GoCompare.com – Why GoCompare Anywhere Else?
4 November 2007 by SilkyWhile I’m on the theme of car insurance…. GoCompare.com.
My problems with this ad is pretty straight forward. It’s the bloody tag line:
“Why GoCompare anywhere else?” the tiny man in the computer asks us.
Why go compare anywhere else? Oh, the humanity!
OK, I get it, you’re playing on our knowledge of patronising American phrases such as “Go figure” and “Do the math”. But, if the truth be told, if anyone ever directs on of these phrase at me, I tend to to come back with another Americanism: “Go fuck yourself”.
Reactionary, yes, but completely justified, I think you’ll agree.
This faux valley-girl ghetto speak that’s seeping into our culture thanks to our lust for celebrity (and those celebrities on the whole being as thick as two short Paris Hiltons) drives me potty. Potty, I tell you.
OK, I’m not completely innocent. Yes, I say “OK” like, huh, a million times a day, girlfriend, but other than that I don’t use too many half-witted Americanisms (and if you disagree you can so talk to the hand… etc).
So here’s my advice GoCompare, when you’ve got a company with a name that makes no sense in English don’t then shoe-horn it into a painful tag line. Let’s just all agree you made a mistake naming your company “GoCompare” and move on. Don’t keep digging.
Of course, it could be worse they could have included a ridiculous claim in the advert too like they’ve invented a unique way to rate insurance policies (“So 5-stars is good, you say?”).
So in summary: Oh my God, Whatever, Etc.
105Responses:
Darren
Said on the 5 November 2007
OK I will allow that this add is, well, piss. But is it any worse than MoneySupermarket.com’s animated identikit cheerleaders and the oh-so-nouveau-middle-class couple with a shopping trolley and a BMW Mini? Hmm… I feel a “submit a bad ad” moment coming on…
Mike Empuria
Said on the 7 November 2007
This ad isn’t bad. It ain’t good but it isn’t bad. It’s an advert for a price comparison website and it’s on national TV.
Why do I mention this? I’m glad you asked.
The problem here is not one of quality, it’s not one of acting skills but it is one of marketing.
Imagine the brief:
GoCompare: Hello, we have a price comparison website and we want to market it on national TV
Ad Agency: OK, what does it do?
GoCompare: It compares prices for stuff.
Ad Agency: OK, what’s the name of your company?
GoCompare: bestfuckingpricecomparisonwebsite.com
Ad Agency: You might want to rethink your name.
The poor people from GoCompare would then have to go to 123-reg, register.com or Go Daddy (if they were stupid) to find a domain name that suited their business model and was available. Hence GoCompare.
It’s not about the business, it’s about the domain name.
Here’s a challenge: What name would you have come up with for this business? The domain has to be available at the time of your suggestion
Silky
Said on the 8 November 2007
Funnily enough, I’ve had to do something similar in an actual job I’ve had.
It’s really, really, really fucking hard to come up with something anywhere approaching good.
So I’ll give them that.
And you know what, it is easier to slate than it is to create.
But I really like “bestfuckingpricecomparisonwebsite.com” surely everyone would remember that one, Mike.
Erine
Said on the 30 November 2007
I like ”bestfuckingpricecomparisonwebsite.com, has a certain quality to it, especially in a market where lots of small so called ”comparison websites’ keep popping up.
I think the BACC may have a view on the domain name, can’t see it going out on CITV, can just see my three year old repeating the domain name and shocking the grandparents over Sunday lunch.
Even though the name gocompare.com is not English, and very American (don’t get be started on them), it does stick in the mind and when you’re trying to standout in a competitive market having a memorable name and a talked about TV ad all helps. Take Picture Finance they were awarded one of the most annoying, but effective ads from Marketing Week, and is the current No.1 on TWA!!!
But well done Fallon and Cadburys for having the guts to bring us a Gorilla into our homes, balances out the good, the bad and the ugly…
Andrea
Said on the 5 January 2008
This advert is terrible. It shows how much budget they have and how rich they really are.
In this advert the woman says ‘dot;’ really weirdly.
And when she says ‘loaaads’, she’s supposed to emphasise, yet she says it pathetically.
AJS
Said on the 14 February 2008
Well given that they are owned by Esure who have a history of annoying ads – Michael Winner, need I say more then its hardly suprising the drivel they have come up with.
Nobody cares about 5 stars, they care about about price. Thats it.
Go Compare is run by a bunch of welsh people with a 30 million loan in their pocket.
My question is – if it were your own money would you still use this ad or something that gives people what the want?
Game
Said on the 3 August 2008
I hate that advert. Purley because it’s on about 400000000 times a day. I never use their fucking website either. Gocompare my ass to your face: my ass wins.
PL
Said on the 18 August 2008
This advert sucks ballbag!
