Over the years, TV’s Worst Adverts has been accused of many things: being a funking clown, having inappropriate relations with badgers, and most frequently of all, having no sense of humour. What. So. Ever.

This is mostly because TV’s Worst Adverts thinks that “irony” is something that looks a bit ferrous. And TV’s Worst Adverts thinks that wit is the lowest form of sarcasm.

But compare to the 200 (or so) mirthless Jim Davidsons who have complained about the Heinz New York Deli Mayonnaise advert, TV’s Worst Adverts is funnier than watching a monkey playing the drums after you’ve smoked your own body weight in woolers.

If you could imagine such a thing!

Yep, it seems that the sight of 2 men kissing, even though it’s a peck on the lips, even though it’s clearly part of a joke, even though it’s about as offensive as a tin of magnolia paint, is too much for the homophobic bigots trapped in the narrowness of their own Daily Mail addled minds.

So Heinz has pulled the advert after the back-woods, yokels complained that it was “inappropriate to see two men kissing”, you know, like they do when men celebrate scoring a goal in big, gay, men-on-men football.

Others - who were previously believed not to have yet evolved enough to use a phone - complained the advert was “unsuitable to be seen by children” and that “it raised the difficult problem of parents having to discuss the issue of same-sex relationships with younger viewers”.

However, what many haven’t thought about during this whole debate is the constant barrage of adverts showing men and women kissing which raises the difficult problem for same-sex parents having to discuss the issue of different-sex relationships with younger viewers.

Anyways, one of the reasons this advert has proven so shocking to viewers with lower IQs is that same-sex relationships on TV were previously limited to Luke being bummed over the bonnet of a car in Hollyoaks and that bird from Pushing Daisies tonguing another bird in a Liverpudlian cul-de-sac.

Other than that, same-sex relationships have never been shown on TV. Nor ever mentioned. Nor has anyone on TV ever even thought about it.

On top of this, British children have never before been exposed to such blatant displays of homosexuality on the TV screens, in front of which their lazy, distant parents plonk them, before in their short lives. Accusations that the majority of male children’s TV presenters were as “camp as Christmas” were dismissed as “outrageous, Sweetheart!” by an anonymous spokesman for that group whom I recently met on Clapham Common.

But it’s not just the ignorant, hate-filled pissdrips who have come out of this one badly. Heinz also seem to have more than egg on their faces since they cowardly pulled the “gays” off. They have faced claims of being spineless, of being no better than the homophobes who complained and that their advert was based around the inherent fact that “homosexuality is funny”.

Regardless of TV’s Worst Adverts own sexual preferences, we here at TWA like the advert. I think the joke is actually that the family haven’t noticed that their mum, who clearly was a woman at some point, is now a bloke from a New York deli.

If I were being really picky, just to say something negative, I get the feeling that the man is about as authentically from New York as my Yankees baseball cap is. That’s not to say that he was also made in a sweatshop in Vietnam just that he seems a bit too NYC to be real.

But more so, I really dislike this adverts regressive depiction of the modern British family, in that “Mum” is still the one who makes the sandwiches.

Come on Heinz, it’s not the 1950’s you know. “Dads” make sandwiches for their families too.

Fuckers.