Lanacane – Anti-Chafing Gel
29 April 2009 by SilkyAre you grossly overweight but too lazy to go on a diet or, God forbid, do some exercise?
Are your body parts – that, not wishing to patronise you, probably resemble over-inflated balloons – terribly, terribly sore from all that nasty chaffing?
Then have we got the lubricant for you!
Yes, it’s the latest advert from Lanacane:
If only all the horrifying pain and suffering that goes on in this world – you know, and not just being too fat and wearing cheap synthetic fabrics – could be prevented just by greasing yourself up like a chip shop worker’s hair.
Just How Bad is this Ad?
(40 votes, average: 4.23 out of 5)
21Responses:
Vinnysimmo
Said on the 29 April 2009
Interesting Carlton-style dancing from the man in blue…
CovertJellyfish
Said on the 29 April 2009
Cool, now at least now I don’t have to be embarassed about buying lube anymore……
Simon Breadbin
Said on the 30 April 2009
I’d forgotten all about this advert, it’s what it doesn’t say that makes me shudder. Not one of those people in that advert actually need the stuff (with the possible exception of the dancing prick in blue). I can think of a much more accurate pitch.
FULL SCREEN SHOT OF MAN / WOMAN SLOWLY EATING WITH MOUTH OPEN
PULL BACK TO REVEAL GROSSLY OVERWEIGHT LATE TWENTIES IN DARKENED ROOM, SURROUNDED BY DIRTY PLATES, SOUND OF CHILDREN PLAYING OUTSIDE, A FLY BUZZES AGAINST WINDOW
“Summer is just around the corner and you’ll inexplicably want to parade your pale, sweaty, ill-advisedly tattooed folds before an increasingly horrifed public. Prevent those disgusting red blotches under your arms, and probably spreading out of your arse crack like a scabrous red ivy from getting any larger by covering yourself head to toe in grease. Remember, this IS a long term solution, and so you can go on gorging yourself on deep-fried carbohydrates and sugar without having to think that if you’re getting friction burns from just fucking MOVING then you’re probably only a couple of pies from death. Actually go on, just eat them, you’d be doing us all a favour you dirty stinking pig.’
this is a good ad
Said on the 1 May 2009
Me and my mummy use it.
H
Said on the 1 May 2009
You need Noob Lube,
Yes you do.
this is a good ad
Said on the 2 May 2009
My mummy says that H stands for homo.
Ian
Said on the 5 May 2009
lol, I had forgotten this advert. wow, it really is bad…
The Hedge
Said on the 19 June 2009
I remember seeing this, and just redubbing it mentally as:
“If you chafe when you walk, YOU FAT!!”
Lefinch
Said on the 19 July 2009
Look at it this way guys, it’s the first time the big guy in blue has probably ever got any excercise.
Phill
Said on the 28 July 2009
It wasn’t till I came here that I even realised there was a fat bloke in the background, because of that stupid womans gurning and crap ‘mumsy’ type ‘dancing’ and knowing nod to the viewer.
R E Krishna
Said on the 29 July 2009
Anti-chafing gel…hmmmm. A product which reduces friction. Same as WD40 then.
Wank Bingo, more like. (oops wrong Ad!!)
Teabag
Said on the 20 August 2009
If you’re going to use balloon characters at least do something like this: http://www.youtube.com/watch?v=qH1uo4UcPl4
No chaffing there.
Coffee Bean
Said on the 20 August 2009
Probably a lot of chaffing. The Durex advert was boring.
Stoofdawg
Said on the 3 November 2009
What makes it all worse for me is with all that dancing, they’re also going to be very sweaty down there too
KP
Said on the 1 June 2010
I suppose no one here realized that exercising itself can cause chafing. If those horrible, worthless slobs’ thighs hurt when they work out, they’ll give up. And then how will they ever be as beautiful as you.
Holly
Said on the 4 June 2010
chafing isnt just a problem for overweight people though. i wear a size 12/14 (and no, thats not overweight) I’m a confident 23 year old and I have issues sometimes with chafing. its not because of fat, i’m just built in a way that means my legs touch at the top. lots of people have this, britney spears for example and beyonce. its uncomfortable and whilst the advert is amusing i think people on this thread are losing sight of what this website is all about…laughing at the funny advert not ridiculing people who need the product.
i bought this product and now i feel as beautiful as i look because i dont have to worry about any discomfort and can happily wear shorts and skirts in the summer now.
you ought to be ashamed of yourselves, if people are overweight that’s their business and i dont think that this product endorses being overweight, it simply offers a solution to the pain caused by normal everyday activities.
perhaps if people such as yourselves too more notice of ‘omega 3′ fish finger adverts or any other ‘brain foods’ then you might not be so closed minded.
regards,
(not so) fatty.
ozzie
Said on the 16 June 2010
well said Holly. Im a size 8 and have found this product an absolute godsend whilst on holiday in hot places, down the beach and also when exercising. So im a fat slob then am i all you ignorant people out there?yes, its an awful advert, but as usual people stereotype and get vicious. my sister is bigger, size 16 and she doesnt need it, so what does that say eh? hmmm
regards, definitely not so fatty!
Jay
Said on the 27 June 2010
Here here, Holly and Ozzie! I’m size 12 and do a lot of walking/running as part of my health’n'fitness gubbins… If anyone here had run a half marathon they’d know all about chafing, oh yes. But I doubt they have, owing to the fact they’re all indoors on their computers being mean about overweight people! This stuff works wonders, and (heads up girls) is a fab makeup primer too. All that said, the ad IS awful and they do indeed seem to aim it at a ‘certain’ target audience… Loving the tipsy aunt at Christmas dancing from the lady in the ’50+ Catalogue’ skirt.
But not everyone who uses the stuff looks like that, promise
Oliver Chettle
Said on the 28 June 2010
As per the above three comments, the smart alecs don’t know what they are talking about. I started having this problem when I was seventeen, six foot one, and weighed just over ten stone. I still have it now. I may weigh a bit more, but not much, and this problem started when I was skinny, and many people who really are fat (which I am not) don’t have it.
Oliver Chettle
Said on the 28 June 2010
Having looked into this a bit more (I’ve had this problem for years without being aware there are special products for it, I’ve always just used ordinary skin creams after the event), I see that one of the core markets for anti-chafing products is long distance athletes and triathletes. I really is just a matter of how the body is structured. If two opposed moving body parts are unusually close together, they will chafe, and it makes little difference whether there is fat or muscle below the skin.
Dana
Said on the 4 July 2010
To me the commercial portrays an uncomfortable & restricted feeling (much like rubbing two balloons together). Then after using this product, you can move with ease & feel lighter than you are. I am a heavy person & I always feel heavier when I chafe. This commercial is not at all offensive to fat people, as it has thin people dancing around. I think the point is that you “feel” fatter than you are when you are chafing. Don’t be so sensitive, and find something really offensive to focus your energies on. I think these negative comments could make heavy people feel worse than they should about using this product to get relief. Chafing effects every human with skin that is active regardless of size.
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