Bex
Said on the 3 October 2008
Calm down me dearies t’is only a commercial…
But dust one not just abhor the word “commercial”? Tis’o bleedin’ American! And, to be perfectly honest, I do not understand the use of the verb, “go”, in this context. Now, this may just be me, but I believe (Ibulieve) that the misuse of such words, and with this I accuse not only the Americans and the Welsh, but the ENGLISH, has lead to the increase of childhood obesity. If a child understands that in searching the web, he is actually “going” somewhere, then he surely must view this as a sufficient substitute for “going to the park” or “going for a bike ride” or “going to turn the telly on” or (if you, as I, are Northern) “going to the chippie”. Go figure.
Now I must depart in a flourish to write an essay on the true definition of the Art Nouveau Movement- any suggestions? Adieu my dearest sirs and wenches.
Steve
Said on the 8 June 2009
This advert is SHIT SHIT SHIT but not nearly as shit as confused.com,s even shittier advert. These however are completely surpassed by compare the market .com,s shitty advert. If you work in advertising and this is the best you can come up with to make me part with my hard earned cash than you are fucking deluded. I would not buy insurance through these ass holes purely on the basis that there crappy adverts piss me off so much.
Another Ad Hater
Said on the 8 June 2009
How many fucking price comparison sites do we need? We already have this, confused.com, comparethemarket.com, moneysupermarket.com and tescocompare.com! Why do we need FIVE of these sites?! Isn’t one enough?
I purely hate this advert so much. Everytime it comes on I go freaking insane and shout “GO TO HELL GOCOMPARE!!” at the TV screen. I’m sick of seeing those two idiots walking into a computer screen and banging on about their “special” 5 Star rating. What is so special about it? It’s just a RATING!
If there was a policy that was rated 5 Stars but it was the most expensive out of all those listed, who would buy it?! No one. That’s why the star rating is completely useless.
Since GoCompare uses a 5 Star rating system to rate their policies, I’m gonna give them their very own 5 Star rating for being one of the most annoying adverts broadcasted on our TV screens. Also, the music they use is extremely annoying.
Daniel Newton
Said on the 11 July 2009
What is wrong with gocompare, i am so SICK to death of this advert, are they ever going to get it changed, i must have seen it well over 100 times, i mean its been on for months and months repeating the same ad!!!!!!!!!!!!!!!!!!!!!!!!1
and why show the same rubbish advert for months, its sad but i can honsestly say that when the ads on i know it word for word.
PLEASE FIRE EVERYONE IN YOUR “MARKETING” DEPARTMENT GOCOMPARE.
SURELY THERE HAS TO BE SOME COMPLAINT WE CAN MAKE TO OFFCOM “EXSESSIVE ADVERTISING” ANYONE?.
MY GOD !!!!!!!!!!!!!!! I HOPE THEY GO BANKRUPT
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 11 July 2009
Daniel, I have nothing left to live for, and would quite happily help you compare these bastards with something very nasty.
Another Ad Hater
Said on the 22 July 2009
ARGH! Please DESTROY this fucking advert now! It’s on every ad break and it’s SERIOUSLY ANNOYING me. I saw this ad like 7 times yesterday and I think I must’ve seen it over 100 times since it was first on. If I see the person who came up with this ad I’m gonna take that GoCompare pen that gets kicked across the desk and SHOVE IT UP the person’s ARSE!
Everytime I see this ad, I just hit that MUTE button!
I want to rate this 5 stars but there is no rating system on this page.
Another Ad Hater
Said on the 21 August 2009
OH HELL NO! GoCompare have got a NEW advert and it’s just as bad. I saw it last night on Virgin1. In the advert they got some retard with a fake moustache singing a fucking opera about GoCompare.
Seriously, I hated the previous advert but this one really takes the piss.
Here it is: http://www.youtube.com/watch?v=mJ-6clXHMEw
Gio Compario? What a fucking stupid name!
Archer
Said on the 21 August 2009
I’m glad someone else has seen this! I thought I dreamt it. Fucking awful.
ed
Said on the 22 August 2009
The new advert is the lousiest piece of garbage I’ve ever had the misfortune of watching on telly… absolutely repugnant. who ever though of it deserves a smack.
Daniel Newton (Again)
Said on the 24 August 2009
Ok so after finally changing there advert gocompare have made a new pice of shit.
Great cos if i saw that old one, one more time i would have ripped all my hair out!
But, GoCompare are again repeating the new advert over and over (which lets face it, is what drives everyone insane) so why dont they just show it a few times a day? Rarther than every ad break cos if your a big telly fan like me you very quickly get sick to death of the same ad.
Last night i saw this shite 6 times !!
How many nights do you watch the telly after work, if your like me every night so 7 nights and 6 repeats of this advert every night is 42; so thats 42 Times a week im going to see this new bollocks of yours gocompare; thanks a lot.
Although it makes a change from the 953,029,833,275 times i saw your other one.
Stuart Baird
Said on the 28 August 2009
Fuck me. I cant believe there are people defending this advert. Its fucking horrible. It looks like its been written by a 10 year old on their lunch brake from doing real work. If adverts were human conditions this would be a spot on top of a wart on top of a infected dripping paper cut inside the nose of a man who has face cancer.
