So, you want to highlight the speed of your new processor chip. How are you going to do it?

Let’s get the chips to do Speedway. No, too far fetched.

Let’s get the chips to do Speedballing. No, doing drugs is too negative a message.

Let’s get the chips to go Speed Dating. Ha! That’s even more far fetched than doing Speedway.

Oh, that’s the one you’ve picked.

Did you think that speed dating has appeal to your target audience? You did, didn’t you? I’m afraid you were wrong.

Did you think it would make them buy your chips? You did, didn’t you? I’m afraid you were wrong.

Did you think it would make them say “What the monkey are computer chips doing speed dating?”? You didn’t, did you?

I’m afraid you were foolish.

Judge for yourself.