Garnier Nutrisse – Davina McCall
10 April 2008 by SilkyI’ve read some very scathing attacks on ex-junky, failed chat show host and perennially pregnant Davina McCall (it’s a little known fact that she’s never given birth she just is pregnant) but you wont find that sort of tittle-tattle here at TVs Worst Adverts.
No, what I love/hate (I’m like that with a lot of adverts; always flip-flopping) about this Garnier Nutrisse (it means “nourish” in bullshit, don’t you know) is the very half hearted and quite frankly ridiculously obvious claim about their hair dye half way through:
“Covers up to 100% of Grey” you say, Garnier?
Well, stone me.
That is clever.
Ever since the whole Head & Shoulders “I can still see my dandruff on Google Maps” shenanigans that resulted in them having to add “Makes dandruff invisible from 2000 yards” (or something like that) on all their advertising, companies have been a little bit cowardly in their claims.
I’m not sure why either, when we all know that they can claim anything they like as long as 60% of 26 women agree with what they say.
So come on, Garnier! Grow a backbone and do some made up research!
Just How Bad is this Ad?
(54 votes, average: 4.50 out of 5)
32Responses:
Keith
Said on the 10 April 2008
I hate it, because I hate Davina McCall, a dog with a bad haircut.
Mike Empuria
Said on the 10 April 2008
I like the fact that “Davina is styled with some natural hair extensions…”
I also like the fact that I never realised that the woman that did these adverts also did Big Brother (that’s the TV series; not my brother – who is big).
I really like the fact that in the last 25 years I have never had dandruff since I found H&S.
And I like Davina McCall. I have this thing about female presenters that never really get given their full due. And yes Claudia, I’m thinking of you as well.
PS Davina has had children. She’s pregnantly consistent, not consistently pregnant.
Silky
Said on the 10 April 2008
Until I see the birthing videos I won’t be convinced that fact about Davina and pregnancy is correct, Mike.
Also this is an excellent chance for you to help out H&S’s advertising. From what distance (to the nearest foot) would you say you don’t have dandruff?
Ian Finlayson
Said on the 10 April 2008
Thank you, thank you, thank you for covering this ad. Nothing makes me squirm and my stomach knot more than Davina’s “Mother” mentioning her “bit of grey”
Jonny Chestwig
Said on the 10 April 2008
Nutrisse means nauseating.
And if I stuck my ead in a bucket of faeces it would cover 100% of my greys, wouldn’t be worth buying though.
Cath
Said on the 11 April 2008
The voice of Davina’s “Mother” is just in her head. All that hair dying has caused her to hallucinate and she’s actually just talking to herself. Or at least that’s what I have to imagine to make watching this advert bearable!
jay
Said on the 14 April 2008
Mum my whole life has suddenly changed and I’m reborn as a wonderful new person, all for a box with some smelly stuff in it plus some plastic gloves which are free! Lucky I din’t spill it on my amazing skin. Oh dahling I’m so wonderfull!!!!!
jay
Said on the 14 April 2008
Ps do I detect some acne?
RumpleThumps
Said on the 15 April 2008
I wonder if people actually believe that Davina would stoop to using something that you can buy in a supermarket to colour her hair. I’m sure she has some poncey male hairdresser round to use some mixture that has been squeezed our of some rare animal’s gonads for her hair.
O
RumpleThumps
Said on the 15 April 2008
Bugger, pressed enter by mistake ! Anyway, I was just going to say I’m married to a professional hairdresser, and she says that Head & Shoulders is so shite for your hair you may as well pour battery acid on it instead.
ben tucker
Said on the 1 May 2008
http://tuckshopsuperstore.co.uk/assets/images/dump/psycho-mccall.jpg
i hate these ads, i made this, you may use this.
toodle pip.
ben.
Jimbob
Said on the 10 May 2008
Since when has this smug bitch become a spokesperson for beauty? I just want to punch the screen whenever it comes on. And are we really supposed to believe she’s talking to her mother who in reality has probably been bundled off to an old folks home and the only time she sees her daughter is when she pops up in shite hair colouring ads?
Ian Finlayson
Said on the 11 May 2008
Just spotted this: http://www.newsoftheworld.co.uk/1105_davina.shtml
Apparently it’s her Step-Mum’s bit of grey that’s the problem
arsemole
Said on the 17 May 2008
Note from Silky: I’ve done it again, I’ve only gone and changed some words in a rant that was getting me down. See if you can tell which ones I done changed…
Davina McCall what a big nosed funking “woman who has sex for money” testicles and such an ugly clown as well…who gives a funk what the “promiscuous woman” puts on her head …she should start with a bag over her face…mind you you could still tell it was her because the funking big nose would stick out a funking mile….and her mum needs a right good funking as well for having such a clown of an ugly daughter…….
arsemole
Said on the 18 May 2008
silky the man who stops the freedom of speech ..so what goverment agency do you work for silky CIA FBI or the teletubbies…..who gives a fuck what you think you marde its what the people think that matters….viva la revolution…..viva la castro….