Seriously – I dont know anyone who doesnt think about hurting kittens when this ad comes on the tv.
Fucking. Shite. Dot Com.
Damian
Said on the 31 August 2009
I don’t know about anyone else, but every second advert is a damn Go Compare advert. I have resorted to either turning the TV off or changing channels just to get away from these annoying over and over agian adverts for this rediculoous comparison website… GIVE IT A REST FOR GOD SAKE.
Archer
Said on the 31 August 2009
Hee hee… ‘He’s only a tenor’… that’s just redeemed the new opera singer advert for me.
Simple pleasures, eh?
Jordsy
Said on the 1 October 2009
I just hate how intrusive this advert is, it’s incessant and louder than any program or advert, and it’s on so often.
The problem is, it ticks all the advert boxes, look at us all talking about it, and we all know the name of the website.
So yes, a small number of us would never by car insurance from them because of this advert, but a lot of people will go to the site – objective achieved
Doesn’t stop me hating it, and having to turn the TV down, or over, or off… every time it comes on….
CovertJellyfish
Said on the 2 October 2009
If you’re talking about simple pleasures Archer, how much for a chocolate mousse?
Archer
Said on the 2 October 2009
I think we both know the answer to that sweetheart.
CovertJellyfish
Said on the 2 October 2009
Yeah… 3o
Another Ad Hater
Said on the 7 October 2009
Oh, fucking hell! A new GoCompare ad has just appeared on our screens and it is still SHIT! This time some guy arrives back home with a flash sports car and the wife says “what’s the insurance on that?”
Next that fucking singing twat comes floating out of the car for no reason and starts singing that HORRIBLE “Go Compaaaaaaaare” song again and the even more annoying thing is that as well as everyone on the fucking street singing it they also have a FUCKING DOG singing it too!
ARGGHHHH!!! JUST FUCK OFF ALREADY! These GoCompare ads get even more shittier as new ones appear!
And who the fuck rated this shit 5 Stars on YouTube?!
A.
Said on the 12 October 2009
I absolutely detest the annoying opera singing Pavarotti wannabe GoCompare advert!!! When it comes on TV both me and my husband cringe and exclaim “Arghhhh!!” as we simultaneously grab for the remote to change channel before we have to listen to the most annoyingly stupid line of “go compaaaaaaaaaaaaaaaaaaaaare”. We can’t stand it! It is probably the most annoying advert since the annoying Halifax ads. Jordsy is right though. The objective of the advert is to get us all talking… How annoying is that?!! That just makes me even more annoyed! Can I say annoying once more??! Yes… ANNOYING!!! Bleghh!
Pingu
Said on the 14 October 2009
Doesn’t bother me. As soon as I see the two gimps sitting in that coffee shop I just change over and see if there is a repeat of Top Gear on somewhere. Which there usually is.
I do hope that that fat bloke’s cock drops off though.
CovertJellyfish
Said on the 14 October 2009
That is no way to talk about Jeremy Clarkson…
DADDYMINTS
Said on the 15 October 2009
Everyone I know hates the opera singing Go Compare ads and grabs for the remote to turn to another chanel and usually end up watching whatever is on and not bothering to turn back to the chanel they were on which makes me wonder why the TV companies dont survey the viewers to find this out and then tell Go Compare to Go Fuck Themselves. It certainly doesnt inspire me or anyone I know to use their services. In fact we would go out of our way not to use them because their adverts are so fucking annoying.Does anyone know if there is a petition we can sign to ban irritating ads.
Daniel Newton
Said on the 18 October 2009
Is it just me or should the new gocompare advert be banned? It’s the one where the obese singing cunt jumps out of the soft top BMW and his wife says “Whats the insurance going to be on that?” surely this should be banned (its along the same lines as Picture Loans) where he’s obviously just bought the car without discussing it with his wife.
Joey Deacon
Said on the 20 October 2009
Christ on a Bike! I feel like hurting myself and am genuinely gripped with terror when this advert comes on and I realise the Sky box is not on pause so I can fast forward past it. Can’t someone make it go away please? All i can assume is that GoCompare.com really hates us, it’s viewing public. What the fuck were those cunts in the marketing department thinking? Go compare, if you are reading this, GO FUCK OFF AND SHOVE THIS ADVERT UP YOUR ARSE!
Zwitterion
Said on the 27 October 2009
Agree on the annoying factor. It is by far the most inane, uninspired piece of Horse shit ever!! And is louder than hell!
I throw my dinner out of the window, kick my partner out of the way, cringe, wince, & switch the *ucking tv off just so I don’t lose my hearing…
It also doesn’t make any business or common sense at all!!
What’s next in the annoying stakes: TMobile! Crowd of a thousand ppl yelling at the top of their voices and our TVs….
British ad industry is in an abyss. Going down further.
Another Ad Hater
Said on the 8 November 2009
Oh, fucking joy! ANOTHER GoCompare ad has just appeared on our screens and it’s just as shit. This woman picks up the post and comments about the insurance cost and then after she says “what can we do?” that twat with the moustache starts singing that fucking annoying song through the letter box! If he came to my letter box, I’d shove a Shotgun in his fucking face and tell him to FUCK OFF! Why must there be so much fuss over a FUCKING PRICE COMPARISON SITE?!
