Fiat – Grande Punto – Trampoline
16 March 2009 by SilkyI realise that this is a bit of an old one but I thought as I’ve added the new Visa advert with Bill Shannon simply becuse it’s a carbon copy it would be unfair not to include this effort from Fiat.
And if anything this advert for the Fiat Grande Punto is an ever bigger offender against all things worthy – a.k.a. taking a work of art and using it to make some quick and drity cash – then the Visa one is. Fiat even go so far as to use the same bloody music!
Anway don’t listen to me, judge for yourself:
Fiat Grande Punto Trampoline
Roel Wouters - zZz is playing: Grip
Just How Bad is this Ad?
(14 votes, average: 3.14 out of 5)
9Responses:
MacPedro
Said on the 17 March 2009
Rip off yes, but at least they would have got a bucket load of cash from Fiat. They could have said no.
Silky
Said on the 17 March 2009
Yeah, that’s a fair point MacPedro, I’m sure that Roel didn’t have a gun put to his head by Fiat. I expect they simply made him an offer he couldn’t refuse etc etc etc.
timmyhavoc
Said on the 18 March 2009
Wow, I love that music vid!
Wow, I hate Fiat!
Simon
Said on the 18 March 2009
You’ve only got to go as far as Tom Waits to see how much money can be made by retaining your integrity and refusing to allow your work to be used.
However, isn’t a large portion of advertising tapping into the current Zeitgeist and bandwaggoning something before the masses latch on.
Personally I didn’t know that this advert was a rip, so it kinda worked here (although I haven’t bought a Fiat). I didn’t know the VISA one was copied, but assumed it had been, since it was quite abstract.
I did know that the Barocca (spelling?) treadmill ads, and the Sugar Puffs Honey Monster and bloke in pyjamas rapping were pastiches, and came over all elitist, but then so what?
If you’re saying that the act of taking something popular in a small sector, repackaging it and putting it in front of the masses is not on, then you can write off pretty much the entire music industry.
Still don’t like the ad though, but to be honest, I hadn’t really noticed it at all.
Rich - Benidorm
Said on the 21 March 2009
It’s hardly a ‘rip off’, they would have paid to use it.
CovertJellyfish
Said on the 21 March 2009
erm.. I might be being a bit of a cock but who the fuck is Tom Waits?
I suppose I could google the name but I can’t be arsed…
rik o shea
Said on the 18 June 2009
fiat ad would be improved by having a couple shagging inside while its bouncing up and down on the trampoline.
ba
Said on the 14 November 2009
This ad is just annoying! Uff… I am happy I never saw it on TV!
Madeline Morgan
Said on the 13 May 2010
my kids just love to jump around on trampolines and they are sort of addicted to it.;,”