Imodium Plus – When You Had Diarrhoea This Morning
23 September 2008 by Darren ForemanNote From Silky
Hoorah! Here’s the first post from another of TV’s Worst Adverts new writers – Darren. Let’s hope you make him feel as lovely and welcome as you did Ian.
When You Had Diarrhoea This Morning
Now then, I understand that some products, medicines specifically, can be difficult to advertise.
And if they treat symptoms which punters may not wish to admit to having – even to a pharmacist let alone anyone else – it’s important to get the product name out there. The sufferer is empowered to pick the product off the shelf, and the company therefore increases sales: everyone’s a winner. To sum up, I have no problem with diarrhea tablet adverts appearing on TV.
What I have a problem with is being accused of having the shits. And I have a very fucking big problem with being accused of having the shits every fucking day.
Here’s my bone of contention: Imodium Plus’s advert starts with the phrase “when you had diarrhoea this morning”. Now let’s clear this up: I DID NOT HAVE DIARRHOEA THIS MORNING.
9 times out of 10. No, 99 times out of 100! No, in fact, I can’t remember the last time I had diarrhea, and it’s not something you forget in a hurry. And I eat a lot of curry.
So I really resent the implication, and not just on a personal level – I just do not accept that there are enough people in the UK each day who warrant the accusation that they suffered a brown rage attack that morning.
I could be wrong. Maybe masses of people do have it each morning. But if that is the case? Shut the fuck up about it! I don’t want to know!
Ewww, really. Come on!
People on my train to work? In my local? In the queue at Subway? Half of them have got the shits?
Well thanks for letting me know, I don’t fucking think.
As for the sufferers themselves, well, do they give each other knowing glances? Form support groups? Is diarrhoea something the sufferers of could draw strength from knowing there are other people around who understand what they’re going through?
No. It isn’t. It’s just the shits.
I understand the strategy. And I believe it could and would work for other products. If you’re advertising on Bravo or Nuts TV or Movies4Men then maybe you could try “When you had a hangover this morning…”. You could make people feel fantastic by advertising condoms with “When you had sex this morning…”.
But, really, for fucks sake, diarrhoea? Have a word!
In fact, have the word “If”.
Just How Bad is this Ad?
(15 votes, average: 4.33 out of 5)
16Responses:
Paul
Said on the 24 September 2008
Haven’t seen the ad, but thanks for making me laugh out loud at work!
Simon Breadbin
Said on the 24 September 2008
Arf!
If we’re not being accused of having the shits, we’re depicted as sitting round a table discussing how we’re so constipated we’ve just shat a diamond. I’m glad the woman in the advert was able to continue her day of laughing, coughing, sneezing, and carefree farting though.
Kloschzin Karzody
Said on the 4 October 2008
This dude is nowhere near as funny as the guy who usually writes these. Can we have some better writers please?
rudedoodle
Said on the 9 October 2008
is this site dead? it doesn’t seem to be updated anymore.
Silky
Said on the 13 October 2008
Don’t panic rudedoodle, it’s not dead – it’s just resting.
It’ll be back running soon… honest.
richard
Said on the 28 October 2008
have you noticed they always increase the frequency of the ad around the turd of every month
Millie
Said on the 29 October 2008
It makes me feel a bit ill that after having the shits she touches, kisses and shares popcorn with her friend.
even if she washed her hands copiously that’s just a bit gross.
Ian
Said on the 4 November 2008
Personally I think they should use the tagline I just saw on Karen Taylor. “For when clenching just isn’t enough” I think that gets the point across better.
Mike Middleton
Said on the 16 November 2008
Darren, spoken like a man there. And, as you can tell, this is mainly for women.
Now, men get the shits, true, but this ad was aimed primarily at women who get diarrhoea around the time of their period. And there are a lot of them. And they don’t treat that diarrhoea. And diarrhoea is really bad for you: it kills over 2 million people a year. Not THAT funny. And the people that suffer very badly from it certainly don’t find it funny.
Tell you what the ad DID do though, sold shitloads of imodium
Stan
Said on the 6 January 2009
lmao. this bit of reading during my insomiac hours really had me laughing (quietly). loving the ‘when clenching just isnt enough’ from Ian loooooool
ay dear me
rik o shea
Said on the 5 July 2009
nurse ! nurse!! NURSE!!!!!!! to late ive shit myself.
rik o shea
Said on the 23 November 2009
suggestion for an alternative ad , arse , exploding its contents all over the camera, then cut to guy with microphone who announces`,`have you just experienced one of these? you have? then you need our patented one size fits all BUMPLUG ™ , triple `o`ring seals ensure no blow`by, buy yours today!!!!! remember BUMPLUG ™ if not completely satisfied return for full refund.
Adam Brooks
Said on the 3 May 2010
Whenever i have diarrhea, i just take some Diatabs or Imodium tablets and it gives me some relief after a few minutes.”*~
Granite Tiles ·
Said on the 8 November 2010
diarrhea is far from deadly but it is sure hell annoying and it sucks _
Tim Toaster
Said on the 9 November 2010
When your hot to trot and the shits say not. Take this toss.
leotraderpro
Said on the 8 September 2011
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