Another Ad Hater
Said on the 9 November 2009
@ above comment;
I agree with you, what is it with these two insurance websites (Go Compare and Confused) that makes them think we want to watch a load of shite about “5 star rating systems” and a “sliding bar that allows you to quickly ajust the premium” my god! lets all jump for fucking joy! never in a million years would I have thought a website would have the ability to do that!
And why on Earth do the likes of ITV think that we want to see this advert on every set of adverts throughtout that day and night? I mean for god sake the ammount of times I have seen this is beyond a joke
I heard somewhere that the ASA are planning to restrict the ammount of times a single advert can be shown – Thank god for that! I will be backing it all the way
angry
Said on the 27 November 2009
Im fucking sick of that moustached bastard and these adverts have an adverse effect on me . Go compare is the last website I WOULD EVER USE if I needed to compare anything. Go fuck yourselves GO COMPARE.
Leon
Said on the 28 November 2009
he is just basically a fucking cunt
i just dont get why they think all this shit appeals to people.
Rob
Said on the 6 December 2009
I absoloutly HATE this intrusive poxy cheap annoying advert ..
Surly they must realize it is causing serious damage not GOOD..
EVERYBODY HATES THIS ADVERT AND THE BLOKE ON IT WELL HE NEEDS A SLAP FOR DOING IT…
IT HAS MADE ME NEVER WANT TO GO TO A COMPARISON SITE EVER..
THEY WILL BE HAVING A GO COMPARE DICK SIZE SITE NEXT…
Rob
Said on the 6 December 2009
Can we all join a LETS SMASH THE FUCK OUT OF THOSE WANKERS FROM GO COMPARE ADVERTS FUCKING HEADS TOGETHER..
Somebody needs to drop them some spam or fuck up there site for being such Stupid Fucking WELSH sheep shagging tossers who are just scrapping money of insurance companies and the public.
THE CONCEPT OF GO COMPARE IS THE SCUM OF THE EARTH .BEING THE MIDDLEMAN AND ADVERTISING IS FUCKING UNREAL .
EVERYBODY IF YOU USE A COMPARISON SITE GET YOUR CHEAPEST QUOTE THEN RING THEM DIRECTLY AND FUCK THE SCUMBAG MIDDLE MAN OFF.
BOTTOM FEADERS
Rob
Said on the 6 December 2009
After reading all the comments on here im about to explode ..
I want to find the PERSON who jumps out of car ..he must be an actor and have a name ..
HE NEEDS TO BE PUT IN A VAN AND KICKED SENSELESS AND TOLD IF HE EVER MUTTERS THOSE FUCKING WORDS AGAIN WE WILL ALL CUT HIS FUCKING TONGUE OUT.
HIS MAKES MUST FUCKING HATE HIM FOR DOING THIS ,,SOME TWAT WHO KNOWS HIM WHO IS READING THIS SLAP THE TWAT FOR ME PLEASE. OR SPIKE HIS PINT WITH RICIN OR SOMETHING.
YOU ARE A FAT STUPID CHEAP ACTOR WHO CANT SING AND WHO HAS LOST SO MANY FRIENDS IN A SINGLE YEAR AND GAINED A LYNCH MOB WHO WANTS TO BEAT THE LIVING FUCK OUT OF YOU , IF YOU WERE IN MY FRONT ROOM WHEN THAT ADVERT CAME ON JESUS CHRIST IT WOULD BE LIKE THROWING A CAT IN WITH A BUNCH OF PITBULLS..
GO FUCK YOURSELVES GO COMPARE..
CovertJellyfish
Said on the 6 December 2009
Caps Lock… It’s cruise control for anger management….
Damian
Said on the 16 December 2009
I HATE THE DAMN GOCOMPARE.COM advert… it just annoys me, as a result I don’t use them at all by way of trying to boycot the damn site… It’s not only annoying but racist, giving some idiotic fat guy to put on a tenner voice and a strange accent to impersonate an italian!!! I switch channels as soon as the ad comes on! Please Boycot the site aswell in a hope they go bust as a result of such terrible advertising!
mike
Said on the 23 December 2009
This advert should be banned , i would like to compare the affects of running that fat hunt over with different cars , wouldnt use them for anything due to advert giving me headache i have shouted at Tv when its on more than once “get this sh%$ of my Tv”
Jake
Said on the 26 December 2009
On Christmas day, when just about to cut the Turkey with all 15 members of our family sitting around the table all of a sudden the T.V starts blasting out “Go Compare…. Go Compare” everyone looks at each other before saying “I bloody HATE that advert” – and their right too, I bloody detest these adverts for Go Compare, I Hope that obese man dies a terrible slow death I really do.
Disgusting advert it really is.
