18Responses:

• Leigh

  August 13th, 2007 10:46 am
  

  Right let me set the story straight with your comment. This advert was the brainchild of my younger brother Blake and his Design Partner Will who work for Inferno. This is the second advert he has done for Hiscox Insurance and was conceived before the floods in the UK so no its not in bad taste or rubbing salt into the wound, just bad timing from the weather. So maybe I’m bias cos its my little brother but no this advert is absolutely amazing. It made you want to watch it till the end and prevoked feeling from you. Isnt that what advertising is all about? Hiscox insurance policies cover what smaller insurance companies call ‘act of god’ claims, so like i said its not in bad taste just making a point to what their policies cover.

• Silky

  August 14th, 2007 5:20 am
  

  Hi Leigh,

  Thanks for the comment and I’m glad you have such strong family loyalty.

  As I said, I think the quality of the advert itself is absolutely fantastic. I did sit and watch all the the end (although I sat and watched all to the end of the Sun BINGO one too). I think that Blake has done a very good job here.

  But my point was more that Hiscox could have made the decision not to run this advert given recent events. If slots were bought and paid for, could they not have chose to run an alternative advert at the very least?

  Do you know if Blake has any more Hiscox ads coming up?

• Leigh

  August 14th, 2007 8:52 am
  

  Thankyou for the reply. As far as I know they have no plans for anymore at the moment but I doubt it’ll be the last we see. The running of the ad was down to Hiscox, Blakeand Will were the brains behind the actual advert. They needed the thunderstorms for the ad and was filmed on location in Toronto last month. Also the amount of money that Hiscox poured into the campaign I doubt that they would’ve pulled the ad as it got released across terrestrial, cable and satellite. And the whole point of them sticking to this would’ve been because of what has happened. I’m a trained designer and this is how the whole advertising thing works. Its to make the consumer think, remember and react to a product.

• Justin Moy

  August 15th, 2007 8:25 pm
  

  I like the Ad.

  Whats the music? I realy love it!

  JM

• John Doe

  August 16th, 2007 6:16 pm
  

  i work for hiscox and the ad was actually trimmed quite a bit as we were aware that the rain scenes might be a bit insensitive due to the recent floods. they were filmed at least a month before the floods occured. the ad originally had a much longer scene with the couple sitting on the cars and panned back with lots of other people in knee deep rain.

  The whole ad campaign cost millions and to pull the ad because of this would have been too costly. As Leigh said, blake and will done a fantastic job on the advert but i think our previous advert was much better anyway, this one i personally felt was a bit cheesy

• mark

  August 17th, 2007 6:32 am
  

  the phrases ‘what makes something beutiful’ etc have nothing to do with insurance, is your insurance policy beutiful?

• Silky

  August 18th, 2007 8:28 am
  

  Thanks for the comment John Doe, I hope that the millions that Hiscox spent are worth it.

• Samuel

  August 21st, 2007 11:05 am
  

  Any chance of finding out about the music? I thought the advert was brilliant!

  Thanks

• AJ Batchelor

  August 27th, 2007 7:56 pm
  

  Great ad guys, any chance of finding out the music?

• David

  August 30th, 2007 6:46 pm
  

  Im also trying to find out who does the music….

• Silky

  August 30th, 2007 6:59 pm
  

  I think this is a job for Leigh.

  Leigh I don’t suppose you could ask your brother what the music is from the advert could you, please?

• Jack

  August 31st, 2007 5:07 pm
  

  High stumbled across this page looking for the music on the Hiscox advert… apparently its off Rebelski’s “Thanks for your Thoughts” album, track 4: “The Swarm”?????

• chris

  October 4th, 2007 1:23 pm
  

  Leigh, YOU ARE A F*CKING PRETENTIOUS PRICK.

• Leigh

  October 4th, 2007 3:55 pm
  

  Why am I as you so eloquently put it A F*CKING PRETENTIOUS PRICK for sticking up for my younger brother?

• tea

  August 6th, 2008 11:20 pm
  

  All of the above comments are just pure LULZ.

• Jo

  August 19th, 2008 7:39 pm
  

  It is indeed Rebelski’s “The Swarm”. Absolutely gorgeous advert - one of those ones that makes me walk back into the room to gawp at. Very few adverts these days make me buy the product that the ad is purporting to sell, but I do tend to investigate the music further! And thus I stumbled over this website

  Rebelski at Last.fm
  http://www.last.fm/music/Rebelski

• Josh

  August 28th, 2008 6:51 pm
  

  I’m sorry guys but i’m going to have to disagree with you about the sensitivity issue of the advert. Just because the advert shows rain & flooding doesn’t make it insensitive, it just offers a solution for a problem that is now a reality. Calling this advert insensitive would be the same as calling the government’s Anti-speeding campaign insensitive or the NSPCC adverts insensitive. They all merely address head on problems that we all face in our daily lives. To question adverts like this begs the question ‘Where do you draw the line?’ Should we not allow adverts for alcohol because its insensitive to those families that have had a loss due to alcoholism…? I think we all need to use a bit of common sense here.

• Mark

  September 12th, 2008 3:59 pm
  

  One day all adverts will be made this way

  Chris it’s OK to be wrong

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