008 1:53 pm

I used to like the Welsh accent til I heard this child’s voice over “cos it’s concen tray-ted”…

Yes, I feel sorry for the lorry drivers too.
Sue

February 24th, 2008 8:09 pm

Yes, I also loathe this advert, especially the woman shaking her washing. And what is a juggernaut doing going down the country lanes anyway??
Fiona Black

February 28th, 2008 7:45 am

I too am disgusted by this ad. I have always used lenor but no longer. The reason being my husband is a lorry driver already working in excess of 60 hours a week to make a decent living. So why would I buy a product that threatens his job?
Stuart

March 4th, 2008 7:18 pm

[quote]And what is a juggernaut doing going down the country lanes anyway??[/quote]

Following its sat nav? ;o)

I live in Wales and I have been asking the locals where they think the accent is from - noone can work it out…..!
R E Krishna

August 19th, 2008 12:49 pm

We could get even more lorries off the road if we switch to Heineken/Spitfire/Johnnie Walker’s concentrate (substitute as appropriate) as well.