Manny
Said on the 27 December 2009
My family and I are totally pissed off with the ‘gocompare’ add. When ever it comes on, we take any advasive action possible, like changing the channel or turning the volume off. Don’t the makers of this advert realise that an annoying advert like that turn people off of using them!!
euchy
Said on the 28 December 2009
i despise that advert so much i rarely turn my tv on now as i know its sure to come on. Can you believe they made another one now with a lobster in it. Another ad i bloody hate is that halifax ad. Dont that geyser in it look like Penfold in Dangermouse. Ugly pratt.
euchy
Said on the 28 December 2009
Guess what everyone that Go Compare ad has just come on. Please turn on any channel now to watch that prick!
euchy
Said on the 29 December 2009
IT IS 07.30 ON THE 29TH OF DECEMBER. I HAVE JUST TAKING A DIAZEPAM TO HELP ME THROUGH THE DAY OF CONSTANT STRESS KNOWING THAT TWAT WILL BE ON OUR SCREEN YET AGAIN. ALL MY HUSBAND SAYS IS IGNORE IT! HOW THE FUCK CAN U. AS FOR THE CAFE ONE ITS LIKE THEY ARE HOLDING A SEANCE THE WAY THAT TABLE SHAKES. PLEASE MAKE THAT AD GO AWAY.
Daniel Newton
Said on the 29 December 2009
Please GoCompare, GoFuckOff I’m fed up of seeing this advert CONSTANTLY.
Know one finds it amusing or funny; especially after the 500′th time…..
steve
Said on the 1 January 2010
I want that fat cu*t to have an accident. I’m sick to the back teeth of hearing him screaming at me about fu**ing insurance. Go compare is sh*t, he is sh*t, the ads are sh*t, It has to be the most infuriating advert ever to have been on telly and it doesn’t look like it’ll stop anytime soon! I’m paying sky to plug these bas*ards every ten minutes of every fuc*ing day. To you fat boy – I hope you shi*te hedgehogs every day for the rest of your miserable fat fu*k of a life and may the fleas of a thousand dogs infest your boll**ks.
Daniel Newton
Said on the 1 January 2010
Its good to see the site up and running again after the 2 or 3 days it was down.
Mind you In the 2 or 3 days its been down I have probs seen this advert 700 times!
I Really do wish they would fuck off.
Jake
Said on the 3 January 2010
ARGGGHHHH!!! this bloody advert!
Please fuck off GoCompare and stop shoving this in our face every single set of fucking adverts!
Do you really think ANYONE finds this utter drivel even remotely funny? especially after the 500th time of seeing it in a singe night!
We have a television at work and its beyond belief how many customers have told us how much they hate this advert!
Punit
Said on the 3 January 2010
I hate this add so much; it just came on tv. i googled ‘i hate the gocompare advert’ and here we are. It makes me sad: no not upset, but sad enough to have to google that. I HATE YOU.
euchy
Said on the 12 January 2010
Is it me or has that ad finally stopped? Aint seen it for a couple of days now. THANK FUCK THERE IS A GOD.
Ad Hater 2.0
Said on the 13 January 2010
Sadly, that fucking ad is still on our screens! Why do GoCompare need FIVE ads with the stupid opera singing TWAT?!
Daniel Newton
Said on the 14 January 2010
Argghhh! I this is still on!
GoCompare, the only thing that makes this advert so annoying is becouse you keep repeating it over and over again every single set of adverts, its also on my local radio station now – I nearly crashed the car this morning trying to turn the station over.
Its called overkill, please GoCompare give it a fucking break before a break the fat cunts neck!
euchy
Said on the 14 January 2010
WATCH OUT DANIEL IT MIGHT BECOME A NUMBER 1 HIT!!
Julie
Said on the 15 January 2010
I WILL NEVER EVER USE THE GO COMPARE SITE OUT OF PRINCIPLE IT IS THE BIGGEST PILE OF BOLLOCKS I HAVE EVER SEEN AND HEARD _ GET IT OF THE TV _SERIOUSLY DO WE PAY TV LICENCES FOR THIS FUCKING SHIT!
lol
Said on the 16 January 2010
someone please take a 2×4 and smash it constantly over that annoying fat bastards melon head!!
JAMES
Said on the 17 January 2010
I HAVE ALSO COMPLAINED ABOUT THIS MOUSTACHED BASTARD..THEY TELL ME IT IS ALL A BIT OF FUN….I WAS SUBJECTED TO WHAT THAT NUMBER ONE CRIMINAL TONY BLAIR SAYS WAS A PEACE OFFERING…A BOMB..PLANTED BY HIS ROMAN CATHOLIC CRIMINAL ASSOCIATES IN NORTHERN IRELAND..IT MEANS I AM ALMOST DEAF.. I HAVE TO HAVE THE TV VOLUME TURNED UP AND THEN THAT BASTARD STARTS SHOUTING…DOES ANYONE KNOW WHO HE IS SO THAT i CAN SORT THE FUCKER?
JAMES
Harnser
Said on the 20 January 2010
…they (Go Compare) reckon the ad has been a success because everyone has noticed it and are talking about it.
