Heat – Beyoncé Knowles Perfume Advert Banned By ASA
17 November 2010 by SilkyI must confess that I didn’t actually see Beyoncé’s Heat perfume advert – in which you can see *part* of Beyoncé’s breast for a second or two! Ding dong! - on TV before it was banned but fortunately all 14 members of the Sister Mary Chastity Society (East Grinstead Chapter) did.
And not only did they see it, they took umbrage at it, they picked the phone to the Advertising Standards Authority and they complained about it. So well done with that.
Not really. It wasn’t the uber-prudes of the Sister Mary Chastity Society – be it East Grinstead or any other Chapter – who complained but regular uptight folk like you and me. But I don’t have an issue with people complaining (I know, I know, very magnanimous of me), that’s what the ASA is there for. If you thought I objected to people objecting you are wrong.
But here’s what the ASA said about the complaints they received:
“Several complainants had told us their children had seen the ad broadcast during the middle of the day around family programmes.”
And that’s something I really do object to: parents that delegate the care of their children, during the middle of the day, to the TV and then have the nerve to complain about the job it’s doing:
“Not only did the TV expose the kids to part of Beyoncé’s breast but it forgot to make them their dinner and it didn’t changed the youngest’s nappy despite it very obviously being dirty!”
But this hypocrisy was enough for the ASA to ban the advert from being shown before 7:30 in the evening. Interestingly they also described the advert as “unsuitable to be seen by young children” which, coincidentally, is exactly how I feel about most of the programmes shown during the middle of the day. After all, if you really want to disturb your children with some inappropriately-timed sexually-provocative behaviour forget about Beyoncé adverts – it’s Loose Women you want them to see.
Anyway, enough of that “think of the children” nonsense. This is TVs Worst Adverts not Britain Most Hypocritical Parents so here’s your chance to see an exceedingly sweaty Beyoncé (on Heat) writhing around, moaning and, at one point, briefly exposing part of her breast.
And seeing as this is a webular blog, you can watch it during the middle of the day if you so wish. I just hope, for their sakes, there aren’t any children online right now…
14Responses:
GF
Said on the 18 November 2010
Filth, absolute filth.
squeezy
Said on the 21 November 2010
I..er, actually quite like this one, aside from forgetting it was actually about perfume. Ahem!
Silky
Said on the 21 November 2010
Is that solely because it made you want to have a Wii Party with JLS, Squeezy?
squeezy
Said on the 21 November 2010
Ha ha, er.. not quite Silky!
mikey.l
Said on the 28 November 2010
Lol, not THAT bad is it? Nothing wrong with side boob. Could be shorter and more to the point though. Better than that bollock naked prick from Lacoste!
Reminds me when they tried to ban the Citroen Xsara ad.
squeezy
Said on the 17 December 2010
Saw this on the telly tonight, and it looks even better on the big screen. So..er what was it about again?
euch
Said on the 30 December 2010
Hey I’m watching you………
Matt
Said on the 21 February 2011
mmmmmmmmmmmmm….. nup, nothing wrong with it form where im kneeling {cough cough} I mean …standing
Mossop
Said on the 9 March 2011
Can we see the muff?
Philbert
Said on the 20 March 2011
Always seems a bit pointlessly ironic to me, advertising perfume.
You don’t need it, so you can’t suggest a purpose.
You can’t smell the ad, so you can’t show what it’s actually like.
You can’t see it, so really what are you showing ? may as well be on radio hehe
And I think Beyonce needs a shower – she looks like she’s been lay in a bath of lard from where i’m sat – or is that vaseline on the lens ?
Seems the ads are about as much use as the water, gas, and electric companies telling us they exist too – i’m sure if we need it we’ll find it without any soft porn
(and no Mossop, you can’t ! The regulators muff-led that part of the original ad !)
hmmmm...
Said on the 26 April 2011
The person writing this article afew points. Dont know if you have any kids or looked after on ure own but being cynical about parents letting kuds watch tv whilst doing their housework being mindful of not just ure responsibilties but also every spoon and move children make. Not easy always. This artocle completely ignores responsibilties that tge broadcasters and ad makes should have. Want to connect with ure audience be mindful as its the parents who also watch ure programmes wat do u ecpect them to do turn off the tv change the channel hundred times a day. Point being dont be a an ignoramous and whitewash parents as being neglectful or hypocritical.
And the point about complaing about just an ad and not the likes of loose women well im sure ure response will be the same if someone complained about those programmes.
Sideways
Said on the 17 May 2011
Well indeed, perhaps one can turn the TV off and engage with their child – read a book (perhaps one about spelling and punctuation), get them out of the house and away from their electronic gadgets.
Perhaps then one day they won’t grow up getting bent out of shape about a tongue in cheek article and use made up words like ‘ure’ (sorry Midge), ‘ignoramous’, ‘wat’ and ‘u’.
FRANKIE SMALES
Said on the 25 May 2011
well it’s just parents modesty of protecting thier children from
risque adverts like this durring the family hour after 3.30 – 6pm
they should put adverts like this after 9pm where the younger viewers are
in bed well on the other hand as soon thier children reaches age of 13
then they start exploring the endeavors of sex and get curious on adverts
like this because once i walked into my 13 year old nephews bedroom
and i seen risque pictures all over and he was sharing the room with his 11 year old
brother at the time i’m sure that we all once were curious of seeing risque pictures
in newpapers adult mags and old top of the pops record covers but who are we to judge
just ask your parents about this .
frankie smales
(frankie smales tv and movie review uk)
jennie dailey
Said on the 19 October 2011
this is absolutley disgusting! i would never ever in my whole entire life watch something like this agian, i have just vomited in my mouth, omg im so angry with this… god, get some respect for ye self will yas! pft call me: 07516093382 thanks!!!!