Silky
Said on the 18 May 2008
You’ve got me arsemole, I work for the PDSA.
And come on arsemole, those edits I make turn you funny ha ha.
arsemole son of
Said on the 25 May 2008
PDSA….Damn fine organization love all animals i say…….anyhow back to the davina question she is a clowning ugly funking “woman who has sex for money†thou…or should i write funking clowny bollards as a point of reference answers on a post card to PO Box i dont give a funk….viva la squirrel woof bark donkey…pass the tablets nurse……
rob
Said on the 5 June 2008
Her neck and talent are the same – they both come up short.
What a talentless “promiscuous woman†– her whole TV existence revolves around big brother and shampoo the ugly, clueless, talentless no-neck “promiscuous womanâ€
arsemole dad of
Said on the 7 June 2008
Rob…your not worng mate this piece of shit needs to be taken of our screens and fucked up big time……shes as useful as a used tampax in a hiv centre…..
kirsty
Said on the 11 July 2008
this is the worst advert by far whats with davina asking her mum and stuff its totally gay FULL STOP!!!!!!!!!!!!!!!!!!!!!!!
r dalton
Said on the 22 July 2008
what an ugly fuck she is has the guy at the ad agency been to specsavers lately?
arsemole daughter in law of
Said on the 27 July 2008
seems to me that this funking “woman who has sex for money” career is finally over thank funk… all over the world TV company’s are not renewing there licence to show that shit big brother….. so she will have to start advertising tampax or maybe even tenor lady… either way she will still be a clown and needs a funking good kicking and maybe she might be able to pay for nose surgery…. big nosed funking clowning “woman who has sex for money”‘s clown… let hope she dies soon……
Pauliwalli
Said on the 26 October 2008
Davina, you suck so bad when you are fake.. and your not even that fit!.. I could do better telly than you.. FACT!!.. you can take Davina out from Big brother but…
Meady Ochre
Said on the 23 March 2009
Seems they have removed ‘mum’ from the advert with a bit of creative editing. The shortened (by 0.768 of a second) ad probably saved them a small fortune.
bouncing bomb
Said on the 3 May 2009
God, it’s back on again!
It’s really sad that people here just use this to slag Davina off. That’s just stupid misanthropy. She is a maginal part of true awfulness of it. The real blame lies with the agency for coming up with such a truly execrable script, for the client for making them write it (and they will have – make no mistake – noone in the world of advertising would willingly write something so dire) and for no-one saying, at any stage, ‘Jesus, this is terrible, surely we can do better?!’
The best thing you can say about Davina is that she is just embarassingly bad in it. Totally miscast by a company that wanted to make its plastic C list Hollywood roster of actress look a bit more ‘street’. She should never ever have agreed to take the money for something that would make her look like such an idiot.
davina
Said on the 3 May 2009
I didn’t know what I was doing, all that money blinded me.
rik o shea
Said on the 16 June 2009
get off the telly and go and sell some coal you ugly talentless fuck.
mick wilson
Said on the 28 July 2009
Why do people slag the lass off so much, she’s done no harm to anyone?
I’ve never been a fan of hers and i truly hate that so-called tv programme on channel 4 that sadly was/is associated with but there’s no need or excuse for being so abusive or disrespectful to her.
Personally I think she looks shockingly gorgeous in those adverts, so however crap they may be i’d much rather see any of them than most other ads on the telly (‘special k’ ad’s excepted, of course).. she is certainly improving with age and i would hope that she does more of those ad’s just so i may see more of her, she’s lovely.
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 28 July 2009
I must admit, I watched her on that ‘Who Do You Think You Are’ & I thought she seemed like a good person to go for a beer with.
Her arse looks fine in jeans, too…
Whereas, when Chris Moyles was on it, I just thought, “Who do you think you are, you fat fuck*r?”.
That asterisk’s in the wrong place, isn’t it…?
Another Ad Hater
Said on the 28 July 2009
Sure, she doesn’t look ugly but I’m so sick of seeing her bang on about her hair every ad break!
Trish
Said on the 5 November 2009
I got really annoyed with Davina MColl’s ad Mum says “will it cover some of my grey?”
Davina says patronisingly”All your grey Mum.”
If my daughter spoke to me like that I’d knock her block off.
I was so pleased when they took it off but perhaps not for the reason I thought–It was patronising to older women.
Another Ad Hater
Said on the 5 November 2009
FUCK OFF DAVINA! That’s what I will be screaming at the TV everytime I see her on the screen!
Not only is she in those fucking Garnier ads but she also appears in an Action For Children ad too. Now, I’m all for charity and stuff but why did they have to pick this bitch for their ads?! Everytime I see it I hit that mute button. I know they are trying to get an important message across, but couldn’t they have used someone else than Davina Fucking McCall?!
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