Problem is, it doesn’t matter one bit if thats the case, it can be noted and talked about by everyone, but whats important is, are they using the site? I suspect not!
Easily the most annoying ad on TV ever. Nothing else even comes near. I think though, the people behind it actually think he is a bit of a “lovable character” and that toy opera singers dolls etc will be available soon-unlikely? Think on-those stupid little figures that accompany the Corsa ad, you can buy those now!
Must admit, rarely see one of the GC ad’s end now, as turn over or off immediately.
Ad Hater 2.0
Said on the 20 January 2010
GoCompare was voted the MOST IRRITATING advert of 2009!
http://www.thedailydust.co.uk/2010/01/19/the-most-irritating-adverts-of-2009/
If it keeps going like this then I think it would most likely get the title in 2010 too!
R J Scarr
Said on the 2 February 2010
The GoCompare advert must be doing the company more harm than good. It has to be the most hated ad on the telly. Personally I hate it so much, I wouldn’t touch that company with a barge pole. I wish someone would dig a in big hole and drop the GcCompare Companyn it. Then follow it with tha t nausiating prick with the stupid mustache and voice.
someone who will never use GoCmpare
Said on the 2 February 2010
The GoCompare advert must be doing the company more harm than good. It has to be the most hated ad on the telly. Personally I hate it so much, I wouldn’t touch that company with a barge pole. I wish someone would dig a in big hole and drop the GoCompare Company in it. Then follow it with that nausiating prick with the stupid mustache. and voice. Then follow that with the prats who made the advert in the first place.
Ash
Said on the 2 February 2010
I turn down the sound when the ads come on automatically now in order to avoid the assault on my eardrums from that appalling “singer”. This means I don’t get to see or hear other adverts. I wonder how many people do this! I think other advertisers should sue GoCompare for lost revenue from viewers trying to avoid that ad. It has to be the most hated advert ever.
spike
Said on the 8 February 2010
The object of advertising is to persuade and titivate protentual customers, not alienate them. What is the point of drawing their attention to your product by making them angry, and determind not to have anyhting to do with your company. This must be a wonderful advert for GoCompare competitors, judging by my own reaction. Go Compare is the last place I would go. I’d be happy if I never heard of the again.
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 8 February 2010
Will the bastards at GoCompare PLEASE GO FUCK THEMSELVES?
They keep throwing new ads at us at a concerning rate. I keep catching myself singing that irritating tune to myself – it’s driving me mental. I’ve had to increase my dose of anti-depressants, it’s that bad.
If I ever see that fat fucker in the street, I’ll impale him on the nearest sharp object I can find.
Instead of launching an assault against the Taliban as has been reported recently, we should just set up loudspeakers and play that fat tosser singing ‘Go Compare…’ for 24 hours a day. We’d soon have Osama Bin Laden and his cronies giving themselves up.
naa
Said on the 14 February 2010
I’m hunting the internet for people that dislike the channel 4 sponsor ‘lg touch phones’ singing twatnk .This used to be on my hit list but the LG sponsor adverts have topped this many times over .. but mainly I’m in agreement with the poster.
All comparison sites are TBS. Money quaffin rassle fazzle.
Thanks to that .. directline? one that sounds like stephen fry saying on the lines of ‘we fkin hate comparison sites and don’t pay them commission’
EDIT: And u must think of most middle class family people as idiots. Stop using the service and the ad’s will stop … TA DAAAA … Grrrr
Over n owt
Ad Hater 2.0
Said on the 14 February 2010
I hate that fucking LG advert! I watch the Cleveland Show on E4 and every 11 fucking minutes I’m greeted with this singing twat! Stupid shit Ne-Yo rip off! I want to MURDER the twat who thought this shit was a good idea!
curl
Said on the 25 February 2010
go compair ad is why sky plus was invented, hear the ad, scream NOOOOO! hit pause, wait, calm down, resume, sorted.
I Frickin hate that ad!
rik o shea
Said on the 26 February 2010
pop over to glade touch and fresh, and go compare the winy little shits latest turd offering
Daniel S
Said on the 4 March 2010
You know what? On my way to college in the taxi, my local radio station just likes to abuse this advert over and over again! I’m getting sick of it!
‘GoCompaaare, GoCompaaare…’ JUST SHUT THE HECK UP! If I hear this one more time, I’m gonna go bonkers like Tricia Walsh-Smith off Pineapple Dance Studios and kill whoever came up with this advert!!
Oh, and they even showed the one where two men are having lunch and chatting (not in the coffee shop) without the warning that the fat bastard was gonna show! I would jump in the TV if I could and execute a FATALITY on him (ripping his guts out)!
Mark S
Said on the 5 March 2010
Go compare should form a marketing link with tv, car-radio and home radio retailers. I have been so close to smashing the shit out of both my office radio, my car radio and putting a boot through the tv!
