Guinness - 17:59 It’s Guinness Time
28 October 2008 by SilkyOh, Christ! The start of another week at work.
I don’t know if I can face it; grinding out the 7.5 for the minimum wage.
You know how it is, tick follows tock follows tick follows tock, oh and there’s an occasional bong.
You wait. That’s what you do.
Waiting for 17:30, knowing that in 29 minutes times you’ll have made it to the pub and ordered a pint of the black stuff.
Yeah, that’s why 17:59 is traditionally known as “Miller Time!”.
No, no, not “Miller Time”, you idiot! What do you think this is, the 90’s?
No, the marketeers have decided that 17:59 is now “Guinness Time”!
Anyway, regardless of what the actual time is where you are, this advert is letting you know that Guinness have been making, er, Guinness for 249 years now.
Which means next year, to mark the 250th anniversary of the first person experiencing the initial repulsion followed by slow acceptance and ultimate enjoyment of drinking Guinness, will be a year like no other in Ireland’s history - a year where they have a 365 day long drinkathon!
Oh no, hang on, that is just like every other year.
Who cares? Let’s party.
What’s particularly interesting about this advert though is that previously little had been known about how the World’s most famous stout drink is made. The mysterious owner of Guinness is rarely seen in public and no-one has ever been seen entering nor leaving the imposing St James’ Gate brewery.
So it’s wonderful that this ad let’s us see exactly how a pint is made. And who would have thunk it, Guinness is made by Oompa Loompas!
I was a little surprised to see the Ooompa Loompas in a TV advert though, particularly after this warning they gave Mike TV:
Oompa Loompa doompadee doo
I’ve got another puzzle for you
Oompa Loompa doompadah dee
If you are wise you’ll listen to meWhat do you get from a glut of TV?
A pain in the neck and an IQ of three
Why don’t you try simply reading a book?
Or could you just not bear to look?You’ll get no
You’ll get no
You’ll get no
You’ll get no
You’ll get no commercialsOompa Loompa Doompadee Dah
If you’re not greedy you will go far
You will live in happiness too
Like the Oompa
Oompa Loompa doompadee do
Magical stuff though, I think you’ll agree.
Just How Bad is this Ad?
14 Votes
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8Responses:
Pete
Said on the 29 October 2008
It is indeed the nectar of the Gods,
I have now however switched from extra cold to ordinary as it’s getting a bit nippy outside.
Pete
Said on the 29 October 2008
BTW I give this a 5 for badness , mainly for the similarity to Animusic’s ‘Pipe Dream’ ( as reported in Private Eye)
check and see
http://www.youtube.com/watch?v=5gpJ1hVoJqU
It must be great in ad land , just trawl through You Tube, find a good idea, tweak it enough, that the originator can’t sue. Then charge the client millions for your ‘fresh’ new ideas.
Trebles all round
Pete
Said on the 29 October 2008
Goddamn, I’ve just seen the latest Argos advert and it’s ripped straight from Love Actually
Jebus, I need to get into advertising
Silky
Said on the 31 October 2008
Crickey, Private Eye is dumbing down. Slagging off Guinness adverts is usually the preserve of low-brow idiots with stupid monikers.
I think we can all agree on the one thing that would really improve Animusic’s video, though - Oompa Loompas.
Just not widely enough used in TV advertising or music videos.
Re: Argos - Yes, it is *very similar* but I think there’s a certain charm to the advert that was missing for the entire duration of Love Actually.
Vladimir Roschjenko
Said on the 31 October 2008
We loves ya Silky!
Chris
Said on the 1 November 2008
I think the ad is pretty cool–It’s interesting. But I still think those “Brilliant” ads for guinness are the best.
Pete
Said on the 2 November 2008
Silky to be fair to Private Eye they are not slagging off the Guiness advert per se , but as part of their ongoing ‘Ad Nauseam’ feature wherein they take the piss out of the no talent hacks who work for ad agencies and the credulous gits at major corporations who pay them £thousands for a rehash of somebody elses work.
That being said, the addition of Oompa Loopas would improve anything ( including Love Actually), if only Brand and Ross had let Oompa Loompas leave those answer phone messages, there would have been none of the furore we see today.
roy
Said on the 24 November 2008
trying to hard to win advert awards and totally pretenious
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