Lenor – Concentrate
17 February 2008 by SilkyDid you know that if we all switch to Lenor Concentrate instead of using horrible old bulky Lenor, err, Unconcentrated we could take up to 14,000 lorries off the road each year?
Yep, you’ve guessed it, it’s another bloody “You’re destroying the environment, you bastards!” advert.
Because, you see, the bottles used in Lenor Concentrate are littler… so you get more on a lorry… so you don’t need so many lorries… so we wont kill the planet… so our kiddies can live in peace and harmony with polar bears forever.
Ooh, hang on, what’s this article in the paper I’m reading?
“Fuel duty rise…”
yada yada yada…
“Cost of motoring up…”
yada yada yada…
Ohh, here we go: “Hauliers particularly badly hit”.
Now I wonder, is it a coincidence that the cost of transporting goods around this fair isle is rising dramatically (yeah, thanks China, buying all our oil…) just as Lenor try to make us to buy a smaller bottle “to take lorries off the road”?
No, I don’t think it is.
Of course taking those lorries off the roads could have a positive impact on the environment, I don’t know (as this will shock you but “I’m not an expert”), but it will definitely save Lenor money.
So why make us feel bad by lying to us?
Here’s my advice, just stop making the big one Lenor and save us from the guilt.
Just How Bad is this Ad?
(9 votes, average: 4.44 out of 5)
8Responses:
Joanna Butler
Said on the 18 February 2008
god i hate that smug bitches face as she is hanging her washing out.
Dave
Said on the 18 February 2008
Good article, don’t think we look into the reasons for some companies adverts enough. Good old Lenor, they’re doing it for our kids and fluffy baby Polar Bears ahhh! True altruism no benefit to them then, just a halving of their transport costs and how many people will be bothered to water the concentrate down so end up buying more. The managing directors deserve a sainthhod.
chris
Said on the 18 February 2008
i feel sorry for their transport department, the delivery drivers have pretty much been given their notice on public tv!
Keith
Said on the 19 February 2008
I used to like the Welsh accent til I heard this child’s voice over “cos it’s concen tray-ted”…
Yes, I feel sorry for the lorry drivers too.
Sue
Said on the 24 February 2008
Yes, I also loathe this advert, especially the woman shaking her washing. And what is a juggernaut doing going down the country lanes anyway??
Fiona Black
Said on the 28 February 2008
I too am disgusted by this ad. I have always used lenor but no longer. The reason being my husband is a lorry driver already working in excess of 60 hours a week to make a decent living. So why would I buy a product that threatens his job?
Stuart
Said on the 4 March 2008
[quote]And what is a juggernaut doing going down the country lanes anyway??[/quote]
Following its sat nav? ;o)
I live in Wales and I have been asking the locals where they think the accent is from – noone can work it out…..!
R E Krishna
Said on the 19 August 2008
We could get even more lorries off the road if we switch to Heineken/Spitfire/Johnnie Walker’s concentrate (substitute as appropriate) as well.