I reckon I need therapy to deal with the paraniod anger this woeful, mindless advertising effluent generates inside my head. I’m just looking up the company HQ details so I know where to send my therapist’s invoices!!
dicky ricky
Said on the 8 March 2010
Go Compare…That fat cunt needs sorting out!!! WHAT A FUCKINGGGGGGGGGGGGGG,SHAG ARSE he is. Everyone at the advertising company that produced it should stick there heads through the fucking letter box with him and be shot. I would never ever use this site. THE ADVERT STINKS…….. THE FAT BASTARD STINKS……AMEN.
mr stabby
Said on the 11 March 2010
when I find the cunts responsible for this piece of shit advert I’m going to stab the fuckers in the fucking throat and watch them bleed to death while I sing their fucking jingle at them.That fat fucking opera singer ever tries to sing at a concert near me I’ll brick the cunt off stage.Fuck you go compare.
boxertricks
Said on the 21 March 2010
I would not buy anything from Go Compare, they along with the rest of the shitty add world have pretty much fucked up the telly. Advertise yes but this level has driven me away from the box.
Dan Turner
Said on the 21 March 2010
I get the concept, make an advert memorable by annoying the shite out of everyone. But if had to compare car insurance, I would be morally against using that website thanks to that fucking advert.
Kill The Fat Bastard
Said on the 21 March 2010
I must admit this advert with all its variations is the most fucking annoying advert . I honestly can say i could beat the living fuck out of him with a big bat ..
In fact torture him by making him watch the advert over and over again on VERY LOUD with him strapped down for at least a whole week feeding him so much junk constantly so he shits his pants and piss his self and leave him in it for the whole week ..
FUCK OFF GO COMPARE YOUR FAT FUCKING DOUBLE CHIN WITH JOHNNY VEGAS CUNT NUGGET …….
EUCHY
Said on the 23 March 2010
GOD HE REMINDS ME OF AN OVERWEIGHT 70′S PORN STAR. FUCK ME IF I WOKE UP NEXT TO HIM (YEUGHHHHH) I’D GIVE HIM A RIGHT KICK IN THE NUTS.
Potty Rottie
Said on the 26 March 2010
I hate this go compare ad and that horrible fat man singing. How on earth do they believe people are going to choose Go Compare with this crap !!! The only way they could improve on this advert is to see him getting shot !!!
Ste Brown
Said on the 5 April 2010
I quite like this advert – hope they make another
Ad Hater 2.0
Said on the 5 April 2010
You must be fucking kidding! We’ve already had FIVE versions of this. We certainly DO NOT NEED another one!
Oh, Jimmy Carr is to hijack this ad and others during the Channel 4 Comedy Gala: http://www.guardian.co.uk/media/2010/apr/01/jimmy-carr-hijack-gocompare-ad
dicky ricky
Said on the 5 April 2010
You are fucking well right….If that fat bastard came within a mile of my table when enjoying a meal out with friends we would kick the shit out of him…BIG TIME! How can anyone and I fucking well mean ANYONE get a kick out of this utter crap. Amen
euch
Said on the 14 April 2010
well he/she is obviously one of those saddo’s who continuously watches the ad on you tube. I bet their interests is something shitty like trainspotting or line dancing. Yawnnnnnnnnnnnnnnn!!!!!!!!
dicky ricky
Said on the 14 April 2010
How wrong you are. Interests include:- Making loads of dosh. Travelling the world. Driving Big Big cars and having the time of my life.
euch
Said on the 15 April 2010
calm down dicky ricky I was referring to ste brown. So you have lots of money eh. Single are you???????????????????????????????????
dicky ricky
Said on the 15 April 2010
Thank you euch,,that’s a relief!!
I thought we had another follower of that Fat Bastard!
Yes,oh yes, I agree std Brown is completely out of order……the only one that I know of that is o.t.t. We had a vote the other night and a full house of 153 people voted to shoot the Fat Bastard.
Yes I’m single……………….how else can you have the time of your life!!!!!
euch
Said on the 15 April 2010
huh, you tease.
IHATETHE FATBASTARDONTHEGOCOMPAREADVERT
Said on the 20 April 2010
i listen to talksport and that fat f@*k is screaming that f@*@*@*g advert every 5 minutes!……now they have got him singing new ads with anything that rhymes ‘compare!!!…….air,hare,fred estaire……GET TO F@@K!!!!!!!!!!!
poo hater
Said on the 22 April 2010
I thought i was a miserable moaning bastard always complaining about trivial things like adverts but it’s not only me! I need anger management after listening to this tv equivalent of a wire brush enema.
Those fuckwits at G* Com***e say that they must be good ‘cos we’re all talking about them, yes well we all talk about mass murderers and suicide bombings but they’re no fucking good are they!
