HSA – Hey Just Say

23 March 2008 by Silky

There are many things that I did as a child that I don’t do now.

I don’t wet the bed.

I don’t suck my thumb.

I don’t talk to imaginary friends.

Although I can’t vouch for the first 2 childish habits, the woman in the HSA advert below seems not to have grown out of talking to imaginary friends:

Don’t be too quick to judge her though.

Because, as we all know, women are all feeble minded, delicate flowers, who are unable to comprehend – let alone cope with – the complexities of family economics and the hard realities that may result. So it’s perfectly understandable that she’s started taking financial advice from the sleeve on her jumper.

You see sometimes when a woman is struggling to balance the fact that her family has a fancy new car with built in DVD player (God forbid they have to actually talk to the kids on a journey!) and that her kids have iPods (iPods, I tell you!) with the fact that she needs to spend 100 quid on a new pair of glasses her brain turns from jelly (it’s resting state) to jam (and may even begin to trickle from her ear).

These are the times when a woman needs the reassurance, guidance and support of her imaginary friend/sleeve of her jumper.

I can’t help but feel the imaginary friend/sleeve of her jumper should really be saying “You should have gone to Specsavers” and “NHS dentists are really very reasonably priced” (although I grant you it’s easier to get on the Sex Offenders Register than it is the books of an NHS dentist) and “Just get some Ibuleve and make him kip on the floor” rather than “Take out private health insurance”.

But that is often the trouble with listening to items of knitwear when it comes to fiscal matters – always the expensive option. That’s what happened to me when I asked my bobble hat what I should have to drink with my Happy Meal last weekend. It’s just lucky that McDonald’s don’t sell Cristal, is all I’m saying.

Anyway, what I mean to say is “Women – stop listening to your jumpers”.

Just How Bad is this Ad?

1 Star2 Stars3 Stars4 Stars5 Stars (33 votes, average: 4.55 out of 5)

5Responses:

  • Said on the 15 May 2008

    This advert infuriates me. Not only because the “Hey, just say” line is SUCH a stretch but even though the Rabbit of Caerbannog flopped miserably the first time round, the suits thought it was worth a second go…with an object that only mildly amuses a three year old. Less wacky this time around, but way wetter.

    Top breakdown of this one, Slinky.

  • Said on the 8 June 2008

    This ad would have been more effective if the family wasn’t traveling in such an expensive car, and jesus christ they could have hired an actual actor to play the father not that incompetent clown.

  • Said on the 27 May 2009

    It appears this advert has returned to our TV screens once again. The only thing different is an annoying spinning logo at the top saying “HSA soon to be Simply Health.”
    I fucking hate this advert so much. The woman is just stupid for talking to an INANIMATE object, namely the puppet formed from the sleeve on the woman’s jumper. If I ever got a hold of that jumper, I would take a pair of fucking scissors to that puppet!
    Everytime I see this ad, I have to reach for the remote and hit that mute button. I’m so sick of hearing the poorly voiced HSA which sounds like “Hey Just Say.”

  • Said on the 17 June 2009

    This is a reference to HSA’s last lot of adverts from a few years back with the sock puppet duites being performed by a rabbit voiced by the bloke from the Heinz New York Deli ad, sadly this rabbit did not kiss another man, or even another rabbit.

    Also the advert seems to be pointing out that they won’t be HSA anymore? Why push your old name, just change your name and push that …oh wait, that’ll cost you a gimmick… nevermind.

  • Said on the 26 June 2009

    Hate this advert, why oh why do they out such crap on, whoever came up with the advert should be shot!!!! “Hey Just Say!” So annoying!

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