Here’s an old one that’s come back to haunt us again.

Before I get going, surely that should be “This is what Honda sounds like” or am I missing a trick?

I’ve been a really big fan of Honda adverts in recent years. They’ve produced some absolutely superb stuff (See here, here and here for proof).

So this ad is more then a little bit disappointing:

In fact it’s more than disappointing. It’s completely pointless. It’s pompous beyond belief and surely only cements the Honda civic place in the affections of Classic FM listening wankers.

What makes me angriest about it though is that the one sound missing from the advert is the one I’d love to hear the most: the sound of a Honda civic running down a choir in an abandoned car-park.

Maybe I’m being too hard on it, but I think that the previous adverts I’ve linked to above really connected with people. Although there’s the odd parody of the choir advert, you only need to see the advert for 118 below to see what an impact the “Cogs” advert had on TV adverts:

Come on Honda, make another classic for us.