I wish Alexander Orlov and Sergey from compare the meerkat would get all their friends and bite chunks out of that fat cunt Hercule Poirot. Or better still, send him the same way as the villain in Live and Let Die and fill him full of helium and watch his fat arse explode everywhere. FUCK YOU SO VERY, ABSOLUTELY MUCH, GO COMPARE
Sharpo
Said on the 25 April 2010
Ive gotta agree with ‘Archer’ on 31st August: the admen almost won me over when the guy in a bar asks his mate: I wonder how much he charges’ and the reply comes back in a trembling voice (from the vibration of the fat c*nts voice) ‘he’s only a tenor’….I mean come on everyone, that bit was verging on funny, wannit??!! Dont all bombard me with hate mail though: I DETEST these ads on the whole and wouldnt give the bastards a penny – I feel insulted every time it comes on.
Go placidly
Sharpo
dicky ricky
Said on the 26 April 2010
Poo Hater
You are fucking well right. That Fat bastard needs 20 ton of shot gun pellets right up his arse!!!
Amen
Chris
Said on the 27 April 2010
The makers of this annoying advert and all associated with it should be gutted like pigs.
Ethan Jones
Said on the 24 May 2010
my best friend has been in an Anger Management class for 2 months now, he improved a lot when dealing with anger.~”`
euch
Said on the 5 July 2010
HAS ANYONE SEEN THE NEW ONE? THE ONE ON THE BEACH. SONG TUNE A LITTLE DIFFERENT BUT STILL AS FUCKING SHIT.
Ad Hater 2.0
Said on the 6 July 2010
Oh my fucking God! The new GoCompare ad is a fucking pile of HORSE SHIT! It’s worse than all the other 5 put together. The part where you hear “Go Compaaaaaaaaaaaaaaaaaaaaare” near the end really hurts my fucking ears! Now whenever I see even ONE SECOND of it, I’m gonna hit that MUTE BUTTON INSTANTLY! FUCK OFF GIO COMPARIO!!
dicky ricky
Said on the 6 July 2010
You are fucking well right……as I have said many times 20,000 shot gun up his arse.
Keira James
Said on the 11 July 2010
Anger Management is necessary to prevent raging men in the streets.:”.
lucy
Said on the 24 August 2010
Will someone please shoot the fat cunt off the go compare ads , give me a gun and i’ll do it , i’d happily serve time for the the fat fucker, in fact i reckon i would be hailed as a national hero for saving us all from anymore torture.
i have complained about this ad and all they said was it’s not offensive well it is offensive to my bloody ears , they’ve even got it on heart radio now for fuck’s sake can’t they get the hint and all hold a mass suicide , go compare can go and get fucked i’ll never use the site ever.
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 24 August 2010
I couldn’t agree more Lucy!!! I sent this email to the bastards:
Sent: 17 March 2010 19:37:24
To: feedback@gocompare.com
To whom it may concern
I feel moved to let you know that your idiotic opera-singing adverts are driving people mental.
From what I gather, you are proud of being voted the most annoying advert in the history of the world because ‘people are talking about it’.
We’re talking about it all right, and we’re saying that we’ll never use your moronic company – even if someone’s got our balls in a vice. I was looking for pet insurance quotes last week and (I don’t care if you do pet insurance or not) I avoided you lot on purpose.
So please – stop wasting your money on those excruciating adverts and desist in inflicting what you evidently think is a cuddlesome character on us.
The opera singer is just a git.
Compare the Market got it very right.
You lot didn’t.
Now, please, kill the opera ads!
Yours utterly annoyed…
I got this reply:
“Hello
Thanks for your email.
We very much appreciate your feedback regarding the Gocompare.com advertising campaign.
We are sorry that you don’t like our adverts, our main focus is to make it easier for people to save hundreds of pounds a year!
We will be making a new set of ads later in the year, we’ll see if we can make the new ones a little less annoying for you.”
What a bunch of utter twats…
Dave
Said on the 24 August 2010
couldnt agree more with everyone. I want to take that fat t**t outside and shoot him. I have never hated an ad as much as this one. And NO, marketing people, it doesnt make me use your site! , in fact I wouldnt use your site ever, becuae you have annoyed me and so many other peple witn your irritating downright maddening ads!
Ad Hater 2.0
Said on the 24 August 2010
Oh my God! I heard this cunt on the radio yesterday! I mean, fuck me, we’ve seen enough of him on TV and now we have to hear the bastard on the radio too?! I’d hate to be stuck in a car with “GO COMPAAAAAAAAAREE” blasting out the speakers! Are you trying to sell car insurance or give us a FUCKING HEADACHE?!
dicky ricky
Said on the 25 August 2010
What a fucking tosser the fat cunt is! It’s a fucking insult to the world population…..Give the fat bastard a kick in the nuts and a fucking good thump in the guts. Amen.
EUCH
Said on the 25 August 2010
OR BETTER STILL CUT OFF HIS NUTS AND RAM THEM SO HARD DOWN HIS THROAT THAT THEY’LL COME OUT HIS FAT HAIRY ARSE HOLE. THAT’S WHAT HE DESERVES AFTER WHAT HE’S PUT US THROUGH!
Peter Lewis
Said on the 30 August 2010
The ad seems to counter productive, all my friends are so fed up with the fat opera singer that none would even consider using Go Compare, we’re all losing the will to live, I thought we had human rights to protect us from torture and brainwashing – get real guys
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